beats and htc damn time for a new upgrade - HTC EVO 3D

Jimmy Iovine and Dr. Dre have partnered their Beats By Dre brand with Taiwan-based HTC, to develop high quality sound for mobile phones.
HTC is acquiring a 51% stake in the company for $300 million, but Beats will remain autonomous.
Check out the full press release and accompanying video below.
Taoyuan, Taiwan & Santa Monica, CA – August 11, 2011 – HTC Corporation, a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.
“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”
HTC® and Beats™ have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.
“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”
HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences, while accelerating HTC’s entry into the youth and accessories markets globally.
Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.
“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”
About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visit http://beatsbydre.com.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

Thanks for copying and pasting something from an article that you read that has already been discussed in this thread started two days ago:
http://forum.xda-developers.com/showthread.php?t=1212895
If you would have searched for Dr. Dre this thread would have popped up and we would not be having another discussion on how you should always search before posting a new thread.

Especially when thread suggestions pop up before posting another thread with the same title.

This is pretty cool. Thanks for posting, op.
tapa tapa tapa

nice OP missed it by - <--- that much

CheesyNutz said:
nice OP missed it by - <--- that much
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hilarious...

Related

Samsung Smartphones Banned in Some European Countries

Apple has won another major victory in its ongoing battle with Samsung.
A Dutch court in The Hague today issued a preliminary injunction against the Samsung Galaxy S, Galaxy S II, and Ace smartphones, following a hearing on the matter earlier this month. The court said that the Android-based devices violate a software patent that iPhone maker Apple holds in the European Union and that Apple claims Samsung violated.
According to FOSS Patents, which first reported on the court decision, the ruling will ban the sale of those devices in a host of EU countries where Apple's patent is valid. However, FOSS Patents says that Apple did not complete the full registration for the patent in many European countries, including Italy, Spain, and Greece, which means Samsung's devices likely won't be banned from those areas.
The preliminary injunction against Samsung's phones is set to go into effect in mid-October. It is separate from an injunction that focuses on Samsung's Galaxy Tab tablets.
Because the patent focuses on software, today's ruling could also extend beyond Samsung to the broader Android ecosystem. "It's a severe blow for Android," writes Mueller. "In all likelihood, the winning patent is infringed by Android itself--maybe not the operating system per se, but by one or more of the applications that ship with Android and without which the usefulness of Android would be impaired."
Neither Apple nor Samsung immediately responded to CNET's request for comment.
The two companies have been embroiled in a bitter contest spanning several continents as both sides allege that the other is violating patents they hold. So far, Apple has been getting the better of Samsung.
Earlier this month, Apple was awarded a preliminary injunction from a German court, banning the sale of Samsung's Galaxy Tab 10.1 across several countries in the European Union. Last week, that ban was lifted in all nations except Germany because the court's jurisdiction did not reach beyond its country's borders, so a ban on the sale of the device could not be imposed elsewhere around the continent.
Apple and Samsung are to meet in court tomorrow to discuss Galaxy Tab sales across Europe. If Apple succeeds, it could once again see Samsung's tablet banned for sale across much of Europe.
In Australia, meanwhile, Apple has already found some notable success. It has come to an agreement with Samsung that will allow it to get a first look at three Galaxy Tab 10.1 models before they're offered for sale in the country. The option that Apple chooses will then be sold in Australia.
Google's Android isn't only coming under attack from Apple. The operating system is also being targeted by Oracle, which is taking aim at Google over alleged violations in Android, while Microsoft has targeted several Android vendors, including Barnes & Noble.
Google earlier this month tried to bolster its mobile-patent portfolio, announg the planned acquisition of Motorola Mobility for $12.5 billion. If the deal is approved, Google would likely have the patent backing it needs to fire off its own legal salvos.
"Google's acquisition of Motorola shifts the balance of power in the handset-patent conflict between Google and its operating system competitors," NPD executive director of industry analysis, Ross Rubin, said in a statement earlier this week.
The search giant has been especially outspoken about its concerns over the patent litigation. Writing in a recent blog post, Google's chief legal officer, David Drummond, chastised Apple, among other companies, that he believes are using "bogus patents" to stifle innovation in the mobile space.
"But Android's success has yielded something else: a hostile, organized campaign against Android by Microsoft, Oracle, Apple, and other companies, waged through bogus patents," Drummond wrote in the post. "Patents were meant to encourage innovation, but lately they are being used as a weapon to stop it."
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http://news.cnet.com/8301-13506_3-20096538-17/samsung-galaxy-s-phones-hit-by-eu-ruling/?tag=cnetRiver
thats not good
Ace is excellent example design too similar to iphone4.
on samfirmware also got this news
http://www.samfirmware.com/apps/blog/entries/show/8211353-breaking-news-apple-wins-samsung-lost-
Code:
Problem is just the photo browser APK. Samsung will remove this.
well, things like this hugely make me believe that apple is a well established evil company
p/s: sorry apple fans
consegregate said:
Ace is excellent example design too similar to iphone4.
