I am sick and tired of journalists and casual reviewers (yes MKBHD I am looking at you) misquoting the DisplayMate display reviews and repeating everywhere that the N8 has 1240cd/m² and is therefore twice as bright compared to the LG V30 or iPhone X. This is a whole lot of bullcrap.
Some of you may remember the debunking article I wrote at the time of the Galaxy S4, which explained (and it took several pages of discussion to convince the sceptics) that brightness on OLED displays decreases with the Average Picture Level (APL):
https://forum.xda-developers.com/showthread.php?t=2268937
The 1240cd/m² in the DisplayMate review is for a 1% APL, i.e., display content where the average picture level is equivalent to 1% white and 99% black - a situation that is completely irrelevant and never happens in real use. ALL OLED displays can display incredibly bright whites in those conditions, including the iPhone X and LG V30.
If you don't believe me - straight from the DisplayMate review:
"For most image content the Galaxy Note8 provides over 490 cd/m2 (Luminance, which is a measure of Brightness sometimes called nits), comparable or higher than most LCD displays in this size class. The measured Brightness on the Home screen is even higher at over 540 nits.
Below I am summarizing the brightness levels that the N8's display can reach in auto mode for different types of content:
Android Menu: 5% APL | Maximum Brightness: 990cd/m²
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Android Menu with radio buttons: 10% APL | Maximum Brightness: 880cd/m²
OLED fiendly web site: 15% APL | Maximum Brightness: 820cd/m²
Random Gallery Picture: 40% APL | Maximum Brightness: 670cd/m²
Google Play: 60% APL | Maximum Brightness: 610cd/m²
Anandtech with zoom on picture: 70% APL | Maximum Brightness: 585cd/m²
Google Maps: 75% APL | Maximum Brightness: 575cd/m²
Whatsapp: 80% APL | Maximum Brightness: 565cd/m²
Android Contact List: 85% APL | Maximum Brightness: 555cd/m²
Google Results page: 90% APL | Maximum Brightness: 545cd/m²
100% White window | Maximum Brightness 540cd/m²
For most video and web browsing content, the typical brightness in auto mode will be 550-670cd/m² in auto mode under direct sunlight and 450-550cd/m² otherwise.
Those values are very similar to what can be observed on the LG V30 and iPhone X (as per Android Authority and GSMArena reviews and figures quoted by Apple). If I see another reviewer quote these figures incorrectly and state that the N8 has double the brightness compared to competitors just because they are too dumb to read the DisplayMate review correctly, I am going to blow a fuse.
On OLED Displays, a brightness measurement without an indication of the APL of the test pattern used for measurement is simply USELESS. Most reviewers will measure at 50% (for example a 50% white window on a black background), 60% or 100% (full white) APL. There is only DisplayMate to measure something as ineffectual and useless as the 1% APL brightness. No other review out there measures that way, so you simply can't use their measurement and compare them with values provided on other web sites.
DisplayMate should either make their reviews clearer or start measuring other devices according to those standards. It is easy for Samsung to break brightness records year after year when they are the only OLED displays ever being measured.
Yep, it sucks when reviews aren't standardized, and you get information that isn't relevant for comparison to everyday usage. Replace that fuse with a circuit breaker though. We like keeping senior members around, lol.
I believe I read that you cannot get the max brightness by setting the value to max. It can only be achieved by having brightness set to auto and then taking the phone outside in sunlight.
There goes my idea of growing tomatoes in my basement in winter, using Note screen as a light source. And iphone x should have similar brightness, since it's amoled and probably made by Samsung, but who cares. As far as why Display Mate choose to measure maximum brightness the way they do, would be best to ask them, but as long as they test every display the same I don't see the problem. And please don't get me started on tests favoring one product over the other, we've been comparing Apples to Oranges for ages. BTW GSM arena lists maximum brightness of N8 at 850 max auto and v30 at 616 max auto, with non auto mode at 412 and 414, respectively, high enough for me.
liquidguru said:
I believe I read that you cannot get the max brightness by setting the value to max. It can only be achieved by having brightness set to auto and then taking the phone outside in sunlight.
