Introduction
Huawei Cab Application is to explore more about HMS Kits in real time scenario, use this app as a reference to CP during HMS integration, and they can understand easily how HMS works in real time scenario, refer previous articles:
Part1 (Login Module with Account Kit and AGC Auth Service)
Part2 (Dashboard Module with Map, Site, Location Kits and TomTom API)
Subscription Module
In-App Purchase Kit: Subscription page allows a Huawei cab user to subscribe the product from the product list and based on subscription products like Silver, Gold and Diamond. User will get benefits like remove the ads on the app, get priority support and also user will get top drivers and cars during cab booking.
Native Ad: Native ads displayed in-between cab booking history list items and removed the ads, once the user subscribes the product.
Analytics Kit: Report the subscription event details to Huawei analytics.
App Messaging: Sending promote offer for the subscribed users through app messaging.
HMS Kits Covered in Subscription Module:
1. Huawei In-App Purchase Kit
2. Huawei Native Ads
3. Huawei Analytics
4. AGC App Messaging
App Screenshots
Subscription
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App Messaging
Native Ads
Huawei IAP Kit
In-App Purchases aggregates global mainstream payment methods and supports users to buy various types of virtual products and services within an app. IAP provides users with a convenient and high-quality experience and also helps developers to continuously earn revenue and create more business value globally.
Huawei IAP provides a product management system (PMS) for managing the prices and languages of in-app products (including games) in multiple locations.
Sandbox Testing
Sandbox testing allows you to complete end-to-end testing without real payments when you connect to Huawei IAP for joint commissioning. You can configure test accounts in the AppGallery Connect and allow these testers to perform sandbox testing.
Before testing, you need to add test accounts, which are real HUAWEI IDs, under Users and permissions in the AppGallery Connect. For details, refer to Managing Tester Accounts.
Huawei Native Ads
The Native Ad API allows you to build a customized experience for the ads you show in your app. When using the Native Ad API, instead of receiving an ad ready to be displayed, you will receive a group of ad properties such as a media content, ad title, ad source, call to action, and you will have to use them to construct a custom view where the ad is shown.
You will also get dislike this ad, rating, etc.
Huawei Analytics Kit
Huawei Analytics Kit is a one-stop data analysis platform for mobile app developers that utilizes data to drive daily app operations, bringing out dynamic details in a comprehensive, timely, and efficient manner. These cutting-edge solutions inspire out-of-the-box app service innovations, helping developers and operations personnel grow revenue and expand the reach of their apps.
Events: An event refers to the behaviour of a user with regard to a product, or in other words, a specific event is something that a user completes at a specific time point, place, and manner.
Real Time Example: Take the process of browsing for a typical item on a cab booking platform, as an example. Corresponding events can include tapping the registration button, accessing the product details app, and exiting the page. Therefore, event monitoring is, in essence, the detailed study of user behaviour within an app.
Huawei In-App Messaging
Huawei In-App Messaging is one of the simplest tools, but it is super useful to keep your active users. The service promotes them to keep using the app by sending messages that enhance or promote certain features of your app.
Note: Merchant Service
1. Choose Console > Developer center > Settings > Merchant Service.
2. You need to activate the IAP service for the first time, Huawei will ask for your bank account information and tax information for the payment.
3. Finally click submit. Verification of this information will take approximately 1-2 days.
Integration Preparations
You must complete the following preparations to Integrate Huawei IAP, Analytics, Ad Kits and AGC App Messaging.
Create an app in the AppGallery Connect.
Create a project in Android Studio.
Generate a signing certificate.
Generate a signing certificate fingerprint.
Configure the signing certificate fingerprint.
Add the app package name and save the configuration file.
Add the AppGallery Connect plug-in and the Maven repository in the project-level build.gradle file.
Configure the signature file in Android Studio.
Configuring the Development Environment.
Enabling Huawei IAP, Analytics, Ad Kits and App Messaging
1. Sign in to AppGallery Connect, select My apps, click an app, and choose Develop > Overview > Manage APIs.
2. Choose Earning > In-App Purchases. If it is the first time that you use Huawei In-App Purchases (IAP), click Settings.