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Hey!
Let it be too similar to IPhone or Motorola or Nokia, still its pretty good phone(especially ACE) and pricing is too very good. I love the phone what can handle well and has LOW pricing(IMO).
CHEERS!
an0nym0us_ said:
on samfirmware also got this news
http://www.samfirmware.com/apps/blog/entries/show/8211353-breaking-news-apple-wins-samsung-lost-
Code:
Problem is just the photo browser APK. Samsung will remove this.
well, things like this hugely make me believe that apple is a well established evil company
p/s: sorry apple fans
Click to expand...
Click to collapse
Hey!
Agree with you!
CHEERS!
Well, the good thing is, that there was no modelcopyright conviction. Just software and samsung has already anounced to fix that by update.
So they will still be sold in europe
Cheers
But what about apple iphone 5 copying android's notification bar.Since android has eaten into apple's market share apple is aggresively pursuing monopoly policy.It has become a patent troll.It is trying everything to make android products more expensive.
It has nevertheless become very clear that the whole use of patents and copyright has got completely out of hand. Originally these legal concepts were quite laudable. After the age of printing and mass production, it was easy for one commercial concern to simply steal someone else's hard work and innovation, and make a lot of money out of it. However, the way these patents and copright are being used now is very different than what these legal concepts were originally designed for. It is all about gigantic corporations enslaving consumers.
Instead of patents and copyright being used to protect intellectual work, they are being used as a means for giant corporations to have a licence to print money, and to dominate consumer markets. Far from protecting innovators and encouraging innovators, it actually rips off the real innovators and hinders innovation. Initially in the world of technology and publishing the original innovation was often quite unique. But the fact is that the products of most modern patent and big copyright holders, are actually very derivative and composed of the work of countless individuals previously, who are neither paid nor acknowledged. Without the work of countless previous generations of intellectual achievment, none of these products would be possible. Even much music, writing, filmmaking is now quite derivative, and not really innovative.
Its great news in a way. It will make the phone a cult item. More people will bye it just to had the phone that upset apple! More popular mean more developers!
Sent from my GT-S5830 using XDA Premium App
Banned??
Makes me laugh, both Apple & M.S have a hard-on for Samsung/Android.
Apple should be banned & Steve Jobs put in the Hauge for Crimes Against Humanity. The charge "For getting the world to buy mp3". Mp3 is **** quality why would anyone want to go backwards with sound quality.
Crack open an iphone 4 and about 25% of it is SAMSUNG TECH...Of course Sammy was due to supply tech for the iphone 5, but decided to tell Apple to shove it they are keeping their tech for themselves.
Galaxy S II is now the most biggest selling Smart Phone, kicking sand in the face of Apple.
Microsoft was the biggest Smart Phone O.S in North America....not anymore
Who is MS arch rival?,,yes that's right it's Linux the spine of Android.
Can't forget Android is free for mobile phone Dev's/phone makers, the other is'nt.
One last thing, i'm sure Sun Systems released Java into the public domain as i seem to remember them releasing the code(i could be wrong) That must of changed when Oracle bought'em.
I could go on, but i won't
It's good news. There was only one patent that was upheld and samsung is changing the gallery so there will be no issues. It's good news overall.
Sent from my GT-S5830 using XDA App
I don't like this
Stupid Steve Jobs
Sent from my Ultma Weapon using XDA App
Because of Apple, Samsung has to update our phones officially now. I'm already updating via Kies right now, which was not possible before. So overall the best news we could get imo.
So you are updating via Kies right now Trixxta?
You got a DBT Salescode ?
I was just checking Kies and i still don't get the update.
I only hope that the development of this phone, by the developer doesn't stop. I think that a lot of future developer can't work for this phone. DAMN!
"One last thing, i'm sure Sun Systems released Java into the public domain as i seem to remember them releasing the code(i could be wrong) That must of changed when Oracle bought'em."
Sorry not sure of the quote facility - but replying to the staement above.
When Sun System gave Java to public domain - unless the copyright statement stated it retained copyright - then it transferred to the public domain period. No argument. Oracle can only claim copyright on Java development from it point of ownership - any development between the release to the public domain and Oracles purchase is lost to them.
A classic example of this is Zimmerman PGP (my favourite program of all time) - up until PGP 2.3.0.2 it remains soley in the public domain and anyone is allowed to use it if they are able to get their hands on it - since then it has been owned by many companies most notable are MacAfee and recently Symantec and none of these big company have been able to affect the ownership of earlier incarnations.
So Samsung needs to find someone who had the concept of the Gallery (if that is the offending software) BEFORE Apple and then sue the crap out of them.
I have to agree my SGA is a brilliant piece of hardware and I have been a devoted fan of Android for a couple of years now. My original phone was the Dext from motorola and I bought it the moment it hit UK shops with Orange and never looked back.
Reaver027 said:
So you are updating via Kies right now Trixxta?
You got a DBT Salescode ?
I was just checking Kies and i still don't get the update.
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You need to downgrade your firmware to the stock firm (Froyo) first. In Germany it's S5830XWKB7. You can download it here.
After doing this you can update your mobile via Kies. Although I'm not sure if there's any difference between the Kies version and the KPN from Samfirmware. At least they had to do something officially.