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This is not enough. As per my post the following conditions must be fulfilled:
Brightness on auto
Direct sunlight
Content as an Average Picture Level of 1%, i.e., equivalent to 1% white on a black background
For most content (video and web browsing, where APL is between 40% and 90%) max brightness will be between 550cd/m² and 650cd/m² in automatic mode in direct sunlight.
I will be providing the 1% APL measurement on the V30 as soon as I have been able to get my hands on a unit. In fact I will provide the values at each APL so we have a full comparison.
pete4k said:
There goes my idea of growing tomatoes in my basement in winter, using Note screen as a light source. And iphone x should have similar brightness, since it's amoled and probably made by Samsung, but who cares. As far as why Display Mate choose to measure maximum brightness the way they do, would be best to ask them, but as long as they test every display the same I don't see the problem. And please don't get me started on tests favoring one product over the other, we've been comparing Apples to Oranges for ages. BTW GSM arena lists maximum brightness of N8 at 850 max auto and v30 at 616 max auto, with non auto mode at 412 and 414, respectively, high enough for me.
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But you see, that's precisely the problem. They only ever test Samsung OLED displays. Go to their web page, you will find only the Samsung OLED displays and Apple LCD displays. I honestly have my suspicions that DisplayMate are in bed with Samsung. They always have a Samsung display review ready before the first hands on reviews even appear on time for launch. Testing displays and writing a complete display review takes time. And they hardly ever test anything else. They essentially work as a fame machine for Samsung.
I called them out on their methodology issue a few years ago (when they weren't even indicating the APL %) and they changed their methodology as a result. But in this review, they only give a brightness range in auto mode without showing the APL breakdown, so if you read it without knowledge of display calibration it is easy to misunderstand. Nowhere is it explicitly mentioned that the top value of 1,240cd/m² is for the 1% APL.
The other issue is that EVEN if they end up adding reviews for the V30 and iPhone X, there is a time gap for already 2 months in which the entire press is being fooled and spreads misinformation, granting an Samsung unfair advantage.
I am not an Apple fan by any stretch of the imaginationl and I am equally annoyed when Apple make false claims about their phone (e..g., "The iPhone X will be much sharper than the iPhone 8 Plus - no it won't, pentile 1,125p is equivalent 919p non pentile), but as a product developer myself, nothing enrages me more than misinformation and false marketing claims.
Here is another Display comparison in max auto mode, which also shows above 600cd/m² for the LG V30 (higher than the S8 plus) and 420cd/2 in auto mode:
http://www.androidauthority.com/lg-v30-poled-vs-samsung-super-amoled-797330/
If I had to make wild guess: Display mate is a website in business of promoting and selling their software. Since their software costs more than some monitors, they are probably targeting top end displays and most popular. I don't think they want to be review side, I think reviews are to attract largest amount people for least amount of money. And it works, I would never knew about them, if it wasn't for their reviews of Note displays. And why Samsung? They may have some deal with them. I just read article about some professional photographer doing shoot in India, using iphone x as his main camera. Well, iphone x won't be available for sale for another month, can we assume he works for Apple ?
But I know Display Mate reviewed Pixel and iphone, so they may be going after largest audience with deeper pockets. And I'm not trying to offend you in any way, but I think you over reacting about non issue: As long as maximum brightness reaches certain minimum level, let's say 350-400, it doesn't really matter anymore. I have never used my phone at maximum level and it's one spec I wouldn't care much about. I think historically amoled screens had problems with high brightness and my only take from all this would be, brightness is no longer their issue.
pete4k said:
If I had to make wild guess: Display mate is a website in business of promoting and selling their software. Since their software costs more than some monitors, they are probably targeting top end displays and most popular. I don't think they want to be review side, I think reviews are to attract largest amount people for least amount of money. And it works, I would never knew about them, if it wasn't for their reviews of Note displays. And why Samsung? They may have some deal with them. I just read article about some professional photographer doing shoot in India, using iphone x as his main camera. Well, iphone x won't be available for sale for another month, can we assume he works for Apple ?
