More information about HDC, you can visit HUAWEI Developer Forum
At the HDC.Together 2020 conference, HUAWEI Dynamic Tag Manager (DTM) received widespread attention thanks to its flexible and efficient mobile app and website data tracking functionalities, and the fact it does not require coding. It is also cost-efficient and supports multiple analytics platforms.
Tag managers help developers deploy and organize the tags on their websites or apps, so third-party data analytics platforms can collect and share the data they need. They can solve the issue of website and app performance deteriorating due to too many tags being deployed.
"DTM may be the first tool in the industry to enhance a tag management system (TMS) by adding visual event tracking. The usability of visual event tracking, combined with the flexibility of TMS, make DTM both efficient and flexible, and will empower enterprises to achieve rapid growth through digital marketing. Thanks to its user-friendly portal, enterprise marketing personnel can dynamically update tags and easily track specific visual events, so they can stay on top of their marketing data without needing to code."
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DTM's Product Manager demonstrated its functions by using an example:
After delivering an ad through a range of media channels, an enterprise marketing team needs to analyze its performance by looking at metrics such as purchases and subscriptions. This enables them to see which channels were most successful, so they can optimize their ad delivery to achieve the best results at the lowest possible cost.
Traditionally, this would require the enterprise to modify its app code to track specific events.
This creates the following challenges:
1. Heavy workload: The enterprise would need to integrate multiple SDKs if it wants to use multiple analytics platforms.
2. Long period: To modify the conditions and rules for sending data to meet different marketing requirements, the enterprise would need to modify the app's code and then release an update, which is usually time-consuming.
3. High cost: To send data to multiple analytics platforms, the enterprise would need to maintain multiple sets of code.
These challenges undermine the efficiency, flexibility, and results of digital marketing. HUAWEI DTM can help enterprises to easily overcome these challenges.
DTM offers a simple and reliable tag management solution that is free and easy to integrate, allowing developers to flexibly manage their tags without the hassle of coding.
Advantages of DTM:
① Dynamically adjust data reporting rules, without having to release updates
Generally, enterprises carry out marketing activities more frequently than they release app updates. This means that if their marketing activity data monitoring is reliant on app updates, they will need to frequently modify their app's code, and then wait until the next app update before their changes will take effect. As a result, they may miss out on the best marketing time window. With DTM, they can do all of this from an easy-to-use DTM portal. It requires no coding, and their changes will take effect straight away, without them needing to release an app update.
② Everything is faster
Enterprises can configure rules for collecting, processing, and reporting data on the DTM portal, and this configuration will take effect in just 6 hours.
③ Multi-platform distribution
Enterprises often need to deliver ads through different channels and use different data analytics platforms to compare performance. DTM can collect data from different digital marketing systems and report the collected data to multiple analytics platforms, such as HUAWEI Analytics, AppsFlyer, Adjust, Google Ads, and Google Analytics for Firebase.
④ Lower cost, higher efficiency
Enterprises can directly add, delete, and modify tags on the DTM portal, which is cheaper and requires less IT resources. They can also manage all tags centrally, considerably improving the efficiency of their tag management.
⑤ Data privacy and security
DTM has data centers in China, Singapore, Russia, and Europe. It strictly complies with privacy laws and regulations of a wide range of countries and regions such as the GDPR, so it protects developers' data privacy and security.
During the HDC, DTM's visual event tracking function caught the eyes of many developers.
With visual event tracking, marketing personnel can synchronize app screens or web pages to the DTM portal, and then click the relevant screen or page elements on the portal to quickly add visual events and parameters for these elements without coding, greatly improving data collection efficiency.
Page for adding visual events for an app screen
Page for adding visual events for a web page
DTM can be used together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.
To learn more about DTM, go to the HUAWEI Developers website or send an email to [email protected].
