The success of an app is not just dependent on the value it offers users, but also how efficiently it reaches them. HUAWEI AppGallery Connect app service platform is designed to help app developers improve development and operations efficiency, attract a wider range of users and generates greater revenue, by offering end-to-end services at every step along the way, from app innovation and development, to distribution, operations, and analysis, with support for a broad range of devices.
App developers share a number of common challenges when releasing an app. For example, how to acquire most users? How to reach target users with optimal precision? How to improve monetization while continuing to acquire users? All of these challenges, and many others, are addressed at the AppGallery Connect Academy · Live event, offering actionable insights on how to grow your app business to new levels.
Partner with AppGallery Connect to grow your business, by harnessing global app distribution and broad-based device support.
As a top-3 global app marketplace, HUAWEI AppGallery provides access to a wide variety of both global and locally-oriented apps across 18 app categories and has attracted over 530 million MAU in 170+ countries and regions by the end of 2020.
In order to continuously provide quality and safe app experience for users, AppGallery has launched AppGallery Connect, a one-stop app service platform that empowers developers' app creativity and business growth. As of the end of 2020, AppGallery Connect had already partnered with 2.3 million developers across the globe, facilitating 384 billion app distributions on AppGallery in 2020 alone.
A/B Testing: Conduct group experiments to determine the best variant for your app.
A/B Testing enables you to make informed operations decisions based on specific data. It conducts group experiments to determine user preferences related to UI design, written content, and product functions. A/B Testing does not directly boost user activity, but its experiment results help you determine user preferences, and improve indicators such as DAU and MAU.
In one notable example, an app team split users into two groups to determine whether a new function could facilitate user engagement. This function was only made available to one group. Two weeks later, the daily active duration of users in the treatment group was half an hour longer than that for users in the control group. In light of this, the team ultimately decided to release the function, and was proven correct, as the daily user activity duration rose by 15%.
Remote Configuration: Change how your app looks and works, without requiring users to update the app.
Sleep Sounds is an app that provides lullabies and natural white noise to help users fall asleep with greater ease. The Sleep Sounds team utilized AppGallery Connect Remote Configuration to make changes to their app, while also avoiding the need to release a new version. The team simply made changes on the cloud, and the changes took effect on the app side. This enabled Sleep Sounds to make targeted recommendations to users based on their local market, age, gender, and other attributes, upon obtaining the user's consent. Just two weeks into using the service, Sleep Sounds saw an 8% increase in its number of users, and a 10% increase in user engagement.
App Linking: Provide a consistent link access across platforms and versions, for higher conversion rates.
App Linking helps you create deep links for in-app content, and display them across a wide range of channels, including those on social media. By tapping a link, the user can directly access the in-app content. Those users who have not installed the app will be redirected to HUAWEI AppGallery for download and installation.
For example, if you are planning a promotion in your app, App Linking can help you place the promotional link on a diverse range of ad platforms. Existing users can then launch the app and open the specific page with just a tap; new users will be redirected to AppGallery to download and install the app, and then to the specific promotional page upon launching the app.
Linking premium in-app content enables you to convert mobile web users into native app users, which provides a way to grow your user base. App Linking also supports tracing parameters, which means that you can view data analysis and trace traffic sources across different channels.
App Messaging: Send contextual messages to engage users.
With the Call Screen app, users can choose from a range of customized incoming call skins, some of which have visual alerts to ensure that important calls aren't missed. But the developer found that some of the new skins they had released were not being downloaded by very many users, and reviews of the skin were mixed. To address this, the developer used the App Messaging service in AppGallery Connect to notify users of new available skins, after obtaining their consent. Now, when a user signs in, Call Screen provides them with skin recommendations based on their preferences. The service helped increase the number of app users by 11% in just three weeks.
AppGallery Connect Academy · Live: We Connect, You Grow
If you'd like to learn more about the operations and growth services in AppGallery Connect, you simply can't miss AppGallery Connect Academy · Live held from 11:00 UTC+02:00 on March 31, 2021. This event will walk you through how to harness AppGallery's global distribution capabilities to grow your user base, and how to better monetize your app by using AppGallery Connect's operations services to target and activate users. These services, and many others, can help your app stand out from the competition.