3. Once configuration is successful, the page displays the public key used for subsequent payment signature verification and a parameter for configuring the subscription notification URL.
4. Choose Huawei Analytics > Project overview and Enable Analytics Service.
5. Choose Growing > App Messaging and Enable.
Configuration
1. IAP: Configure Product Information. Click the Operate tab. Choose Product Operation > Product Management from the navigation tree on the left, click the Products tab, and click Add Product.
Select Default currency and Default price (tax included) of the product and Save.
Activate the product in operation column from the product list.
2. Creating an App Message. Choose Growing > App Messaging > New.
Enter Name and Description for your in-app message.
Select Type as Image and Provide Image URL.
Select the App package and select sending target. This section is used to set conditions for matching target users.
For more information, you can visit https://forums.developer.huawei.com/forumPortal/en/topicview?tid=0202367598227240326&fid=0101187876626530001
Related
Conversion tracking can help you evaluate how effective your advertisements are, by analyzing whether user ad taps are converted into actions (such as browsing, registration, and purchase) that have tangible value to your business. It can also help you compare different channels and ad types, ensuring that you optimize ad placement, and improve the corresponding Return on Investment (ROI).
Here demonstrates how can we combine Dynamic Tag Manager (DTM) with HUAWEI Ads to provide next-level conversion tracking for ad landing pages.
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1. Creating a Conversion on HUAWEI Ads
Sign in to HUAWEI Ads, select Toolbox > Lead tracking, and click Add to create a conversion. Landing URL, Conversion goal, and DTM Conversion Name are all mandatory fields on the page that is displayed.
Notes:
l Landing URL: Enter the landing page URL to be tracked, which must be the same as that for your promotional task.
l Conversion goal: Select only one of the following conversion goals: Conversion and lifecycle, Form, Consulting, Other leads, Landing page performance, Game, Finance, and Social interaction.
l DTM Conversion Name: Enter a name related to the conversion tracking.
After entering the relevant information, click Submit to generate a conversion ID (saved for future use). Then click Using the Huawei Trace Code Manager to go to the DTM portal.
2. Configuring Tracking Tags Through DTM
If this is your first time using DTM, you can complete all necessary preparations by following the instructions in the Development Guide. After doing so, you'll be able to configure the tracking tags via DTM.
Click Create configuration, set the Configuration name and URL, and click OK. The JavaScript code will be generated. Copy the code and embed it to all web pages to be promoted (embedding is one-off and remains valid).
* Screenshots are from the test app.
Before managing related configurations, make sure that you know how to use DTM. Here is an example to help familiarize you with the operations. Let's assume that you want to track the number of user taps on the shopping cart button. You'll need to configure the conversion tracking for HUAWEI Ads into DTM. The trigger condition for the tracking is that the user taps the shopping cart button to go to the payment page. In this case, the following configurations should be implemented:
l Trigger condition: The user taps the shopping cart button, which triggers the tag to send the conversion tracking information.
l Tag: Use the built-in HUAWEI Ads conversion tracking tag and enter the conversion ID. When the trigger condition is met, the tag will be triggered to send the conversion information to HUAWEI Ads.
The detailed operations are as follows:
(1) Managing variables
l Click Variable > Configure preset variable on the DTM portal. Then select Page element > Element Text. For more information, please refer to Variable Management.
(2) Managing conditions
Click Condition > Create on the DTM portal. In the dialog box displayed, set Type to All elements, Trigger to Some clicks, Variable to Element Text, Operator to Equals, and Value to shopping cart. For more information, please refer to Condition Management.
(3) Managing tags
Configure the destination to which data is sent, after configuring the conditions for sending data. You can set HUAWEI Ads as the destination.
Click Tag > Create on the DTM portal. In the dialog box displayed, set Extension to HUAWEI Ads, Tracking ID to the above-created conversion ID, and Trigger condition to Clickshoppingcart, so that you can track the number of shopping cart button taps. For more information, please refer to Tag Management.
Conversion tracking is ready to go as soon as you have released a new configuration version. When a user taps the shopping cart button, an event will be reported to HUAWEI Ads, on which you can view the conversion data.