For more details, you can go to:
Our official website
Our Development Documentation page, to find the documents you need
Reddit to join our developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Related
More information like this, you can visit HUAWEI Developer Forum
With the rapid growth of digital marketing, a myriad of ad attribution platforms and analysis tools have appeared on the market. In addition, organizations’ data requirements are becoming increasingly complex, which means their marketing strategies need to be much more flexible. But traditional coding is neither efficient nor flexible, because it requires a great deal of time-consuming work. Organizations need a tag management system which helps them manage all their tags in one place, so they don’t need to integrate multiple ad attribution platforms and analysis tools. That’s precisely what HUAWEI Dynamic Tag Manager (DTM) does, and best of all, it is completely free to use.
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With DTM, your marketing team can dynamically update all tracking tags using a user-friendly UI. They can then track specific events, and report data to third-party analytics and ad attribution platforms, without needing to do any coding.
Advantages of DTM
Dynamically Adjust Data Reporting Rules Without Coding
Generally, you’ll carry out marketing activities more frequently than you release app updates. This means if your marketing activity data monitoring is reliant on app updates, you will need to frequently modify your app’s code, and then wait until the next app update before your changes take effect. As a result, you may miss out on the best marketing time window. With DTM, you can do all of this from an easy-to-use DTM portal. You don’t need to do any coding, and your changes will take effect straight away, without needing to release an app update.
Simplify Advanced Tracking
With preset tags in DTM, you can complete advanced tracking that usually takes days or weeks in just a few minutes.
For example, instead of adding tracking codes for each of the Submit buttons on your website, you can create a tag with a group of specific rules to track click events for all Submit buttons.
Increase Website Access Speeds
In DTM, tags are deployed in asynchronous mode, so tags that load slowly will not affect the triggering of other tags.
Centralize Your Tag Management
DTM manages all tags on your website or in your app, and simplifies the procedure for adding, editing, and deleting tags, greatly improving your tag management efficiency.
Free Enterprise-level Services
DTM is free of charge and provides enterprise-level support, so you can enjoy high-quality services without financial investment.
Fast Track Visual Events Without Coding
DTM provides visual event tracking. With this function, you can scan the QR code on the DTM portal to synchronize your app screen or web page with the DTM portal. You can then add visual events and parameters by simply clicking elements on the app screen or web page within the DTM portal.
UI for adding visual events for an app
UI for adding visual events for a web page
You can also use DTM together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.
Once visual events have been added and the relevant authorized data has been reported to HUAWEI Analytics with users’ consent, you can group users based on their behavior, attributes, and lifecycles. This helps you understand different users groups’ behaviors and demands, and enables you to target specific groups through targeted marketing activities, to continuously improve your user conversion rate and achieve business growth.
Quick Integration
Not sure how to integrate DTM? We have a wide range of documents, such as our development guide, API reference, and sample code, to help you get started. You can find these documents on the HUAWEI Developers website. If you have any questions, feel free to submit a ticket or send an email to [email protected].
For more details, you can go to:
Our official website
Our Development Documentation page, to find the documents you need
Reddit to join our developer discussion: https://www.reddit.com/r/HMSCore/
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Tag management can yield lots of great benefits, such as faster sites, decreased technology maintenance, and improved marketing agility. It's becoming a required component in every site's stack. But over the past three years, it's gone from a point solution to a commodity feature in a larger data services portfolio for most vendors. I haven't tried this one yet, but it appears to be a good option.
Really it's very good news.
I used to think of digital marketing as something difficult. I was never really good at programming because I didn't memorize any programming languages. But a lot of popular software nowadays is developed so that even the most unsophisticated user can use it. So a few years ago, I created an SEO company, which is now a big part of the country's marketing services. We've benefited greatly from working with Belkins, who have been our partners since the company's inception. They found us clients and built our client base. Many of our first clients started coming to us yearly because of our effective and high-quality services. And I still don't know how to code!
What is the most important thing in the big data era? According to Joe Kaeser, the CEO of Siemens, it is data. In his words, "data is the oil, some say the gold, of the 21st century."
Users produce data all the time when they are using mobile phones, tablets, computers, and IoT devices. With data, marketing and sales personnel can quickly analyze the market situation and tailor strategies accordingly. As the basic engine and raw materials for your service, data could help to spur growth.
1. Looking at the current situation of data collection and analysis
Currently, there are two pain points for data collection.