Any doubts about this LIVE, click here to leave your reply. We'll answer some questions during the FAQs session.
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Do all those features support non-Huawei phones?
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Thanks to HUAWEI HiAI, Huawei’s artificial intelligence capability, AppGallery users can enjoy crisper images and a cleaner news-reading experience when using the newly listed RT app.
Russia Today (RT), the Russian global news TV channel, has released its app on AppGallery, giving Huawei smartphone users access to one of the world’s leading news sources.
RT is a round-the-clock news network and multi-media outlet with a truly global audience. Boasting eight TV channels, the network also offers digital platforms in six different languages and broadcasts to a weekly viewership of 100 million in 47 of the 100+ countries where RT is available. RT is the first TV news network to reach 10 billion views on YouTube.
The app allows users to get the latest updates on breaking and developing stories, browse articles on a range of issues from around the world, and watch the latest video news content.
Listing on AppGallery will help RT reach new readers and viewers across AppGallery’s 420 million monthly active users and the 170 countries and regions it’s available in.
“We live in an increasingly global and interconnected world, and technology should be used to keep people well-connected and even better informed. Having RT available on AppGallery provides a great opportunity for people around the world to keep up-to-date with the most important global issues and developments,” Anna Belkina, RT’s Deputy Editor in Chief, said.
Listing with AppGallery also enabled RT to bring users a truly superior news experience, by integrating Huawei’s innovative artificial intelligence capability, HUAWEI HiAI. HUAWEI HiAI is a three-layer open platform that integrates device, chip, and the cloud to deliver optimized experiences for users, and enables developers to create more intelligent and powerful apps. On the RT app, HUAWEI HiAI enables on-device processing to improve image resolution by up to nine times, even when the user is in an area with poor network coverage.
“If you’re browsing the internet in an area with poor connectivity, such as on the subway or in an office building, you often find pictures don’t load properly or aren’t clear. Downloading the RT app through AppGallery ensures the app will be integrated with HUAWEI HiAI, meaning users will enjoy a cleaner interface and better browsing experience,” Anna Belkina said.
On top of this, the HUAWEI HiAI technology helps reduce storage and network traffic, as the images that are transferred to Huawei devices are compressed at a high ratio and can later be decompressed.
RT’s app also integrates several of Huawei’s other innovative chip, device and cloud capabilities to ensure users are given the best possible news experience. For example, Huawei’s Analytics Kit provides useful insights and real-time data on user behavior and monitors app performance, allowing RT to better analyze how people are consuming news and enabling RT to meet users’ needs in a constantly evolving news market. Other kits integrated on the RT app include the Push Kit, which enables instant messaging about updates and notifications, and the Ads kit, which helps ensure ads are high quality and personalized, and therefore less intrusive.
Huawei constantly works on collaborations with the world’s top app developers to create quality apps, and RT’s is one of the latest of over 60,000 apps that have utilized Huawei’s advanced technologies and on-device capabilities to deliver superior services and enhanced user experiences.
All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. As one of the top three app marketplaces globally, AppGallery connects 650 million users to Huawei’s smart and innovative ecosystem.
AppGallery provides users with more choice and better app discovery options, with thousands of apps across 18 categories, including news, social media, entertainment, and more.
To download the RT news app, visit AppGallery now. For more information, please visit
https://consumer.huawei.com/en/mobileservices/appgallery/
Do you suffer from low retention and repurchase rates for new users and a lack of effective channels to reach users?
With the rapid development of the e-commerce industry, it is inevitable that you will face such challenges in your app's operations. But now thanks to Push Kit, we can provide you with an app message push solution that will help you accurately reach and retain users.
1. Precisely Segmenting Users by Tag to Find the Right Users for Each Product
Push Kit provides an audience segmentation function that allows you to select target users by attribute and behavior for differentiated message pushing. Taking baby products as an example. With this function, you can filter for users within a specific age range who have browsed baby products before, and then push messages about the release of new baby products to such users. On top of that, the topic subscription function from Push Kit enables you to send product release messages to users who have subscribed to the pre-sales reminder topic.