But I know Display Mate reviewed Pixel and iphone, so they may be going after largest audience with deeper pockets. And I'm not trying to offend you in any way, but I think you over reacting about non issue: As long as maximum brightness reaches certain minimum level, let's say 350-400, it doesn't really matter anymore. I have never used my phone at maximum level and it's one spec I wouldn't care much about. I think historically amoled screens had problems with high brightness and my only take from all this would be, brightness is no longer their issue.
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If sunlight contrast didn't matter, then no one would care about contrast in a normal environment. The whole point of OLED I to have better contrast for a more crisp picture. But because sunlight washes out blacks, the only way to restore a form of contrast is via brightness. Contrast outside is not even on the level of LCD's inside, so it does matter a lot. If contrast didn't matter, we would all still be using LCD's...The "less than bright in the sun" issue is sister issue of "less than black in the dark" - both are contrast issues (sunlight contrast ratios are still pretty bad).
I can't say if DisplayMate'S CEO is good friend with folks at Samsung, but I have been following them for several years now, and all of their reviews are written in a way that is misleading and plays down important issues of the displays. To me this is not how a scientific-minded person thinks and writes. Not to mention the person who writes the reviews must be color blind because of their complete lack of creative design skills and poor choice of colors. This is not how you sell software. LOL
Sorry.. who are you? Pass
puremind said:
If sunlight contrast didn't matter, then no one would care about contrast in a normal environment. The whole point of OLED I to have better contrast for a more crisp picture. But because sunlight washes out blacks, the only way to restore a form of contrast is via brightness. Contrast outside is not even on the level of LCD's inside, so it does matter a lot. If contrast didn't matter, we would all still be using LCD's...The "less than bright in the sun" issue is sister issue of "less than black in the dark" - both are contrast issues (sunlight contrast ratios are still pretty bad).
I can't say if DisplayMate'S CEO is good friend with folks at Samsung, but I have been following them for several years now, and all of their reviews are written in a way that is misleading and plays down important issues of the displays. To me this is not how a scientific-minded person thinks and writes. Not to mention the person who writes the reviews must be color blind because of their complete lack of creative design skills and poor choice of colors. This is not how you sell software. LOL
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Sunlight contrast matters only in Sun, for all other times (99% for me) I do care about contrast in normal environment also, sorry. Sure, whole point of OLED is better contrast AND crisper colors AND wider gamut coverage And lower power consumption (at lower screen brightness, so pretty much everywhere except in the Sun) AND no backlight leakage, like when you're reading in bed at night, but who am I to argue.
And according to Display mate and the way they measure brightness N8 has the highest. Case closed? , . I also don't understand your logic: you're following them for years because you don't like nor disagree with them??? If I don't like something, I don't waste my time on it. BTW I have dark theme on my N8 and white text on black screen is let's say 10% white maybe if text full screen, probably less if not full screen? So maybe we agree to disagree, but I don't see anything wrong using 1% for testing purposes, its closer to my real life screen than 50% and measuring it at 100% I think is as useless as you think it is at 1%.
pete4k said:
Sunlight contrast matters only in Sun, for all other times (99% for me) I do care about contrast in normal environment also, sorry. Sure, whole point of OLED is better contrast AND crisper colors AND wider gamut coverage And lower power consumption (at lower screen brightness, so pretty much everywhere except in the Sun) AND no backlight leakage, like when you're reading in bed at night, but who am I to argue.