The first is huge waste: The SDK of an analysis platform needs to be integrated for obtaining data. To use different analysis platforms, SDKs of all these platforms need to be integrated, which results in cluttered programs, duplicated monitoring events, and a huge waste of mobile phone resources, such as the computing capability, memory, and network traffic. In fact, only one SDK is enough for collecting data, which will greatly reduce resource waste.
The second is low efficiency: Rapid market changes accelerate the updates and iterations of apps and web pages. Data timeliness is a matter of utmost concern over this trend. The conventional mode of relying on business and IT departments takes a long time, which compromises the data collection efficiency. The data collection efficiency can only be improved through configuring the dynamic tag management rules and visual event tracking, which enables you to collect data in a proactive and code-free manner.
Currently, there are hundreds of self-developed and third-party analysis platforms on the market, and each analysis platform has its own distinct features. It is normal for a company to use multiple analysis platforms, with some suitable for analyzing user behaviors, some for analyzing ad effects, some for analyzing business performance, and some for A/B testing.
How can data be collected efficiently and quickly and sent to multiple analysis platforms?
The answer is HUAWEI Dynamic Tag Manager (DTM), which is about to usher in a new era of data collection and sending.
2. DTM, a flexible and convenient tool
DTM allows people who are not familiar with coding to edit configuration rules (including the data sending time, content, and the analysis platform to which the data is sent) on a web page anytime and anywhere. After that, DTM can quickly obtain the required data and send the data to the specified analysis platforms. Here are some clarifications about what DTM exactly can and cannot do.
l DTM does not generate data. It only collects data.
l DTM collects data easily through rule configuration or visual event tracking, rather than through other labor-intensive methods, such as coding.
l DTM does not analyze data. It only sends data to the analysis platforms as required.
3. How to dynamically and flexibly collect and send data through DTM
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The preceding figure shows an e-commerce shopping page. If a user taps the button to add a product to their favorites, what can you do to report this event to HUAWEI Analytics Kit?
You only need to configure the configuration rules on the DTM portal page. The rules consist of the following content referred to as the three W's:
When: time when data is sent after an event occurs.
What: attributes and context data of an event.
Where: the analysis platforms that data is sent to, such as Analytics Kit, Google Analytics, and Facebook.
First, you need to configure a condition, which indicates the time when the data is sent. In this example, data sending is triggered when a user taps the button to add a product to their favorites.
You then need to configure the analysis platform and the data to be sent. After that, click Release.
After the configuration is complete, when a user taps the button to add a product to their favorites, a related event will be received by Analytics Kit, and the attributes of the added product, such as the name, color, and version, will also be displayed. If you need to send data to other analysis platforms, you only need to configure an account and parameters for the new platform through DTM.
What is the implementation principle of the preceding configuration?
For an app, you only need to integrate an SDK into the app once and then create configuration rules containing data about the three W's on the DTM portal page. That is, the requirement scheduling, analysis, development, testing, packaging, and release processes are no longer involved. From then on, you can collect data on demand.
It is even easier for a website! You only need to add a piece of JavaScript code on each page of the website and then create configuration rules containing data about the three W's on the DTM portal page.
Compared with the conventional hard coding mode, this mode should be a huge improvement on the data obtaining efficiency. If you still think that it is a little difficult, visual event tracking will help you obtain data more easily.
Visual event tracking allows you to visually add tracking events on the web-based UI by selecting relevant components.
Go to the Visual event page and select the button for adding a product to favorites to add a tracking event for this button. You can also add parameters for the event, such as the product name, color, version, and capacity. Once a user taps this button, this event and relevant data will be reported to the specified analysis platform.
Visual event tracking has the following advantages: 1. Operations personnel can also add tracking events. 2. After the visual event information is updated, no code needs to be modified and no new app version needs to be released. Through visual event tracking, data can be collected in a faster and more cost-effective manner. DTM may currently be the first product on the TMS market that combines the tag management system and visual event tracking together.
More supported user behavior platforms
More dynamic data collection policies
Faster and easier data collection
Flexible connections to multiple analysis platforms
All here for you with DTM
For more details, you can go to:
l Our official website
l Our Development Documentation page, to find the documents you need
l Reddit to join our developer discussion
l GitHub to download demos and sample codes
l Stack Overflow to solve any integration problems
Read In Forum
As mobile Internet continues to grow while user attention spans continue to shrink, it is becoming increasingly important for app developers and operations personnel to find effective ways to direct users to specific in-app content or pages with a single tap.