2. Pushing Messages by Time Zone and Language to Facilitate Global App Operations
To help you manage your cross-border business operations, you can push messages to users around the world at the same time or according to their local time, and set message content in different languages. Push Kit can also help you push messages to users in real time even if your app is not currently open or running in the background on the users' devices, ensuring the timeliness of your push messages.
3. Triggering Automatic Message Push for Multiple Shopping Scenarios
In the near feature, Push Kit will release an automated notification function that will automatically push messages to users according to various triggers, such as marketing events, shopping cart reminders, and product discount reminders, effectively helping you reduce your operations costs.
In addition to the preceding functions, we are continuously optimizing the app integration process in the following ways:
1. Quick app integration: With the assistance of HMS Toolkit, you can drag and drop device-side code to achieve integration in as little as half a working day.
2. Quick app server integration: You can reference and use sample code in six different programming languages.
We also have dedicated technical support personnel on standby to solve your integration problems.
If you encounter any problems while using the service or have any questions, you can send logs and submit tickets online so that our support personnel can provide you with assistance. You can also join our dedicated section on Stack Overflow.
HUAWEI Push Kit Official Website.
• Huawei’s vision is to make HUAWEI AppGallery an open, innovative app distribution platform that is accessible to consumers.
• Huawei aims to strictly protect users’ privacy and security while providing them with a unique and smart experience.
The gradual proliferation of 5G means a revolutionized mobile experience. Increasingly, consumers are using multiple devices in various scenarios and mobile apps are key to that ever richer, hyperconnected experience. As such, Huawei believes that demand for smarter apps will only increase and they want to be at the forefront to enable this massive change.
Enter HUAWEI AppGallery – the official app distribution platform of Huawei, providing a new alternative to its users. As a top 3 app marketplace globally, HUAWEI AppGallery is now available in over 170 countries/regions with 400 million monthly active users (MAUs), covering mainstream apps and services worldwide.
Vision of a Top 3 App Marketplace Globally
“‘Privacy, under your control’, has always been at the heart of our philosophy,” Richard Yu, CEO of Huawei Consumer Business Group commented, “We place privacy protection and cybersecurity as the top priorities of all our business operations and strictly implement them in all phases of our products. We also have the strictest privacy and cybersecurity solutions in HUAWEI AppGallery. ” Huawei has hundreds of millions of users worldwide, laying a solid foundation for the development of the ecosystem. Together with HMS Core, which opens a variety of Huawei software and hardware capabilities, Huawei is enroute to providing the best and innovative application experience for users.
For a brand that rose sharply to rank 10th place in Brand Finance's 2020 annual global brand value ranking, nothing seems impossible. In fact, Huawei has invested in more than 3,000 engineers on ecosystem engineering. The brand also provides one-stop operational support for developers worldwide, as well as funding such as the “Shining-Star” program to incentivize innovation.
HUAWEI AppGallery Is A Trusted Platform Where Users Can Download Apps
HUAWEI AppGallery comes with full-cycle security and protection, including developer real-name verification and four-step review process for secure app operation. All apps go through a stringent verification test to prevent developers’ apps from malicious activity. It has an age-rating system to create a safe environment for children, filtering out apps that are not suitable for their age range.
AppGallery deploys the highest level of verification to isolate and protect users’ sensitive data and privacy. Personally-sensitive information – such as biometric data – will never be processed outside the Huawei device, giving the user complete control over their personal data1. EMUI lets users have control over app user permission. More importantly, complying with the localized service distribution and deployment policy, personal information is encrypted and stored in the area to which the user belongs.
HUAWEI AppGallery is the destination for quality apps for Huawei device users.
Huawei is continuously working on increasing the selection of top apps that have become a staple of its users’ digital lifestyle, including both popular global applications and quality localized applications our users have come to love and depend on. HUAWEI AppGallery segments applications across 18 categories, including news, social media, entertainment, and more, all searchable with a simple and smooth browsing experience. If there’s an app user can’t find, all they have to do is submit the desired app name to a ‘Wishlist’. Once this app goes on-shelf, the user who submitted it via ‘Wishlist’ will be notified.