And according to Display mate and the way they measure brightness N8 has the highest. Case closed? , . I also don't understand your logic: you're following them for years because you don't like nor disagree with them??? If I don't like something, I don't waste my time on it. BTW I have dark theme on my N8 and white text on black screen is let's say 10% white maybe if text full screen, probably less if not full screen? So maybe we agree to disagree, but I don't see anything wrong using 1% for testing purposes, its closer to my real life screen than 50% and measuring it at 100% I think is as useless as you think it is at 1%.
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That's not the right way to improve the world, to sit by and watch or walk away at everything that you don't like. When people do that, greedy companies with inferior products steal 92% of the profits in their industry, world leaders from the US and North Korea start insulting each other and who knows what else may happen.
It has never been my attitude in life and I will continue to debunk misinformation where it exists. We need whistleblowers and defenders of fairness and truth. People who speak up.
No the case is not closed, the N8 is not twice as bright compared to the LG V30 and iPhone X. We have no measurements on retail units for either phone.
Please point me to a single serious review of the iPhone X's display or any piece of evidence that validates the claim that the N8 has twice the brightness of the iPhone X. Until then, popular Youtubers such as MKBHD should refrain from making inaccurate, misleading statements. Trust me, it is inaccurate.
I will refute inaccurate statements and false marketing claims wherever they may exist. It is an insult to my profession. As product developers I have to believe that people are in it for the product, not or the clever marketing. Don't forget that capitalism works at its best in a situation of perfect and fair competition, and one of the pillars of perfect competition is having perfect information.
Pessimists are idealists who no longer dare to hope.
puremind said:
That's not the right way to improve the world, to sit by and watch or walk away at everything that you don't like. When people do that, greedy companies with inferior products steal 92% of the profits in their industry, world leaders from the US and North Korea start insulting each other and who knows what else may happen.
It has never been my attitude in life and I will continue to debunk misinformation where it exists. We need whistleblowers and defenders of fairness and truth. People who speak up.
No the case is not closed, the N8 is not twice as bright compared to the LG V30 and iPhone X. We have no measurements on retail units for either phone.
Please point me to a single serious review of the iPhone X's display or any piece of evidence that validates the claim that the N8 has twice the brightness of the iPhone X. Until then, popular Youtubers such as MKBHD should refrain from making inaccurate, misleading statements. Trust me, it is inaccurate.
I will refute inaccurate statements and false marketing claims wherever they may exist. It is an insult to my profession. As product developers I have to believe that people are in it for the product, not or the clever marketing. Don't forget that capitalism works at its best in a situation of perfect and fair competition, and one of the pillars of perfect competition is having perfect information.
Pessimists are idealists who no longer dare to hope.
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Finally we agree on something, I hate Apple for ripping consumers off and pocketing most of the cell phone industry profits (is it 92% now? WOW) and prize Display Mate for not sitting in Apple's pocket.
I have no idea who claimed N8 has double the brightness of iphone x, did they even test it yet? and I don't think it matters anyway, since I believe iphone X will have Samsung amoled screen (I don't think Apple makes amoled screens) and therefore should be good. If you want to be Don Quichotte, good luck, but I think we are beating death horse here and I don't think I have anything else to add to the topic.
puremind said:
That's not the right way to improve the world, to sit by and watch or walk away at everything that you don't like. When people do that, greedy companies with inferior products steal 92% of the profits in their industry, world leaders from the US and North Korea start insulting each other and who knows what else may happen.
It has never been my attitude in life and I will continue to debunk misinformation where it exists. We need whistleblowers and defenders of fairness and truth. People who speak up.
No the case is not closed, the N8 is not twice as bright compared to the LG V30 and iPhone X. We have no measurements on retail units for either phone.
Please point me to a single serious review of the iPhone X's display or any piece of evidence that validates the claim that the N8 has twice the brightness of the iPhone X. Until then, popular Youtubers such as MKBHD should refrain from making inaccurate, misleading statements. Trust me, it is inaccurate.
I will refute inaccurate statements and false marketing claims wherever they may exist. It is an insult to my profession. As product developers I have to believe that people are in it for the product, not or the clever marketing. Don't forget that capitalism works at its best in a situation of perfect and fair competition, and one of the pillars of perfect competition is having perfect information.
