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Email: [email protected]
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The release of the HUAWEI P40 series, a high-end smartphone line bolstered by the self-developed Kirin 990 (5G), was the undisputed highlight at Huawei's 2020 spring online showcase. The Kirin 990 has been enhanced with high-level privacy and security safeguards, becoming the first-ever SoC to have been certified by ChinaDRM for hardware-level security. Huawei has utilized the unique attributes of the Kirin 990 to establish WisePlay DRM, an end-to-end digital rights management (DRM) solution that is ChinaDRM-compliant. WisePlay DRM provides developers secure, trusted, and free-of-charge digital copyright protection capabilities on Huawei devices. Huawei will accelerate the global deployment of its HMS ecosystem over the course of 2020, set off by the launch of the all-new HMS Core 4.0 version earlier this year, which integrates a diverse range of basic services, including WisePlay DRM.
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Anytime Leisure, with All-time Protections
Even prior the arrival of 5G, streaming video has become a fixture in daily life. Given this, video service providers have attached increasing importance to DRM, as it plays a crucial role in ensuring that audio, video, and app content remains protected when downloaded and opened. In order to provide copyrighted digital content with an additional layer of protection, the WisePlay DRM leverages the Kirin 990, which features a higher security level than that on Google’s Widevine L1 and Microsoft’s PlayReady.
As a key pillar in the global HMS ecosystem, HUAWEI Video (with WisePlay DRM integrated) has worked closely with leading film studios in Hollywood and premium content providers, having obtained the Hollywood 4K UHD content protection certification, thanks to the cutting-edge technology packed into the Kirin 990. This provides users with access to tens of thousands of critically-acclaimed films, spanning diverse genres, from Sony's Spider-Man movies (Spider-Man: Parallel Universe, The Amazing Spider-Man 2, etc.), to 4K BBC documentaries, inspirational movies (The Pursuit of Happyness, etc.), and animations (The Smurfs in 3D, etc.) – all of which can be watched securely, and on smart screen devices.
HUAWEI Video has also partnered with Mango TV, Youku, and Tencent Video in the Chinese mainland, with a focus on high-quality educational content encompassing the arts and humanities. This framework gives users the freedom to watch whatever content catches their interest, with maximum peace of mind.
Building a Full-fledged Ecosystem, Dedicated to Safeguarding IP Rights for Radio, Film, and TV
For a long time, content providers lacked effective technical safeguards for their content, and as a result, piracy was rampant, undercutting the economic viability of the industry. To counteract the threat of piracy, China's radio and TV industry has developed the pioneering ChinaDRM ecosystem. HUAWEI Video is based on ChinaDRM, and has spared no effort to protect the IP rights for copyrighted radio, film, and television in China, and collaborated with partners across the industry to build a massive video catalog, covering more than 20 diverse categories, including movies, children’s content, variety shows, educational materials, documentaries, animations, and sports. Furthermore, HUAWEI Video provides the latest episodes for popular dramas and top variety shows in real time, enriching the lives of users with comprehensive video content services.
At the technical level, HUAWEI Video leverages next-level AI video enhancements, which are based on the proprietary WiseVideo codec, to embellish old movies with high-quality imagery. It is capable of converting traditional Standard Dynamic Range (SDR) media into High Dynamic Range (HDR) assets, which provides for a new level of clarity, with a wider brightness range and greater image tolerance, to ensure that content is rendered in detailed splendor under a high light ratio. The technology can also reconstruct low-quality video, by removing defects such as scratches and artifacts, and by enhancing image quality via noise reduction, sharpening, and super resolution. When combined with intelligent push technology, it facilitates optimal streaming media playback, in which high-quality imagery is ensured, even when the video bit rate is reduced by more than 40%.
With the large-scale international deployment of the HMS ecosystem, the WisePlay DRM has gained recognition, and is being implemented globally on a broad, commercial scale. You can benefit from this unique, one-stop solution, and protect the rights of all your content, on every device, and in every market.
The release of the HUAWEI P40 series, a high-end smartphone line bolstered by the self-developed Kirin 990 (5G), was the undisputed highlight at Huawei's 2020 spring online showcase. The Kirin 990 has been enhanced with high-level privacy and security safeguards. Huawei has utilized the unique attributes of the Kirin 990 to establish WisePlay DRM, an end-to-end digital rights management (DRM) solution that is ChinaDRM-compliant. WisePlay DRM provides developers secure, trusted, and free-of-charge digital copyright protection capabilities on Huawei devices. Huawei will accelerate the global deployment of its HMS ecosystem over the course of 2020, set off by the launch of the all-new HMS Core 4.0 version earlier this year, which integrates a diverse range of basic services, including WisePlay DRM.
Anytime Leisure, with All-time Protections
Even prior the arrival of 5G, streaming video has become a fixture in daily life. Given this, video service providers have attached increasing importance to DRM, as it plays a crucial role in ensuring that audio, video, and app content remains protected when downloaded and opened.
As a key pillar in the global HMS ecosystem, HUAWEI Video (with WisePlay DRM integrated) has worked closely with leading film studios and premium content providers, and has also partnered with Mango TV, Youku, and Tencent Video in the Chinese mainland, with a focus on high-quality educational content encompassing the arts and humanities. Thanks to the cutting-edge technology packed into the Kirin 990, this framework gives users the freedom to securely watch whatever content catches their interest, with maximum peace of mind, on smart screen devices.