The evaluation of the ad conversion effects includes but is not limited to checking whether users place orders or make purchases. All expected high-value user behaviors, such as account registrations and message consulting, can be regarded as preparations for conversion. You can also add trigger conditions when configuring tags on DTM to suit your needs.
In addition, if the data provided by HUAWEI Ads does not end up helping you optimize your ad placement, after an extended period of time with an ad, you can choose to add required conditions directly via the tag management page on the DTM portal to ensure that you have a steady stream of new conversion data. This method provides for unmatched flexibility, and spares you from the need to repeatedly add event tracking. With the ability to add tracking events and related parameters via visual event tracking, you'll enjoy access to a true wealth of data.
The above is a brief overview for how DTM can help you track conversion data for landing pages. The service endows your app with powerful ad conversion tracking function, without even requiring the use of hardcoded packages.
To learn more about DTM, please visit:
l HUAWEI Developers
l Development Documentation
l Reddit to join the developer discussion
l GitHub to download the demo and sample code
l Stack Overflow to resolve integration-related issues
About HUAWEI Account Kit
HUAWEI ID is the credential that provides users with access to a wide range of Huawei services, such as Huawei cloud services. As a fundamental development service offered by HMS Core, Account Kit provides you with simple, secure and quick sign-in and authorization functions. Rather than needing to repeatedly enter account and password information, and then wait for authentication, users can simply tap the Sign in with HUAWEI ID button to sign in directly to your app via their HUAWEI IDs.
AdvantagesAuthorized Sign-in for All Scenarios
Account Kit enables the user to be authorized to sign in to your app through a HUAWEI ID, sparing them from having to enter personal information, setting passwords, and waiting to have the information verified by email or SMS message. Once authorization has been completed, no sign-in authorization screen will be displayed when the user signs in to your app again, greatly reducing the user churn rate during registration and sign-in.
In addition, Account Kit supports seamless sign-in switching between different devices, including mobile phones, tablets, Vision, head units, and watches. This helps you better present your product and services on Huawei devices across all scenarios.
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A Global HUAWEI ID User BaseAccount Kit enjoys a truly global reach, serving more than 190 countries and regions, and coming supported in 70+ languages. By integrating the service into your app, you'll benefit from access to a vast number of new potential users, and be equipped to expand your presence in new markets.
Secure and Reliable ServicesAccount Kit complies with prestigious international protocols, including OAuth 2.0 and OpenID Connect, and enables users to complete sign-in via a password and verification code, with the data encrypted, as well as offers an RISC-based cross-account protection function. This rigorous framework helps ensure that Account Kit meets relevant user privacy regulations around the world, and when coupled with HUAWEI ID sign-in, frees you from the hassle of managing user account data.
HUAWEI ID has obtained the EuroPriSe certification.
A Convenient and Cohesive Solution
1. The development guide, sample code, and integration tool for Account Kit are continually being optimized to reduce integration costs.
ü Quick integration on the client: You can use HMS Toolkit to download the demo, check development environment configuration, and drag and drop the required code to complete integration in half a working day.
ü Quick integration on the server: You can reference both the Java and PHP sample code.
2. Account Kit allows you to connect to the Huawei ecosystem using your HUAWEI ID from a range of different devices, including mobile phones, tablets, and Vision.
Account Kit offers simple, secure and quick sign-in and authorization functions. In addition, it leverages the reach of its vast user base and all-scenario ecosystem, to provide you with direct access to new users in new markets.
We will continue to optimize Account Kit to help you achieve your business goals, and hope you'll enjoy access to such a broad range of game-changing services.
Use a browser to scan the QR code below to try the demo app:
(Note: The app may collect relevant information for user statistics.)
For more information about Account Kit, please visit:
l Development guide
l Codelab
l Video course
For more details, you can go to:
l Our official website
l Our Development Documentation page, to find the documents you need
l Reddit to join our developer discussion
l GitHub to download demos and sample codes
l Stack Overflow to solve any integration problems
Martin Bieber said:
About HUAWEI Account Kit
HUAWEI ID is the credential that provides users with access to a wide range of Huawei services, such as Huawei cloud services. As a fundamental development service offered by HMS Core, Account Kit provides you with simple, secure and quick sign-in and authorization functions. Rather than needing to repeatedly enter account and password information, and then wait for authentication, users can simply tap the Sign in with HUAWEI ID button to sign in directly to your app via their HUAWEI IDs.