Facebook Asus UK - Listening to customers

On their wall page at http://www.facebook.com/asus.uk they are asking "What three words do you think describe Asus, our products and our values?".
Answers so far include:
Poor Quality Control
Innovative, cool, cheap! (and not in a good way)
Innovative, Uncommunicative, Untrustworthy.
Test Before Releasing? Nah!

HTC and Business Market Share Differentiation

Impossible to argue against this logic:
http://m.bgr.com/2012/08/09/htc-criticism-2012-apple-samsung-competition/
Sent From My S-OFFed, R00ted, 100% Tricked-Out HTC Evo 4G LTE via XDA Premium!
I don't know that differentiation is what's needed. After all, the iPhone wouldn't sell as well as it does if that was all that was needed (each iPhone differs by approximately 1 feature). I think the problem is marketing--HTC just doesn't have it, and Samsung and Apple do (Apple, especially, given how brainwashed their consumers are).
When the EVO 4G came out, Sprint ran the "first 4G device" ad constantly. At the same time, Verizon was pushing the hell out of the Droid Incredible. And as I was entering the smartphone market, those were the two phones I was torn between. By comparison, the 4G LTE's ad plays less, and sucks. (I'm sorry, but it really sucks... a bunch of hands and mouths playing instruments and singing songs? Did they forget how powerful this phone is at EVERYTHING? Or did Samsung's Galaxy Note commercials with The Darkness just convince them that music was a good approach?) I can't even think of a One X/S/V ad on TV right now. People just aren't aware of what HTC is doing, and I think that's what is hurting them. As the article says, HTC has some awesome hardware... someone just needs to tell people about it.
Personally, after the majority of Apple's patents are invalidated by prior art, I think Samsung is going to be found guilty of infringing some design patents (I never realized how badly Samsung ripped off icons for TouchWiz prior to seeing the evidence in the trial, for example), and that's going to create an opportunity for another manufacturer to step up. HTC Sense is just better, and they need to show people that, too.
After-thought: Apple has achieve the success they have in the past decade (the increase in volume and the HUGE profit by overpricing everything) by having a marketing department that simply convinces people that their products are life-changing, no matter how unremarkable they are. HTC has better products, so they need a marketing department that tells people that. And Samsung devices have the feel of Fisher-Price toys, so I don't know a person on earth who'd pick up a Galaxy ___ and a One X/EVO 4G LTE and say that they're both manufactured equally... all other things equal, I think the intelligent consumer is going to opt for the solid construction of the HTC device.
As a former Marketing Communications Specialist for the Youth Market at Eastman Kodak Company, your reply resonates with me, certainly.
Without an excellent advertisement campaign for the appropriate target audience, even the best product will fail.
With that being said, however, the best advertisement is word-of-mouth, and I believe HTC has that nailed down.
You have to spend money to make money, and for their sake, I hope that they invest serious coin into marketing, or else.
michael.stollaire said:
As a former Marketing Communications Specialist for the Youth Market at Eastman Kodak Company, your reply resonates with me, certainly.
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I'm the Manager of Marketing Analytics at my company, and used to work for Leo Burnett, who is (or was, at least, at the time of my resignation) the agency of record for Samsung and Sprint.
(Yes, that means I used to work for the company that produced that horrendous EVO 4G LTE commercial. And while I had resigned prior to the commercial's existence, that commercial may have made me resign if that were not the case. LOL)
I never would've guessed you had that level of experience.
Actually, the best response I could've hoped for.
I can understand about that commercial. I could train deranged sloths to make a better commercial.
Yes that commercial makes absolutely no sense to me..should be focusing on the best in class power/screen , build etc...why they chose that path is beyond me..they .needed to convey that the evo was the best choice and if I was an uninformed consumer I would.of been like wtf was that
Likewise...every time it comes on I cringe a little and shake my head at the missed opportunity.
Sent from my EVO LTE

Sony Mobile president: "...not afraid of lawsuits..."