Pessimists are idealists who no longer dare to hope.
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Click to collapse
MKBHD is annoying and frequently gets things wrong. How he has so many subscribers is beyond my level of comprehension.
I always keep in mind that when Display Mate posts a review, they only have a sample size of 1 and a cherry picked unit and a possibility of paid work from manufacturers. Sometimes I read the entire article but just for fun.
pete4k said:
Finally we agree on something, I hate Apple for ripping consumers off and pocketing most of the cell phone industry profits (is it 92% now? WOW) and prize Display Mate for not sitting in Apple's pocket.
I have no idea who claimed N8 has double the brightness of iphone x, did they even test it yet? and I don't think it matters anyway, since I believe iphone X will have Samsung amoled screen (I don't think Apple makes amoled screens) and therefore should be good. If you want to be Don Quichotte, good luck, but I think we are beating death horse here and I don't think I have anything else to add to the topic.
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Telling the truth actually works. I write the same on every web site and YouTube video that has incorrect information on products.
ZTE will have Sharp OLED on their Axon 9.
Have you seen the anti-Apple sentiment that has emerged as a of people speaking up to criticize the many things that Apple do wrong?
In the past people were saying "iOS is so energy efficient, more than Android". Now they say "Apple can't build in 3K displays because of their poor battery performance, so they have to stick with 1125p displays".
In the past people were saying Apple have the fastest CPU's. Now they are saying "For most of the year Android have the fastest CPUs, in a couple of weeks Huawei will have the fastest CPU".
In the past people were saying "Apple are so good they account for most of the profits in the smartphone industry". Today they are saying: "No wonder Apple capture most of the profits in the Smartphone industry - they offer lesser battery and display resolution and charge you more for it - you even have to pay 85 USD extra for fast charging".
As early as 2013, I was arguing against many Apple fans that their toylike bezels are a drag for a company that used to pride themselves on one handed usability and they responded that no one buys according to bezels. Today everyone agrees that bezelless phones are the future and Apple fans rush to buy the iPhone X.
In the past people were saying, the human eye cannot see beyond the retina display's level of sharpness. Today they are saying the iPhone X's pixel density is only one third of what human vision can resolve and other phones have much better sharpness.
If not for people like me, Apple would continue to make disproportionate amounts of money on the back of credulous users. Our rant videos on the iPhone X will have an impact. It may be small in the beginning but there will be a snowball effect.
Capitalism always wins - give people perfect information and the market shares balance each other out in the end.
As a product developer, it is my job to anticipate needs people didn't know they had and to uncover weaknesses in existing products. It helps drive competition and consumers benefit in the end because companies are pushed to work harder.
freeza said:
MKBHD is annoying and frequently gets things wrong. How he has so many subscribers is beyond my level of comprehension.
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Millennials admire a successful 22 year old because they project themselves.
Also, his reviews never choose a particular phone as he seemingly uses every phone as his daily driver, so it doesn't push away fans of a specific brand. Except brands that don't bring much viewership like HTC or Essential Phone.
I love how he kept praising large bezel phones like the iPhones and the Pixel and Nexus devices (he has gigantic hands) and bezels were never a topic for him, and now suddenly ever since the Mi Mix it has become his new manta.
freeza said:
MKBHD is annoying and frequently gets things wrong. How he has so many subscribers is beyond my level of comprehension.
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Click to collapse
He made a video about the Note 8 and said the battery life is poor. He said you only get 3 1/2 to 4hr of SOT. I get 5 1/2 to 6 every day and I am not the only one. So take what he says with a grain of salt.