AdvantagesAuthorized Sign-in for All Scenarios
Account Kit enables the user to be authorized to sign in to your app through a HUAWEI ID, sparing them from having to enter personal information, setting passwords, and waiting to have the information verified by email or SMS message. Once authorization has been completed, no sign-in authorization screen will be displayed when the user signs in to your app again, greatly reducing the user churn rate during registration and sign-in.
In addition, Account Kit supports seamless sign-in switching between different devices, including mobile phones, tablets, Vision, head units, and watches. This helps you better present your product and services on Huawei devices across all scenarios.
A Global HUAWEI ID User BaseAccount Kit enjoys a truly global reach, serving more than 190 countries and regions, and coming supported in 70+ languages. By integrating the service into your app, you'll benefit from access to a vast number of new potential users, and be equipped to expand your presence in new markets.
Secure and Reliable ServicesAccount Kit complies with prestigious international protocols, including OAuth 2.0 and OpenID Connect, and enables users to complete sign-in via a password and verification code, with the data encrypted, as well as offers an RISC-based cross-account protection function. This rigorous framework helps ensure that Account Kit meets relevant user privacy regulations around the world, and when coupled with HUAWEI ID sign-in, frees you from the hassle of managing user account data.
HUAWEI ID has obtained the EuroPriSe certification.
A Convenient and Cohesive Solution
1. The development guide, sample code, and integration tool for Account Kit are continually being optimized to reduce integration costs.
ü Quick integration on the client: You can use HMS Toolkit to download the demo, check development environment configuration, and drag and drop the required code to complete integration in half a working day.
ü Quick integration on the server: You can reference both the Java and PHP sample code.
2. Account Kit allows you to connect to the Huawei ecosystem using your HUAWEI ID from a range of different devices, including mobile phones, tablets, and Vision.
Account Kit offers simple, secure and quick sign-in and authorization functions. In addition, it leverages the reach of its vast user base and all-scenario ecosystem, to provide you with direct access to new users in new markets.
We will continue to optimize Account Kit to help you achieve your business goals, and hope you'll enjoy access to such a broad range of game-changing services.
Use a browser to scan the QR code below to try the demo app:
(Note: The app may collect relevant information for user statistics.)
For more information about Account Kit, please visit:
l Development guide
l Codelab
l Video course
For more details, you can go to:
l Our official website
l Our Development Documentation page, to find the documents you need
l Reddit to join our developer discussion
l GitHub to download demos and sample codes
l Stack Overflow to solve any integration problems
Click to expand...
Click to collapse
HUAWEI Analytics Kit 5.2.0 offers a one-stop solution for enterprises that are digitalizing their operations, with scenario-specific applications, as well as comprehensive capabilities spanning access, data management, analysis, and usage. The Kit is dedicated to high-precision new user acquisition, refined operations, and unlocking the full of data for a wide range of enterprises.
Highlights in Analytics Kit 5.2.0 include:
The addition of channel analysis reports to comprehensively evaluate the number and quality of new users acquired via different app stores, for improved ROI.
An enhanced install attribution function for distinguishing between paid traffic and organic traffic on an intelligent basis, and tracking app installation sources, for high-precision new user acquisition.
The release of a wealth of user profile tags, supporting targeted operations and precision marketing.
The addition of an SDK for quick apps, for cohesive cross-platform user behavioral analysis.
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1 Channel analysis to identify the number and quality of new users acquired via different app stores, for improved ROI.Enterprises tend to release their apps across different app stores for more impressions, and to reach more users. Even as competition between mobile apps has intensified, we've learned to correctly evaluate the number and quality of new users acquired via different app stores, properly allocate budgets for each app store, and track the loyalty of users acquired via each app store, to boost ROI.