'No (need for) Windows 8 because....'
"We are not afraid of lawsuits, because we have an extensive portfolio of intellectual property rights”
Sony Mobile’s President and CEO Kunimasa Suzuki
http://www.xperiablog.net/2012/09/12/sony-mobiles-new-ceo-says-no-to-windows-phone-8/
This is exactly what I expected of Sony. You may have noticed when Sony bought out Ericsson's share, part of the deal which was commonly overlooked, was that Sony gets unrestricted license to Ericsson's patent portfolio. Combine Ericsson's founding foot in the origins of telephony combined with Sony's extensive catelogue, and you have a patent portfolio that would make even Apple pee themselves. If only Sony could share them (though it would be extremely disproportionately unfavourable to them).
I read that in some industries, something called 'patent pooling' can be agreed. So companies as you might expect, share specific patents and prohibit lawsuits related to those patents. I read though that in the mobile industry, it's very unlikely though.
Any thoughts?
Oh.
I was actually wondering what are the major patents that Sony (Ericsson) holds?
You would have to think that along with Motorola for example, Ericsson probably own many of the parents that mobile telecommunications are founded on. These are companies that have been in telecoms a neck of a lot longer than apple and build much of the infrastructure.
I doubt apple can hold claim to any of the core technology (though correct me if I am wrong), I would imagine much of their "innovative" tech is based around user experience. However how much did they patent during the newton project I wonder. Sony however have a very long history in portable gadgets and particularly audio so it could get interesting if there were to be a suit I guess.
Personally I believe Samsung did copy apple but only because much of that 'copied' was obvious and the patents shouldn't have been granted in the first place (how can you patent a rectangle with rounded corners when potable gadgets have been that shape from forever). Strange how other countries are throwing apple's allegations out of court yet in the us they are upheld - I'm not implying bias btw, just that the patents system is badly broken. The funny thing is that many of the key components in apple devices are made by Samsung in the first place, I know what would be thinking if iwas was Samsung.
Sent from my ST25i using xda app-developers app
---------- Post added at 02:35 AM ---------- Previous post was at 02:30 AM ----------
batman_112 said:
I was actually wondering what are the major patents that Sony (Ericsson) holds?
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A quick google found this
http://www.ericsson.com/thecompany/company_facts/patents
The problem Is how many are standards essential or legitimately licensed. Wouldn't fancy the job of going through them to find out!
Sent from my ST25i using xda app-developers app
tarbyonline said:
You would have to think that along with Motorola for example, Ericsson probably own many of the parents that mobile telecommunications are founded on. These are companies that have been in telecoms a neck of a lot longer than apple and build much of the infrastructure.
I doubt apple can hold claim to any of the core technology (though correct me if I am wrong), I would imagine much of their "innovative" tech is based around user experience. However how much did they patent during the newton project I wonder. Sony however have a very long history in portable gadgets and particularly audio so it could get interesting if there were to be a suit I guess.
Personally I believe Samsung did copy apple but only because much of that 'copied' was obvious and the patents shouldn't have been granted in the first place (how can you patent a rectangle with rounded corners when potable gadgets have been that shape from forever). Strange how other countries are throwing apple's allegations out of court yet in the us they are upheld - I'm not implying bias btw, just that the patents system is badly broken. The funny thing is that many of the key components in apple devices are made by Samsung in the first place, I know what would be thinking if iwas was Samsung.
Sent from my ST25i using xda app-developers app
---------- Post added at 02:35 AM ---------- Previous post was at 02:30 AM ----------
A quick google found this
http://www.ericsson.com/thecompany/company_facts/patents
The problem Is how many are standards essential or legitimately licensed. Wouldn't fancy the job of going through them to find out!
Sent from my ST25i using xda app-developers app
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Thanks! You got your first thanks from me! :good:
Wohoo!
Sent from my Nexus 7 using xda app-developers app
Sony will never ever ever be sued for the same reasons Apple sued Samsung, neither will HTC, Motorola, and even LG. Their hardware is distinctive from the iPhone and they follow Google's hardware design guideline, unlike Samsung, who tries so hard to imitate the iPhone. First with the big fat giant home button, then S-this S-that. And they wonder why Apple goes after them.
apple cant even dare touch sony...
I doubt they've ever even considered it.