Huawei is also committed to creating the best user experience by providing quality apps. In its latest content partnership, Huawei has collaborated with News UK, one of the UK’s biggest media companies, to bring the most accurate and updated news to Huawei users. Huawei users will get to enjoy access to daily articles, radio shows, and exclusive content on their Huawei devices, bringing greater convenience to users’ smart lifestyles.
“I think this is a really good long-term partnership we can have with Huawei. I feel there’s a lot more innovation we can do and really drive forward amazing customer experiences on those devices,” said Christina Scott, Chief Technology Officer of News UK.
HUAWEI AppGallery offers apps optimized to work on Huawei devices, for an innovative and smart experience
Apps downloaded from HUAWEI AppGallery are optimized to work on Huawei devices, providing incredible on-device capability. The key enabler is HUAWEI HiAI, an open AI capability platform for smart devices, which pools software and hardware resources from different devices and facilitates collaborative, mutually-reinforcing interactions between them.
For example, the WPS Office app uses the HiAI intelligent recognition capability to achieve super-resolution optical character recognition to recognize text in images such as scanned documents and photos. The in-app documents are automatically detected and corrected, greatly improving productivity.
HUAWEI AppGallery introduces a tap-to-use and installation-free experience with ‘Quick Apps’
Quick Apps is an app ecosystem that houses a new type of installation-free apps. It provides a good user experience, powerful functions, and automatic updates for HTML5 pages, but consumes very little memory space. Despite giving users the same experience as native apps, Quick Apps are written with only 1/5 amount of codes as compared to that of Android apps, therefore taking up less memory space. Users can accommodate more than 2000 Quick Apps instead of just 20 native apps with just 1GB of space.
Users can even add their favorite Quick Apps to their desktops for convenient access. Quick Apps are used on over 350 million Huawei phones. To date, there are more than 1,700 Quick Apps released globally.
To keep up the pace with 5G, Quick App will be gradually rolled out to more countries and regions, opening China market’s mature Quick App standards and IDE development tools to global developers. All developers across the world are welcomed to publish Quick App to jointly deliver tap-to-use and installation-free experience to users.
Huawei will continue its efforts in building the HMS Ecosystem and HUAWEI AppGallery to bring to life all-scenario smart life experience to Huawei users. Do stay tuned for more updates. For more information on HUAWEI AppGallery, visit https://consumer.huawei.com/en/mobileservices/appgallery/
1 The Huawei device global privacy compliance framework complies with Generally Accepted Privacy Principle (GAPPs) released by the AICPA/CICA, the European General Data Protection Regulations (GDPR), as well as local laws and regulations around the world. Since the ISO/IEC27001 and CSA Star security certification obtained in 2015 and ISO /IEC 27018 privacy standard certification received in October 2019, HMS was one of the first to pass the ISO/IEC 27701 certification issued by the British Standards Institution (BSI), making it a leader in security management, transparency and privacy compliance for personal data.
For details about Huawei developers and HMS, visit the website.
HUAWEI Developer Forum | HUAWEI Developer
forums.developer.huawei.com
The large number of travel apps on the market makes it difficult to retain users. So, how to boost user stickiness and frequency of usage? You may be eager to know the answer.
Well, Analytics Kit 6.3.0 can answer this question. Recently, it has released travel industry analysis reports that show key data indicators related to travel, hotel booking, and other related services, providing key insight on user behavior and priorities.
1. Key Indicators for a Clear Overview of Operations Status
Data overview displays basic operations indicators, such as the numbers of new users, registered users, active users, and paying users, while also showing revenue indicators that are of most interest to you, like order quantity and revenue of flight tickets, train tickets, and hotel bookings, as well as total order trends. You can use this broad array of data to get a quick sense of which strategies to pursue.
* For reference only
2. Core Service Data Analysis for a Better User Experience
Users have different travel requirements. For example, family travelers tend to focus on parent-child services, travelers to another country prioritize quality and cost-effectiveness, whereas business travelers pay more attention to convenience and speed. You can use high-level analysis of travel and hotel data to design personalized products that appeal to specific types of users.