Channel analysis in Analytics Kit uses different data indicators and analysis models to precisely track data on key nodes for app usage from start to finish, as well as evaluate the number and quality of new users acquired via different app stores, helping you adjust your operations strategies accordingly.
To use channel analysis, all you have to do is add the meta-data parameter to the application block in the AndroidManifest.xml file. The sample code is as follows:
<application
……
<meta-data
android:name="install_channel"
android:value="install_channel_value">
</meta-data>
……
</application>
Replace install_channel_value with the app installation source. For example, if the app is installed from HUAWEI AppGallery, replace this parameter value with AppGallery. After completing the configuration and releasing your app to each app store, you'll be able to view the data of each app store in terms of new users, active users, total users, and day-2 retentions of new users in the channel analysis report, as well as comprehensively evaluate the number and quality of new users acquired via different app stores.
Channel analysis can be used to analyze the data from channels such as HUAWEI AppGallery, as well as from Huawei devices. You can choose to configure other installation sources in the SDK and launch your app in a range of different app stores. Data from those app stores can also be obtained by Analytics Kit.
If through the report you find that the number of new users acquired via an app store is above average, but that the number of day-2 retentions of new users is far lower than on other app stores, you can then determine the cause for the low day-2 retention rate. To do this, compare the assets placed in this app store with those placed in other app stores, to exclude the possibility of misplaced materials and an incorrect placement time period. After doing this, you'll be able to prove that users acquired via this app store do not fall under the scope of target users, and that corresponding measures should be taken to reduce your investment in this app store.
In addition, the user behavioral characteristics in different app stores, for example, the preferred startup time, triggering frequency of a purchase event, and member level distribution of HUAWEI AppGallery users, can be analyzed in detail with the help of the user analysis, event analysis, and behavior analysis models.
2 Tracking app installation sources to target new usersAcquiring target users and determining the optimal channels for placement are high priorities for enterprises. Install attribution provided by Analytics Kit can distinguish between paid traffic and organic traffic, and track the marketing activities that cause new users to install your app. It enables you to view the number and proportion of users brought by each marketing channel, type of media, and task, and tailor marketing strategies to maximize value.
You'll need to design a promotional link based on the requirements outlined by HUAWEI AppGallery or HUAWEI Ads Kit, customize the UTM parameters (a set of parameters for tracking channel traffic), and configure the UTM parameters in AppGallery Connect, before ultimately placing the link on the desired platforms. When a user clicks on the link to download the app, and opens it for the first time, the Analytics SDK will automatically call the API of HUAWEI AppGallery or Ads Kit to query the UTM parameters, and obtain the marketing channel, type of media, and task used to acquire this user. An install attribution report is then generated.
* Principles of install attribution
* Example of the installation source configuration
In addition, you can create a promotional link for your app through App Linking, and customize UTM parameters to track the efficacy of the ad campaign. If a user who has installed the app clicks on the promotional link, the user will be redirected to the deep link specified by App Linking; if the user has not installed the app, the user will be redirected to the corresponding app store (or customized website) to install the app. After the app is installed, the user will be taken directly to the deep link upon opening the app.
The Analytics SDK automatically collects data related to the App Linking click event. If you create a promotional link through App Linking and set related tracking parameters, go to HUAWEI Analytics > Event analysis to view the multi-dimensional details related to the App Linking client event, including the marketing channel, marketing media, and marketing task name, for a comprehensive evaluation of how effective your ad or promotional activity has been.
3 Releasing user profile tags, for flexible and precise audience creationAnalytics Kit uses machine learning algorithms that are based on 30+ automatically collected events, 20+ automatically collected user attributes, and 10+ visualized data analysis reports, to release a wide range of user profile tags, such as app uninstalled, days since app uninstallation, average uses in last 7 days, first payment, with app account, consumption times in last 7 days, and consecutive active days.
You can flexibly select a tag to create an audience, and perform precise marketing with the help of other HMS services as well, including Push Kit, A/B Testing, Remote Configuration, and SMS marketing, or gain insight into behaviors and attributes of users within an audience based on other reports.