He also acknowledged in his statement that the company has consistently lost market share over the years. That's their greatest challenge....competing with the likes of Apple and Samsung. Forget Apple because Samsung is who they''ll really be up against. They need to first of all improve significantly on software and end this releasing phones with dated software business. It cripples the phones. Secondly they need to respect the idea of the flagship device and never again repeat the crap of a new flagship every three months or so. A joke!
Repeating any of these mistakes will just ensure that this market share that's already in decline, will see its devaluation accelerate. They are already too close for comfort to the point of no return.
Put all talk about patents to one side.
Sent from my LT26i using xda app-developers app
lokenok said:
apple cant even dare touch sony...
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Of course they can.
This is not how the patent litigation game is played.
It is a gamble. An attempt to cripple the oponent (just for now or permanently) and to cause as much bleeding and pain as possible. Means to kill outright (if they are lucky) or in worst case to get a better position in later negotiations.
For example, they are not afraid of Motorola which has tons and tons of various patents. They were not afraid of Nokia. They lost, but the gamble was worth trying.
Sony is safe for now only because they have such a tiny market share.
There are other reasons why Sony is currently not interested in WP platform. It would drain their resources, so Android phones would get even bigger delays. And currently there are no money in WP world, as there is a dying and desperate elephant ready for literally anything.
draugaz said:
Of course they can.
This is not how the patent litigation game is played.
It is a gamble. An attempt to cripple the oponent (just for now or permanently) and to cause as much bleeding and pain as possible. Means to kill outright (if they are lucky) or in worst case to get a better position in later negotiations.
For example, they are not afraid of Motorola which has tons and tons of various patents. They were not afraid of Nokia. They lost, but the gamble was worth trying.
Sony is safe for now only because they have such a tiny market share.
There are other reasons why Sony is currently not interested in WP platform. It would drain their resources, so Android phones would get even bigger delays. And currently there are no money in WP world, as there is a dying and desperate elephant ready for literally anything.
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Click to collapse
Considering Apple has released documents showing how they copied Sony, hell the phone even has Sony printed on it, they dont have a leg to stand on. Sure they could sue but they don't have much of a case vs Sony.
lokenok said:
apple cant even dare touch sony...
Click to expand...
Click to collapse
They dont need to. They can just sit and wait for Sony to collapse. After all they have so many times more money than Sony can ever have.
draugaz said:
Of course they can.
This is not how the patent litigation game is played.
It is a gamble. An attempt to cripple the oponent (just for now or permanently) and to cause as much bleeding and pain as possible. Means to kill outright (if they are lucky) or in worst case to get a better position in later negotiations.
For example, they are not afraid of Motorola which has tons and tons of various patents. They were not afraid of Nokia. They lost, but the gamble was worth trying.
Sony is safe for now only because they have such a tiny market share.
There are other reasons why Sony is currently not interested in WP platform. It would drain their resources, so Android phones would get even bigger delays. And currently there are no money in WP world, as there is a dying and desperate elephant ready for literally anything.
Click to expand...
Click to collapse
Ok mister know all.
Sony would bangbus Apple.
Its not like what you see on media. Everything runs in the background. Even Samsung and Apple ****.
Drain resources?
Wp just sucks and has no customers thats the point. = No money.
I say it again, Sony would bangbuss Apple.
Verstuurd van mijn Xperia S met Tapatalk
mrsatan said:
Considering Apple has released documents showing how they copied Sony, hell the phone even has Sony printed on it, they dont have a leg to stand on. Sure they could sue but they don't have much of a case vs Sony.
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It is not like that matters much, there are 3242345 different ways to spin it in their favour. In that particular case Apple was just so incredibly lucky to get such a *censored* jury. Or maybe it is a home turf advantage, I don't know, but they equally did not had a leg to stand on against Samsung.
Such design or feature "inspiration" games are perfectly normal industry practice. Before "copying" Sony they did copy Braun: http://cheezburger.com/6563205376. And the new iPod nano is a "stolen" Samsung P2 from 2007: http://www.randomprocess.ca/wp-content/uploads/2007/11/p2.jpg
In a sane world it is not a problem at all, everyone does it, it is called "getting inspired and improving on" or simply "following the industry trends". Unless you get a chance to persuade a bunch of laypeople that this is something wrong.
For example, look at the car or fashion industry. All cars follow certain fashion trends and get similar design elements. It is perfectly normal and nobody sues mercedes just because they adopted edged design pioneered by bmw. Or flat door panels without moldings with sharp bend going through door handles. Or LED DRL eyebrows from Audi which possibly in turn copied it from someone else.