A real-life example of this would be delivering app install ads to various channels, and then redirecting users to an in-app activity page when users open the app for the first time after downloading it so as to improve the activity participation rate.
Another example would be sending SMS messages containing links that direct users to a specific page in the app if they have installed the app. However, if a user has not installed the app, the download page will be displayed instead, and once the user downloads and installs the app, they will be taken to the specified activity page when they open the app for the first time. This function helps increase user acquisition and activation, enhance conversion, and reduce user churn.
Analytics Kit, together with App Linking, not only makes the preceding examples a reality, but also collects and analyzes a wide range of ad performance data for all channels, thereby helping you maximize user acquisition, activity, and retention.
What are Analytics Kit and App Linking?
Analytics Kit is a one-stop industry-based solution for products such as Android apps, iOS apps, web apps, and quick apps. Applicable to a wide range of devices, it offers scenario-specific data collection, management, analysis, and usage, helping enterprises achieve effective user acquisition, product optimization, precise operations, and business growth.
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App Linking is a cross-platform service provided by HMS Core, and allows you to create deep links which take users to specific pages in your app. It is applicable to scenarios such as ad delivery, targeted user activation, and content sharing.
The following gives you some examples about how Analytics Kit can be used synergistically with App Linking.
l Analyzing app installation sources and measuring user acquisition performance of each channel
You can take advantage of Analytics Kit to track app installation sources, and use App Linking to enable one-tap access to specific pages in your app. In this way, you'll be able to know which channels outperform others in terms of user acquisition, which helps enhance your acquisition and conversion rates.
* Data for reference only
To be more specific, you can use App Linking to create an app promotional link containing UTM parameters, and deliver the link to various marketing channels. When users download your app through the link and open the app for the first time, the Analytics SDK will automatically collect the link tap events and generate an analysis report. You can then adjust your ad delivery strategy according to data contained in the report, such as the real-time number of link taps, number of users who tap the link, and number of new users acquired by each marketing channel and task.
l Efficiently winning back users
Acquiring new users is often a challenge, and you may find that shifting to a strategy of winning back inactive users provides much better results.
Analytics Kit, in conjunction with App Linking, can help you do this in three easy steps:
1. First, use the user revisit report to identify the turning point when users change from inactive users to lost users, and reasonably define inactive and lost users.
2. Second, use session path analysis, audience analysis, channel analysis, and user lifecycle analysis to create a profile for inactive and lost users. This reveals the behavioral characteristics of users before they became inactive or churned, and whether they tend to come from specific channels.
3. Lastly, use this information to determine which group of users should be won back first, select appropriate winback strategies and activities, and use other services such as Push Kit and SMS to target these users by sending them deep links created using App Linking.
l Adopting viral marketing to facilitate user activation and retention
Viral marketing can be used to improve both user activation and new user acquisition by leveraging the power of social media.
For example, you can design a coupon activity which encourages existing app users to forward the activity to social media in order to obtain coupons. Non-users who tap the activity link will then be redirected via deep linking to the app activity page or download page. From here, they can perform operations such as downloading the app, helping existing users obtain the coupon, forwarding the link to others, or making in-app purchases. This can facilitate user activation and at the same time attract new users.
After that, you can utilize Analytics Kit's retention analysis, page analysis, and session path analysis features to compare the changes in retention before and after the activity was conducted, and analyze the characteristics of users' behavior paths in your app, laying a foundation for subsequent review and optimization.
For more details, you can go to:
l Our official website
l Our Development Documentation page, to find the documents you need
l Reddit to join our developer discussion
l GitHub to download demos and sample codes
l Stack Overflow to solve any integration problems
lDemo of Analytics Kit
lAndroid SDK integration documentation
liOS SDK integration documentation
lWeb SDK integration documentation
lQuick app SDK integration document
Original Source
Analytics Kit provides the report and event tracking template for online vocational education apps in its 6.1.0 version, in addition to the reports and templates available for the game, sports and health, and general industries. With them, Analytics Kit is dedicated to offering smart and customizable data-related services for different scenarios, which is ideal for the product management and operations team.