For example, if you want to improve the consumption frequency of paying users, you can select tags for paying users and consumption times tier in last 7 days, to create an audience consisting of paying users who have made relatively few purchases and who have not made any purchases over the previous seven days. Then, you can make use of functions like Push Kit and App Messaging to send out messages about coupons and the release of new products to the audience.
4 Supporting for quick appsQuick apps are a new form of installation-free apps that have been well received by users due to their unique attributes, leading to reduced costs, a native experience, and high user retention rate. Many enterprises have launched quick apps of their owns, and to meet the requirements for comprehensive user behavioral analysis, Analytics Kit 5.2.0 offers an SDK for quick apps, in addition to the support for the Android, iOS, and Web platforms.
Analytics Kit 5.2.0 offers the following features, to ensure partners enjoy optimized data analysis products:
Channel analysis and install attribution reports based on user requirements, resolving the challenge of user source tracking for new user acquisition.
Wide-range of user profile tags for flexible audience creation and refined operations.
Comprehensive user behavioral analysis on Android, iOS, Web, and quick apps.
With its user-centric approach, Analytics Kit will continue to explore new methods for extracting more value from data, and empowering enterprises with new capabilities.
To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.
Does it shows data in real time?
Basavaraj.navi said:
Does it shows data in real time?
Click to expand...
Click to collapse
Hi, HMS Core Analytics Kit supports to show the data of past 30 min in real time. You can check more details of HMS Core Analytics Kit via this link: https://developer.huawei.com/consum...ntroduction-0000001050745149?ha_source=hmsxds
Thank you.
Have you ever encountered the following problems when serving ads:
You allocate a large ad budget but you don't know how well your ads are performing and whether you're getting the most out of your ad spend.
You don't know what valuable actions users take when they view your ads.
You don't know whether ad serving policies such as the ad serving channel and ad type need to be adjusted.
To resolve the aforementioned problems, you'll need to track your ad conversion.
What is ad conversion tracking?
Conversion tracking is a critical part of serving ads. It is a process of reporting important conversion information (such as OAID, timestamp, conversion action, and action parameters) that advertisers care about to the ads analytics platform in order to generate reports. These reports help you quantify the performance of your ads and track the quantity and quality of users acquired by different platforms and ad types, and their corresponding conversion effects, thus helping you find ways to improve how you serve ads.
For example, when using HUAWEI Ads to serve ads, you can use HUAWEI Dynamic Tag Manager (DTM) to set conversion tracking to track ad conversion channels and analyze conversion effects with ease.
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DTM is a tag manager system (TMS) that allows you to dynamically update tracking tags on a web-based UI to track specific events and report data to analytics platforms and ad attribution platforms. Visual event tracking in DTM is now the tool of choice for HUAWEI Ads web advertisers to track conversions on web pages.
Once you have integrated the DTM JavaScript code snippet or SDK into your app, simply configure a tracking code snippet for your web pages to collect conversion information. DTM has the following advantages when used for conversion tracking:
Fast setup: Getting DTM up and running is quick and easy: simply configure rules and add visual events to be tracked on the DTM web portal to quickly obtain data. This greatly shortens the configuration time compared with the traditional method of configuring tracking code for web pages.
High flexibility: If you need to adjust the ad serving policy or data to be collected after serving ads, all you need to do is to add related conditions on the tag management page on the DTM portal, which is more flexible and convenient because you don't need to repeat complex tracking code configuration or release an app update.
Multi-platform tracking: DTM supports conversion tracking for apps across different platforms, such as the Android and web platforms.
To configure HUAWEI Ads conversion tracking using DTM, perform the following operations. (Conversion tracking for web pages is used as an example.)
Obtain the tracking code snippet on the DTM portal and embed the code snippet into the pages to be promoted.
1. Create a conversion in HUAWEI Ads.
2. Configure conversion events in DTM and send them to HUAWEI Ads.
3. The procedure is as follows:
(You can click here to view the detailed procedure. Note that if the registration place of your ad account is in China, you need to submit a ticket online to apply to be added to the trustlist before using conversion tracking.)