Anyway, they don't necessary need to even touch the design patents, they have a ton of insanely broad technical patents.
louis.b said:
They dont need to. They can just sit and wait for Sony to collapse. After all they have so many times more money than Sony can ever have.
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They're not that dim witted to simply watch Sony die. Their revenue each year, with the net profit alongside well surpasses what they need to purchase Sony. And still be left with plenty of finances. They would most likely just purchase Sony.
Compare revenues this year, there's an $8 Billion deficit in favour of Apple. That's not including the Iphone 5 sales which will more than likely send said revenue soaring this year. Sony have released many new products this year, doesn't bode well right?
zodiac100 said:
Secondly they need to respect the idea of the flagship device and never again repeat the crap of a new flagship every three months or so. A joke!
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Which is pretty much what Nokia seemed to do (a long with putting all their eggs in the Symbian basket) and look what happened to them.
At the end of the day it all comes down to marketing. Like the new iPhone. Is not the moist technologically advanced handset out there but you can bet apple will shout about its merits louder than Sony will about their range. At the end of the day, prior to the iPod how many non-IT people had even heard of apple -the iPod itself is an example of clever marketing. As an MP3 player the original iPod wasn't fantastic -the sound quality was patchy, you had no custom equaliser, etc, etc. But people avoided more established audio brands including Sony in favor of the iPod as apple got the timing right and built a product many people found desirable. Its like jeans. What's the difference at the end of the day between 2 pairs of denim jeans made in the same factory. Probably not a lot. But put a brand name on one pair and you can bet it will sell a lot quicker due to the marketing undertaken by that brand.
If Sony want to make a major impact on the phone market then IMHO they need to do 3 things
1. Design desirable handsets with features people want and can't get from competitors such as apple like SD expansion, and equal or better everyone Elses build quality. Aluminium will always feel better quality than thin plastic yet apple make huge margins even though their production is outsourced.
2. Invest in marketing with a view to the payback coming in the long term (IMHO they missed a trick with the Xperia 2012 devices by not marketing the sound quality -many people use the MP3 function on their phones whilst commuting for example so why not trade on the Walkman brand more for example). Create a strategy and allow the mobile division to innovate without interference from other parts of the company - strong leadership is needed for this
3. Create a level of exclusivity by releasing a limited number of handsets a year, say an entry level, mid-range, and a flagship device with each having its own best in class feature and the higher models incorporating at least as good features as the models below in addition to their headline feature which appeals to their particular target market. If apple released as many phones as Sony have since the split from Ericsson there's no way they could create the hype and buzz around each new release. Samsung are a special case as their strategy seems more focused on flooding the market with devices but even so their build quality isn't the best which could haunt them.
RE the patents issue it seems to come down to who has the most luck on the day. It seems to me that apples big fear is someone else coming up with the next big thing as once apple are no longer seem by the general public as leading edge they have nothing to fall back on as essentially their only asset is the apple brand. Is not like they can supply components to other companies like Samsung, Motorola, and Sony can and regroup.
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I agree with a lot of what others think here too.
Another thing is, look at how many partners Apple has in making the iPhone including:
CPU: Samsung, though rumoured Apple is trying to develop it's own chip
Screens: Samsung, Sharp
Camera: Sony
Can Apple really afford to fight with everyone? (I mean more than just money terms).
p.s. I have no doubt that Apple would be intimidated by the Sony+Ericsson patent portfolio. If having a huge patent portoflio wasn't useful, then why would all these tech. companies be spending billions on buying patents? I finished my thesis on the patent wars in college a few months ago, I wish I could have gotten more of this in! :victory:
I just found this, one of Steve Jobs' best friends thinks the Apple vs. Samsung verdict will be overturned and he says he doesn't agree with Apple recent behaviour anyway:
http://www.talkandroid.com/131823-a...idForums+(Android+News,+Rumours,+and+Updates)
Steve Wozniak
It's not about Sony itself.
The big boy here is Ericsson,wich have almost the entire range of intellectual patents for essential GSM communication and data. (2g,3g,4g...)
And Sony acquired it
Apple is not so dumb to do this.
They know the smell of "danger".
@draugaz
Mister, Sony is among the top 5 patent holders GLOBALLY. There is no way Apple can even dream of suing Sony.