Travel analysis displays the trends of flight ticket purchases, train ticket purchases, and vehicle for hire orders, as well as user distribution by ticket type and service provider. This can help you recommend products based on user travel preferences, to offer a more professional level of service and efficiency.
* For reference only
Hotel analysis shows user travel requirements from dimensions such as hotel booking and revenue, distribution of booked hotel types, and popular booked hotels, so that you can recommend hotels that match precisely with individual users' preferences for types and locations.
* For reference only
3. Out-of-the-Box Event Tracking Templates
To further bolster event tracking efficiency, Analytics Kit also provides out-of-the-box event tracking templates for travel apps. Event tracking configuration can be done via coding, HMS Toolkit, or adding visual events. Event tracking mapping is also supported, which means that you can configure rules to map custom events to predefined events in Analytics Kit. After events are reported, you'll then be able to view industry analysis reports on the Industry analysis page.
* For reference only
4. Multi-Dimensional Data Analysis for Fine-Tuning Operations
To boost user stickiness and activity, you can use Analytics Kit for data analysis in multiple dimensions to drive more fine-tuning operations that optimize user experience. Thanks to functions like session path analysis and funnel analysis, you'll get a clear view of conversion paths, and then be able to determine appropriate incentives.
For instance, before a trip, a user will usually check the itinerary, reserve tickets or hotel rooms, and browse travel guides. Based on the user's destination of interest, you can boost user activity via methods like price drop notifications or packaged booking recommendations before purchase to promote the final conversion.
To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, and Quick App.
In an era of skyrocketing demand for online financial products, securities companies have to transform the way they attract users and do business. To help address long-standing challenges, like homogeneous services and lack of differentiated operations scenarios, Analytics Kit 6.3.0 provides securities industry reports and corresponding event tracking templates. You can use these tools to target users, based on the news items of interest and preferences, to streamline the financial decision-making process and craft personalized services.
1. Clear Overview of User Information
Data overview displays data about the overall user growth, such as the number of new users and total number of users, as well as user details like the numbers of users who have applied for opening a securities account, bound a bank card, or deposited money.
* For reference only
You can also add filters to analyze the growth of each indicator. For example, you can compare new users from different channels for drill-down analysis, so as to select proper channels for data-driven marketing.
2. Trading Dashboard for a Glimpse at User Preferences
The Trading dashboard presents the overall sales information via the number of users who traded stocks, shares of stock bought and sold, sales volume of each financial product, and other indicators, providing you with a clear sense of user behavior and preferences. You can then use this information to craft an optimal product layout that can address user demand.
* For reference only
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3. News Dashboard for Key Insights into Investment Demand
Since users tend to purchase financial products by taking the overall economy and relevant news into consideration, you can use the News dashboard to see which news items are of must interest to users via indicators related to news viewing and sharing, thus gaining a fuller understanding of investment demand.
Likewise, you can also push targeted news that is in line with user preferences, summarizing the status of the market and streamlining the investment decision-making process for users.
* For reference only
4. Out-of-the-Box Event Tracking Templates
To further bolster your event tracking efficiency, Analytics Kit also provides out-of-the-box event tracking templates for the securities industry, covering modules of data overview, trading, and news. After configuring events and parameters to be tracked based on the templates, you can view securities industry-related data to analyze user preferences and demand, and craft more personalized wealth management scenarios.
* For reference only
Analytics Kit also provides a range of other analytical models. For example, there is performance analysis for key conversion nodes, which helps optimize the key process from new user registration to account opening. To do so, you will need to perform the following steps:
First, select the desired events, such as Register and Submit account opening application, on the Funnel analysis page, to build a funnel model of registration conversion. Then, filter data by app version and OS version on the Industry analysis page to analyze nodes with a high churn rate, so as to check whether the cause of churn is associated with the system compatibility. Finally, optimize the app in a targeted way to improve the registration and card binding rates.
To learn more, click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, Quick App, HarmonyOS, and WeChat Mini-Program.