A. Sign in to AppGallery Connect, obtain the tracking code snippet on the DTM portal, and embed the code snippet into the pages to be promoted.
a. In AppGallery Connect, click My projects and then Add project, enter a project name, and click OK. Then, click Add app, set Platform to Web and enter an app name, and click OK.
b. Go to Grow > Dynamic Tag Manager, click Enable Dynamic Tag Manager, enter a configuration name and URL to be promoted, and click OK. On the Install web page tracking tag page displayed, copy the code snippet and embed it into all pages to be promoted (including those on mobile phones). The code snippet needs to be embedded only once and will be valid permanently.
B. Create a conversion in HUAWEI Ads.
a. Sign in to HUAWEI Ads, go to Tools > Delivery assistance > Conversion tracking, click New conversion, select Lead tracking and then DTM, and click Continue. Set conversion information, such as Conversion actions, Conversion name, and Click attribution window.
b. Click Next. A conversion is created and its ID is generated. Record the conversion ID because it will be used for tag configuration in DTM later.
c. Configure conversion events in DTM and send them to HUAWEI Ads.
Sign in to AppGallery Connect, go to Grow > Dynamic Tag Manager, and create variables, conditions, and tags to generate a configuration or quickly complete configuration by adding visual events.
After completing configuration, you can release a configuration version for conversion tracking. Then, you can view related conversion events and data in a report in HUAWEI Ads.
In summary, DTM makes ad conversion tracking more efficient. In addition, DTM can be used for anti-fraud analysis and operations efficiency improvement. If you have any questions or would like to know more about the service, feel free to leave a message below.
To learn more about DTM, please visit:
>> DTM official website
>> DTM development guide
>> DTM codelab
If you have any questions, please submit a ticket online.
Does it support only web or both Android and Ios?
Basavaraj.navi said:
Does it support only web or both Android and Ios?
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Hi, DTM SDK supports Android, IOS and web
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Introduction
In this article, we will learn how to integrate Ads kit in Unity 3D application using Official Plugin (Huawei HMS AGC services). This example covers the Reward Ads.
First we will understand why we need Ads kit.
Every company makes or builds some kind of product. Building or developing is not a big deal but marketing is the big deal to earn money.
Traditional marketing
1. Putting Banners in City.
2. Advertisement in Radio or TV or newspaper.
3. Painting on the wall.
4. Meeting distributors with sample of product.
So, now let’s understand the drawback of each traditional marketing.
1. Putting Banners in City
You know in one city there will be many localities, sub localities streets, area, main roads, service roads etc. How many places you will put banners? If you consider one city only you need to put so many banners and when it comes to multiple cities and globe level. Imagine you need so many marking people across all the cities. And also think about cost. As an organization they need profit with less investment. But when they go with banner advertisement they have to spent lot of money for marketing only.
2. Advertisement in Radio or TV or newspaper
Now let’s take radio or TV advertisement and newspaper. Let’s take example in one home there are 5 people. How many TV’s will be there?
Max 1 or 2.
What about phones?
Its mobile world everyone will have phone. 5 member’s means 5 phones some times more than 5 because few people will have 2-3 phones.
There are thousands of channels. If you want to give advertisement how many channels you will give, 1 or 2 or max 10 channels you will give advertisement. Do you think all people will watch only those channels which you have provided advertisement?
Radio and newspaper also right. Nowadays who will listen radio? Now everyone is moving towards the social media. And also everybody is reading news in mobile application nobody takes newspaper because people started think about paper is waste and people are thinking about environment.
3. Painting on the wall.
How many houses you will paint? Just think about money and time. As I said earlier, think about multiple cities and multiple streets.
4. Meeting distributors with sample of product.
Meeting distributors with sample product. Do you think this will work out? No it won’t work out because all marketing person will not have same marketing knowledge. On top of that you should have to give training about product for them. Even after training about product they will miss some main key points of product while explaining distributors. If distributors are not convinced about product which is explained by marketing person straight away they will say “no to your product”.
Nowadays, traditional marketing has left its place on digital marketing. Advertisers prefer to place their ads via mobile media rather than printed publications or large billboards. In this way, they can reach their target audience more easily and they can measure their efficiency by analysing many parameters such as ad display and the number of clicks. In addition to in-app purchases, the most common method used by mobile developers to generate revenue from their application is to create advertising spaces for advertisers.