How many Ultras have been sold?

Does anyone know how Sony are doing with sales of the Ultra? I have not managed to find anything on the net regarding this?
I just wondered how popular such a large phablet is?
Ryland
I have no idea. It could be 20, 100000 or 1 million. Take your guess.
LordManhattan said:
I have no idea. It could be 20, 100000 or 1 million. Take your guess.
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Click to collapse
There are at least 4 in NZ, that I know of - a country of 4 +million, extrapolate that to the world population - that means that there should be about 8000 sold
We'll never know because that will translate to how much tax they gonna pay lol...
Ryland Johnson said:
Does anyone know how Sony are doing with sales of the Ultra? I have not managed to find anything on the net regarding this?
I just wondered how popular such a large phablet is?
Ryland
Click to expand...
Click to collapse
I wanna know it too.
Going to say more than 200,000 units
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Sony has released its numbers for Q3. They sold 10.7 million Xperia devices in Q3 which means they sold, and will sell around 40 million Xperia devices this year, which is a lot more than i thought myself. How many of those 40 millions are Ultras? I have no idea, but at least 1/40 should be Ultras, so 1 million (yes, i'm only speculating).
LordManhattan said:
Sony has released its numbers for Q3. They sold 10.7 million Xperia devices in Q3 which means they sold, and will sell around 40 million Xperia devices this year, which is a lot more than i thought myself. How many of those 40 millions are Ultras? I have no idea, but at least 1/40 should be Ultras, so 1 million (yes, i'm only speculating).
Click to expand...
Click to collapse
I had no idea Sony mobile where selling in that sort of volumes. I have been keeping an eye on Samsung sales and knock all other mobiles way out of the ball park. Oddly enough when magazines mention and debate mobile sales only three main names even appear, Samsung, Apple and LG. HTC even Nokia have been trying hard to play catch up.
Blackberry, Nokia, Motorola and HTC have all been in dire straits this past few years.
Sony has also obviously pulled itself up by its shoes laces as they also saw a very large drop in sales. I am pleased to see Sony making headway again. If only Nokia had made Android phones. Now they never will.
Just imagine the size of the Samsung empire! Jeez its a behemoth of a company. Must be THE most successful electronics manufacturer of all times not to mention its heavy and light engineering divisions. Korea became what Japan once was as Japan became what the UK once was.
No prizes for guessing what the new leading countries are going to be.
Interesting.
Ryland
Yeah, and Sony sold its VAIO division today. It's a sad day, but I think this will make Sony even better and they'll hopefully think twice before they do anything or think about releasing mediocre products. Sony should only release well engineered and designed products from now on, so they can get back to being the company they once were, that Steve Jobs admired and loved.
(Yes, Jobs looked up to Sony back in the day)
Sent from my old Desire HD using Morse code
LordManhattan said:
Yeah, and Sony sold its VAIO division today. It's a sad day, but I think this will make Sony even better and they'll hopefully think twice before they do anything or think about releasing mediocre products. Sony should only release well engineered and designed products from now on, so they can get back to being the company they once were, that Steve Jobs admired and loved.
(Yes, Jobs looked up to Sony back in the day)
Sent from my old Desire HD using Morse code
Click to expand...
Click to collapse
Sansui, Sanyo, Toshiba, Aiwa, Nakamichi, Pioneer, Rotel, Technics, Akai, Sony, Nagaoka. Denon JVC, Hitachi, Stax, AT, Sharp, Kenwood, TEAC, Onkyo, Marantz ............Many of those names in Hi-fi where legendary. Some have now disappeared all together.
Nakamichi made some of the greatest tape decks ever produced while Pioneer of old made some outstanding amplifiers as did Sansui. Sony AV multi channel audio amps.... So many now owned by other companies or gone for ever. Sony was one of the high street brands one could take for granted as being top of the range. Must add very expensive BUT one used to get what one paid for.
Sony has been one of the only brands to have their own high street shops as do B&O and Apple.
I have also been reading some reports today about Sony and the billions in sales they make every year yet some sections of the company still manage not to make a profit while others only make a few million in profit. Some years ago Sony nearly went under all together.
Rather pleased to see Sony now back on the right track. Sony have always been a niche market and never sold in massive numbers with regard to Hi-fi, Mobiles and TV's etc. Perhaps they diversified to much by purchasing all those Hollywood film companies?
I waffle, Sorry,
Ryland
Ryland Johnson said:
Sansui, Sanyo, Toshiba, Aiwa, Nakamichi, Pioneer, Rotel, Technics, Akai, Sony, Nagaoka. Denon JVC, Hitachi, Stax, AT, Sharp, Kenwood, TEAC, Onkyo, Marantz ............Many of those names in Hi-fi where legendary. Some have now disappeared all together.
Nakamichi made some of the greatest tape decks ever produced while Pioneer of old made some outstanding amplifiers as did Sansui. Sony AV multi channel audio amps.... So many now owned by other companies or gone for ever. Sony was one of the high street brands one could take for granted as being top of the range. Must add very expensive BUT one used to get what one paid for.
Sony has been one of the only brands to have their own high street shops as do B&O and Apple.
I have also been reading some reports today about Sony and the billions in sales they make every year yet some sections of the company still manage not to make a profit while others only make a few million in profit. Some years ago Sony nearly went under all together.
Rather pleased to see Sony now back on the right track. Sony have always been a niche market and never sold in massive numbers with regard to Hi-fi, Mobiles and TV's etc. Perhaps they diversified to much by purchasing all those Hollywood film companies?
I waffle, Sorry,
Ryland
Click to expand...
Click to collapse
Great post. I also just read that Sony is cutting loose its Ebook business. It's pretty obvious they're restructuring the company and are cutting loose everything that doesn't make them a profit. It makes perfect sense, and i support the decision. They should focus on a few things, and make them as good as possible, and not do everything half assed and hope for the best.