There we have it:
"Speaking of, the S8 pair pretty much blew us away and we expected a lot from the Note8 as well. Now, we did manage to get to a brightness as high as 850 nits in Auto mode by shining a light in to the ambient light sensor, but that is still a bit lower than the 870 nits of the S8+. In fact, at 100% brightness in Adaptive mode, without any input from the light sensor, the Note8 appears to run a bit dimmer than its S8 sibling as well. The difference is small, especially when you consider that the Note8 will happily go into overdrive when exposed to the sun outdoors, so we didn't really notice a real-life difference when using the phones normally. Still, we couldn't exactly confirm DisplayMate's recent claim of a record-shattering 1,200 nit reading on the Note8."
https://www.gsmarena.com/samsung_galaxy_note8-review-1659p3.php
i like too much my mate 10,but honestly i didn't find the utility of the main advantage in our phone , the AI function (artificial intelligence).
i found it is barely used on camera shooting but nothing important else,not like what huawei said about the phone and the ability to improve user overall experience.
what u think guys ?and where u notice a differemce while using the kirin 970 which have the AI advantage??
and in camera,i am not professional photographer,but i didn't find a difference if the AI detect if i am captuting an animal or food or anything else,for my opinion it give same result,so what benefit for the user if he know the Ai detect what i am capturing or no
I dont know, but the MS Translator works better (speak and photo) than the normal MS Translator... Just my feelings...
Yeah, it is not that much used. or maybe it is, but doing stuff in the background... i hope with android 8.1, it will be implemented better... is there a forum where you can talk for huawei emplyees and suggest stuff ? maybe they will listen and get consumers feedback ?
I think AI in this phone make stupid tuning in the camera department instead of clever decisions,it tend to over expose anything especially when shooting people.
All peoples faces looks white with aggressive sharpening and noise reduction,the final image look plastic.
gm007 said:
I think AI in this phone make stupid tuning in the camera department instead of clever decisions,it tend to over expose anything especially when shooting people.
All peoples faces looks white with aggressive sharpening and noise reduction,the final image look plastic.
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Click to collapse
exactly same what i notice
I think that all the good work is happening at the background.
I have extraordinary battery life and its just the first charge........
POWER1FM said:
I think that all the good work is happening at the background.
I have extraordinary battery life and its just the first charge........
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With a 4000 mAh battery you should be getting good battery life
gm007 said:
I think AI in this phone make stupid tuning in the camera department instead of clever decisions,it tend to over expose anything especially when shooting people.
All peoples faces looks white with aggressive sharpening and noise reduction,the final image look plastic.
Click to expand...
Click to collapse
I agree, using pro mode always give better result. Although i found the front cam is extremely good and rich in detail
Abstract：This year is the third consecutive year in which Tencent has published this annual report. The 2019 report covers TV dramas, variety shows, movies, documentaries and animations.
In 2019, as the full-length feature video streaming industry entered a cooling period, video hosting platforms iQIYI and Tencent both saw their numbers of paid members surpass 100 million, clear proof that consumers' demand for full-length features has not diminished.
Last week, Tencent Video released its 2019 Annual Report, in which it analyses the real attitudes and needs of online video users through analysis of behavior data including customer profiles, consumption habits and viewing choices.
This year is the third consecutive year in which Tencent has published this annual report. The 2019 report covers TV dramas, variety shows, movies, documentaries and animations.
Output dwindles as drama and variety shows struggle to avoid "three-episode itch"
More quality, less quantity has become the new norm in TV drama.
In 2019, Tencent Video released a total of 149 domestic drama series online, 10 less than in 2018. Also in 2019, Tencent Video set a new record for the highest number of videos viewed in a single day on its TV drama series channel, peaking in excess of 1.5 billion, indicating both a reduction in market capacity as well as a better optimization of high-end productions.
Viewer demographics have also shifted. The report shows that the ratio of male to female viewers is also on the increase. Male viewers accounted for more than half of all viewers at 54.3%, up from 49.8% in 2018. It has led to an altering in the industry's perception of gender ratios in viewers of drama.