Highlights of the new version Analytics Kit include:
New report and event tracking template for the online vocational education industry: The indicator-laden report, together with the sample code for event tracking, presents data concerning user scale changes, payment conversion, learning and exams, and activity operations. With such comprehensive data, this new feature can help with improving user experience.
Support for sending conversion events back to HUAWEI Ads: With this function, you can evaluate how an ad has performed and then optimize it accordingly by sending conversion events like first app launch, sign-in, and in-app purchase back to HUAWEI Ads.
Report for the Online Vocational Education Industry: Comprehensive Indicators Straight Out of the BoxIn the Internet era, information and knowledge are ever changing. The requirements on workers are becoming higher and more diversified. This has brought a significant amount of traffic to the online vocational education industry. At the same time, however, it is challenging for developers in this industry to seize this opportunity and enhance user loyalty and value. An online vocational education app needs to offer users a chance to improve and transform themselves. To this end, the app needs to consider that users have limited time to study, to recommend courses that meet the users' actual needs, and to provide appealing discounts.
With in-depth industry research and summary of the event tracking systems of leading enterprises in this industry, Analytics Kit offers the report and event tracking template for the online vocational education industry. This kit enables developers to understand how their apps are used and save their event tracking workload, thereby improving the efficiency of data collection, analysis, and application.
Introduction to the Online Vocational Education Industry ReportThe report consists of four parts: Data overview, Payment conversion, Learning and exams, and Activity operations. They provide indicators like user scale changes, app usage duration, percentage of new members acquired through each channel, popular charged courses, first-payment conversion periods, membership expiration distribution, member purchase paths, etc.
Such comprehensive indicators allow even a data analysis rookie to gain a comprehensive insight. The report allows all the staff of an online vocational education app to analyze data from multiple dimensions by themselves, helping the enterprise establish a clearer goal for boosting business growth.
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* Report example
* Report example
* Report example
* Report example
Intelligent Event TrackingSign in to AppGallery Connect, find your project and app, and go to HUAWEI Analytics. Go to Intelligent data access > Tracing by coding, and select Careers and Adults next to Education. Event tracking templates and sample code for four preset scenarios (Data overview, Payment conversion, Learning and exams, and Activity operations) will appear and are all usable straight out of the box. After configuring event tracking based on the events and parameters provided in the templates, you can check the reports, as shown in the previous examples.
* Templates for the vocational and adult education industry
Analytics Kit supports event tracking either by coding or through visual event tracking. Tracking by coding can be implemented by copying the sample code, downloading the report, or using the tool provided by Analytics Kit. To use visual event tracking, you need to integrate Dynamic Tag Manager (DTM) first. You can then synchronize the app screen to a web-based UI and click relevant components to add events or event parameters.
* Configuring event tracking
You can use the verification function to quickly identify incorrect and incomplete configurations, as well as other exceptions in events and parameters once event tracking is configured for a specific template. With this function, you can configure event tracking more accurately and mitigate business risks.
* Verifying the tracking configuration
Once event tracking is configured for a specific template, you can go to the Tracing event management page to check the event verifications and registrations, and the proportion of verified events and registered parameters to their maximums. Such information can be used as a one-stop management solution, clearly presenting the event tracking progress and structure of tracking configurations.
* Managing event tracking
Conversion Events Sent Back to HUAWEI Ads: Ad Performance BoostYou can combine Analytics Kit with HUAWEI Ads to check your ad performance. You can set valuable conversion events as needed and then view the proportion of ad-acquired users triggering those events to all ad-acquired users.
These types of events can include first app launch, sign-in, registration, and in-app purchase. You can send them back to HUAWEI Ads to optimize the ads, so that ads can be delivered in a more targeted way and boost the ROI.
If you find, say, the number of some ad impressions or clicks is high, but they only contribute slightly to the number of app launches, this means that the ads are failing to fulfill their purpose. In this case, you can adjust the ad materials or keywords in the ads to attract your target users.