although their ereader is good.
Down here they have a good chunk of the TV market,although I suspect Samsung is making inroads into it
Not enough sold. The Z.Ultra is a ahead of its time. If the screen was bigger in the same form factor would be amazing.
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Please continue...:good:
herogjan said:
Please continue...:good:
Click to expand...
Click to collapse
You may well regret saying that:laugh:
Product identity and consumer understanding.
Grab a coffee, this could be a long post...........
Like most of us I spend a fair amount of time reading various reports, industry reviews and forum posts. There is an awful lot of confusion with regard to mobile devices.
When is a mobile phone a mobile phone and when is a tablet a tablet? Part of the sales problems with the in between range of devices is identity. Unofficially we have named them 'phablets'. This IS important. Far to many professional reviewers write about the size of over 5" screens as being to big and not mobile. I tend to agree with them. Hang on. I tend to agree with them when they review said device as a mobile phone. IF we could officially adopt an industry name and categorisation such as 'phablet' this would reduce customer confusion and also help with sales and customer satisfaction.
When the net book was introduced they initially came out with an 8" screen. Toshiba made them, started a whole new segment in the portable device section. Consumers then purchased them and moaned about the screen being too small! Next model came with a 9" then 10" then before we new it we where in the lap top range so customers reverted back to lap tops and the net book died.
Then came the ultra book with an Intel industry specification. That seems to have worked as the industry has kept to that specification thus there is zero identity crisis when one purchases an ultra book.
The Xperia Ultra et al are not true mobile phones. With this is mind such devices come under an awful lot of fire as reviewers compare such devices with, for example, the Apple 5S. rather absurd when one thinks about it BUT understandable because as yet the term 'phablet' is unofficial. it matters, identity matters to avoid wrong and negative comparison.
IF those who make 'phablets' call them 'phablets' and box them as 'phablets' the consumer can make a much more educated choice of purchase.
The Ultra and those of a similar size should be marketed as a new breed of device, their strengths should be highlighted and that way this constant comparison game wold stop. No one reviews a car with a motor bike! Tow different machines.
I would very much like to see an industry standard with regard to this situation and each device market under that criteria. So much criticism is aimed at the Ultra also Note and Mega etc as being too big as a mobile phone. They ARE! They are not too big if we call them what they are...vis,,,a phablet
A phablet is not a mobile phone nor a tablet so why should we not celebrate the difference and concentrate on our phablets strengths?
Words and correct identification matter. Sales and consumer opinion matter. To this end we could boost sales also have a greater customer level of satisfaction if we called out Ultra et al what it is and not what it is not. What is the problem with the large companies marketing their phablets as phablets?
Just another ramble.
Ryland
jah said:
Not enough sold. The Z.Ultra is a ahead of its time. If the screen was bigger in the same form factor would be amazing.
Sent from my C6833 using XDA Premium 4 mobile app
Click to expand...
Click to collapse
I understand your point completely. May I suggest the following? Maybe sales are affected due to consumer confusion vis, its much to large and rather preposterous to be sold under the guess of a 'mobile phone' YET absolutely spot of size for a superb 'phablet'?
Second point. Sony went thin on the Ultra. To reduce those top and bottom large bezels would mean making the Ultra fatter. if we think on this for a while it is logic as the electronic components have to go some where. If we take pastry we start with a think lump not wide.as we roll it out it becomes thinner and bigger, same amount of pastry in both scenarios though, not my best analogy!:silly:
Hey. Much better example. The MPV, its not a car nor a mini van and isn't sold as either it has its own unique identity
Visit the sites of Phone manufactures and they separate, for obvious reason, a phablet from a mobile phone. Why not introduce that third option the phablet? Correct and accurate branding will help greatly with sales as we human being do love to compartmentalise things be it people, behaviours or purchases, all to do with out comfort zones.
Place an Apple iPhone 5S along side an Ultra, mega or Note3 et al and call them 'mobile phones' and............its just speaks for itself.
Now remove that possibility and introduce a new product category with the correct sales identification and you have a wonderful option. More than a mobile phone and more portable than a tablet, its a phablet..........away ya go..........:good:
IF only life was that simple eh?
Ryland
blueether said:
There are at least 4 in NZ, that I know of - a country of 4 +million, extrapolate that to the world population - that means that there should be about 8000 sold
Click to expand...
Click to collapse
LOL... love the logic!
60% of the time... it works everytime !!
---------- Post added at 06:03 AM ---------- Previous post was at 05:53 AM ----------
LordManhattan said:
Great post. I also just read that Sony is cutting loose its Ebook business. It's pretty obvious they're restructuring the company and are cutting loose everything that doesn't make them a profit. It makes perfect sense, and i support the decision. They should focus on a few things, and make them as good as possible, and not do everything half assed and hope for the best.
Click to expand...
Click to collapse
Sony have their own finance company in Japan. makes tens of millions profit. Their manufacturing dep. don't make nearly as much. However their view is to "Be the brand of choice in the hearts and minds of our customers by delivering the best customer experience."
They said they didn't believe other electronic consumer companies did that, so they decided to stay in the market.
Interesting... I have had an excellent experience with their products... but not after sales service...

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