In this sense, Huawei Ads meets the needs of both advertisers and mobile developers. So what is this HMS Ads Kit, let’s take a closer look.
Now let us understand Huawei Ads.
Ads Kit leverages the vast user base of Huawei devices and Huawei's extensive data capabilities to provide you with the Publisher Service, helping you to monetize traffic. Meanwhile, it provides the advertising service for advertisers to deliver personalized campaigns or commercial ads to Huawei device users.
The video on this page introduces traffic monetization through Ads Kit, advantages of HUAWEI Ads Publisher Service, and the process for advertisers to display ads.
You can click here to watch the MOOC video about Ads Kit.
Types of Huawei Ads
Banner Ads.
Native Ads.
Rewarded Ads.
Interstitial Ads.
Splash Ads.
Roll Ads.
Banner Ads.
Banner ads are rectangular images that can occupy a spot within an app's layout, either at the top, middle, or bottom of the device screen. Banner ads refresh automatically at regular intervals. When a user clicks a banner ad, the user is redirected to the advertiser's page.
Native Ads.
Native ads can be images, text, or videos, which are less disruptive and fit seamlessly into the surrounding content to match your app design. You can customize native ads as needed.
Rewarded Ads.
Rewarded ads are full-screen video ads that allow users to view in exchange for in-app rewards.
Interstitial Ads.
Interstitial ads are full-screen ads that cover the interface of an app. Such an ad is displayed when a user starts, pauses, or exits an app, without disrupting the user's experience.
Splash Ads.
Splash ads are displayed immediately after an app is launched, even before the home screen of the app is displayed. You need to design a default slogan image for the app in advance, and ensure that the default slogan image is displayed before a splash ad is loaded, enhancing user experience.
Rolls Ads.
Roll ads are displayed as short videos or images, before, during, or after the video content is played.
Requirements
1. Unity Editor.
2. Huawei device or cloud debugging.
3. Visual Studio 2019.
Follow the steps on AppGalley.
Step 1: Create project on AppGallery.
Step 2: Add application to project.
Step 3: Add data storage location.
Step 4: Add SHA-256 fingerprint.
Follows the steps Client Side.
1. Create Unity Project
Step1: Open unity Hub.
Step2: Click NEW, select 3D, Project Name and Location.
Step3: Click CREATE, as follows:
2. Click Asset Store, search Huawei HMS Core App Services and click Import, as follows.
3. Once import is successful, verify directory in Assets > Huawei HMS Core App Services path, as follows.
4. Choose Edit > Project Settings > Player and edit the required options in Publishing Settings
5. Verify the files created in Step 4.
6. Download agconnect-services.json and copy and paste to Assets > Plugins > Android, as follows.
7. Choose Project Settings > Player and update package name as per agconnect-service.json file.
8. Open LauncherTemplate.gradle and add below line.
implementation 'com.android.support:appcompat-v7:28.0.0'Copy codeCopy code
9. Open AndroidManifest file and Add below permissions.
<uses-permission android:name="android.permission.INTERNET" />
<uses-permission android:name="android.permission.ACCESS_NETWORK_STATE"/>Copy codeCopy code
10. Open "baseProjectTemplate.gradle" and add lines, as follows.
maven {url 'https://developer.huawei.com/repo/'}Copy codeCopy code
11. Open "mainTemplate.gradle" and add lines like shown below.
implementation 'com.huawei.hms:ads-lite:13.4.29.303'
implementation 'com.huawei.hms:ads-consent:3.4.30.301'Copy codeCopy code
12. Create Scripts folder and create a class.
HuaweiHMSAds.cs
Result
Tips and Tricks
Add agconnect-services.json file without fail.
Add SHA-256 fingerprint without fail.
Make sure dependencies added in build files.
Conclusion
In this article, we have learnt what is Ads and why do we need Ads and advantages of ads over the traditional marketing. And also we have learnt types of Ads provided by the Huawei. We have built and run unity project which shows the reward Ads image ads and video ads.
References
HMS Ads Kit