Changes in audience compositions has also impacted changes in the themes and content of drama series. The report indicates that in the past year, the market has experienced an upsurge in the numbers of urban life-based TV dramas and an explosion in the numbers of romance-based drama series, with a diverse array of drama series including 'The Untamed', 'Go Go Squid!' and 'The Story of Minglan' gaining in popularity.
Furthermore, this year's report for the first time includes data from abroad. With the rolling out of WeTV in markets including Thailand, Indonesia and India, drama series, for example 'The Untamed' and 'Put Your Head on my Shoulder', have set off viewing frenzies overseas. 'My Girlfriend is an Alien' (1st) and 'The Untamed' (2nd) topped the WeTV annual streaming charts with viewing numbers of 130 million and 106 million respectively.
The variety show market is also showing indications of reduced quantity, increased demand. The report shows that in 2019, Tencent Video introduced a total of 216 variety shows, 36 less than it did in 2018, with an average viewing time on the variety show channel of 35.19 minutes per person, a mere increase of 1.55 minutes compared to the previous year.
Young viewers are becoming fussier and fussier about the quality of the programs they watch. The report proposes the law of the "three-episode itch", in which the third episode marks a watershed. If a program suffers from reduced quality or popularity, 30-50% of the viewers are likely to stop viewing after the third episode; only a quality program will maintain more than 85% of its viewer base.
Watching movies online
As video streaming platform libraries grow in size, the benefit of convenience that comes with online movie streaming becomes more and more evident as more and more viewers choose to watch movies online. In 2019, Tencent Video launched 1,252 movies.
On Tencent Video, the typical consumer profile is male, below 29 years of age, with an undergraduate degree and living in a third-tier city. If such a user were to watch one movie per day, it would take him 38 years to watch all the movies in Tencent's library.
Viewers' tolerance for sentimental plotlines in drama series that have been merely added to fill in time is 30 seconds at most. Tencent data of viewing behavior shows at the same moments such sentimental plotlines occur, fast-forwarding and discarding rates skyrocket. After 30 seconds of fast-forwarding, video discarding rates hit their peak.
In addition, video streaming websites are becoming important marketing arenas for cinema movie release and publicity. Data shows that the viewing numbers of trailers best reflects the impending performance of a movie in the first week of its release in cinemas. The more trailers viewed, the better the box-office performance in the first week.
As the derivatives of movies, extended content such as behind-the-scenes filming or movie reviews also attract a wide audience. Tencent's report also shows that old movie commentaries and trailers of popular movies take up a big chunk of video streaming websites' peak morning traffic.
New style documentaries and animation a win with young audiences
In the documentary category, it is noticeable that programming is increasingly catering to the younger generation, with more themes and content related to everyday life. From a study of the report, TMTPOST has found that university students comprise the majority of the documentary-viewing audience, with the post-90's generation accounting for almost half of it, and those born after 2000 its fastest growing audience segment.
In comparison to documentaries that use strong techniques, whether distinctive themes or a sense of shock-and-awe, to win audience appeal, more domestically produced documentaries can now boast themes that are more down-to-earth and related to ordinary people's everyday lives.
The report shows that culinary arts-based documentaries account for half of the documentaries streamed on Tencent. 'Breakfast in China', a series that introduces a breakfast from one Chinese region per only 5-minute episode, has gained high popularity. Only two seasons of 35 episodes each were produced. Footage in the popular series feature misty morning fog, noisy street markets, the hot vapor of boiling soups, not least all the expressions of satisfaction etched on the faces of people after consuming mouthfuls of delicious food.
The 2019 domestic animation market maintained its high speed of growth. Many productions appropriated and featured Chinese elements. Short animations telling Chinese stories and boutique productions targeting specific viewer segments have also been highlights in the domestic animation market. The report shows that 'Soul Land', one of the best animation productions of the year, has been streamed online more than 10 billion times. The rising popularity of domestically produced animations has also led to a maturing of the industries in its periphery, including the design and manufacture of character idols, voiceover acting and more, that feeds off the unique cultural phenomenon of animation fandom.
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