To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.
useful sharing, thanks!!
Can i track custom events using 3rd party tools?
ProManojKumar said:
Can i track custom events using 3rd party tools?
Click to expand...
Click to collapse
Hi, you can use Data Export to export the data of Custom Events. then you can use 3rd party tools to analyze those data. Kindly check our official site for more information: https://developer.huawei.com/consum...ion-example-0000001050747447?ha_source=hmsxds
Thanks for sharing.
During daily operations, it is a top priority for marketers to quickly obtain operations data and send it to the analytics and attribution platforms. HUAWEI Dynamic Tag Manager (DTM) empowers operations and development personnel to quickly obtain and distribute data by configuring rules or adding visual events, helping substantially improve work efficiency. Today, I will explain the advantages of using DTM from an SDK integration perspective.
I. Pain Points for Traditional SDK Integration
During app operations, operations personnel usually need to check and analyze operations data. To do so, they often need to connect to multiple data analytics platforms or ad attribution platforms, which causes three major pain points to occur.
Pain point 1: high development cost and resource wastage
For an enterprise app, enterprise personnel may care more about different data based on their role in the enterprise. Take a shopping app as an example. The product manager may care most about the sales volume of a product, operations personnel may want to count the app launch times and new users, development personnel will care about how users are using the app, and marketing personnel will definitely want to view the benefits that their ads are bringing. To meet all these requirements, the enterprise app will need to integrate the SDKs of various third-party platforms, causing high development costs and a long development period. Even worse, this may increase the app size and make it hard to maintain the app.
Pain point 2: high security risks
Recently, the Ministry of Industry and Information Technology released a notice on removing apps that infringe upon user rights. The notice named and shamed five enterprise apps that have significant issues in this regard. The issues include collecting personal information without authorization, forcing users to use the targeted push function, and requesting excessive permissions frequently and without good reason. Upon further investigation, it was discovered that the issues were mainly caused by third-party SDKs. It is all too common that third-party SDKs illegally collect user device information, which is why integrating SDKs of multiple third-party platforms has the potential to pose significant security risks to enterprises.
Pain point 3: low work efficiency due to complex operations
For personnel unfamiliar with SDK integration, integrating SDKs can be a daunting process. For personnel familiar with SDK integration, having to integrate dozens of SDKs can become a repetitive and unrewarding task.
II. What Are the Advantages of Integrating the HUAWEI DTM SDK?
With HUAWEI DTM, you only need to integrate the DTM SDK to quickly obtain and distribute data, freeing you from the hassle of integrating multiple third-party SDKs.
Advantage 1: quick integration without the need to release an app update
The figure below compares typical operations scenarios with and without the DTM SDK integrated.
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Without DTM, you'll need to integrate the SDKs of all the analytics platforms you want to use into the app, which will increase the app package size. In addition, events will be tracked and reported separately by each SDK, which increases the complexity of the app unnecessarily. If you want to use a new analytics platform, you'll need to integrate the SDK of the platform into the app.
With DTM, you only need to integrate the DTM SDK to send data to multiple analytics platforms. You can dynamically and flexibly adjust the configuration policy for the app on the DTM portal to decide which data to report to analytics platforms, without having to modify the app code or release an app update.
Advantage 2: high security and reliability, ensuring data security
The DTM SDK is integrated into the app during app packaging. It starts when the app is launched and stops as soon as the app is closed, without performing any operations in the background.
1. The DTM SDK only provides capability APIs, and will not collect and store any personal data from users.
2. The DTM SDK only reports data to analytics platforms specified by the operations or development personnel.
3. If malicious or illegal data is detected, the setAnalyticsEnabled method of HUAWEI Analytics will be called to disable data reporting.
Advantage 3: easy to use, even for personnel without coding experience
Currently, DTM supports dozens of third-party analytics platforms. Its codeless tag management capabilities can be easily used by personnel without a coding background. DTM allows you to implement marketing data tracking as needed without requiring the services of development personnel. This allows you to effectively reduce development costs as well as inter-departmental communication costs.
To learn more about DTM, please visit:
>> DTM official website
>> DTM development guide
>> DTM codelab