Building a Full-fledged Ecosystem, Dedicated to Safeguarding IP Rights for Radio, Film, and TV
HUAWEI Video is based on ChinaDRM, and has spared no effort to protect the IP rights for copyrighted radio, film, and television in China, and collaborated with partners across the industry to build a massive video catalog, covering more than 20 diverse categories, including movies, children’s content, variety shows, educational materials, documentaries, animations, and sports. Furthermore, HUAWEI Video provides the latest episodes for popular dramas and variety shows in real time, enriching the lives of users with comprehensive video content services.
At the technical level, HUAWEI Video leverages next-level AI video enhancements, which are based on the proprietary WiseVideo codec, to embellish old movies with high-quality imagery. It is capable of converting traditional Standard Dynamic Range (SDR) media into High Dynamic Range (HDR) assets, which provides for a new level of clarity, with a wider brightness range and greater image tolerance, to ensure that content is rendered in detailed splendor under a high light ratio. The technology can also reconstruct low-quality video, by removing defects such as scratches and artifacts, and by enhancing image quality via noise reduction, sharpening, and super resolution. When combined with intelligent push technology, it facilitates optimal streaming media playback, in which high-quality imagery is ensured, even when the video bit rate is reduced by more than 40%.
With the large-scale international deployment of the HMS ecosystem, the WisePlay DRM has gained recognition, and is being implemented globally on a broad, commercial scale. You can benefit from this unique, one-stop solution, and protect the rights of all your content, on every device, and in every market.
Social entertainment video refers to a video content presentation manner in which a live video, a short video, or both are presented. In addition to focusing on a leisure and entertainment nature of the content, a user pays more attention to social interaction by means of a bullet screen, chat, comment, and the like. Most social entertainment video platforms are presented in the form of live broadcast and short video convergence. They are classified into game live broadcast platforms, entertainment live broadcast platforms, and short video platforms.
In 2019, the social entertainment video market in China will reach CNY214.58 billion, and will continue to grow by more than 20% in the future. It is estimated that the market will reach CNY538.3 billion in 2022. By the end of 2019 Q4, the number of social entertainment apps in China is increasing in the quarter, with the penetration rate reaching 66.7%. The social entertainment video industry is becoming an important video entertainment mode for many users.
With the development of 5G networks and the improvement of shooting effects on smart terminals, the development of video editing tools has gradually lowered the threshold for users to produce content and ensured content quality. This will further open up originality and increase the creative desire of the bottom layer, making social entertainment videos more populist and returning to the masses.
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This article is partly published on the public website，If there is any infringement, please contact me to delete it.
Huawei EMUI 10.1-based Cast+ Distributed Technology
Reimagining the Smart Office
Having already launched a consumer version of HUAWEI Vision, which is shaking up the highly competitive TV market, Huawei is now releasing an enterprise edition.
With this enterprise edition of HUAWEI Vision, you can seamlessly connect your phone and computer and enjoy Multi-screen Collaboration, a trailblazing feature which delivers smart connectivity, low latency, ultra-HD quality, and high stability. The enterprise edition of HUAWEI Vision is tailored to smart offices across all scenarios, and boasts upgraded software capabilities which are sure to stir up the market. And powering the Multi-screen Collaboration experience is the EMUI-based distributed HUAWEI Cast+ Kit capability.
What is HUAWEI Cast+ Kit?
The enterprise edition of HUAWEI Vision uses HUAWEI Cast+ Kit to break down hardware boundaries and implement seamless cross-device interactions. HUAWEI Cast+ Kit is a multi-screen collaboration capability which is centered on the phone. Huawei phones running EMUI 10.1 can quickly detect display devices that have integrated HUAWEI Cast+ Kit, set up wireless connections in seconds, and instantly project content to these devices.
Thanks to its dynamic high frame rate solution, perceptual coding algorithm, and Huawei's own audio-to-video synchronization protocol, it delivers HD image quality with ultra-low latency and video and audio synchronization.
HUAWEI Cast+ Kit uses an intelligent flow control algorithm and simple streaming media transmission protocol to deliver a smooth collaboration experience, even in cases of 25% packet loss.
Because the enterprise edition of HUAWEI Vision is powered by HUAWEI Cast+ Kit, it can feature interactive services that traditional TVs simply can't handle, and function as a "giant-screen smart device" for a range of applications.
Application 1: Project phone screen content during meetings
We've all been there: The boss asks everyone who's going to speak in a meeting to copy their presentations onto one computer, so they're easier to access. The ensuing copying and pasting frenzy is both tedious and inefficient.
That's where Multi-screen Collaboration comes in. Huawei phones running EMUI 10.1 can quickly find a HUAWEI Vision screen, and wirelessly project phone screen content onto the big screen, making meeting preparation much quicker. Then, during the meeting, you can write annotations directly onto the HUAWEI Vision screen to highlight key points. With Multi-screen Collaboration, meetings are far more productive.
Application 2: Enjoy an immersive video experience
In your downtime, you might want to chill out and watch a blockbuster with your colleagues. But you don't get the full experience when you're all huddled around one tiny phone screen. You can project the movie onto the TV in your office, but this usually leads to frustrating packet loss and no sound.
With the enterprise edition of HUAWEI Vision, you can reduce the impact of network interference, and output video and audio to the smart TV at the same time, so projection is incredibly smooth. Add to this the smart TV's high-performance display and speaker array, and you have a superb cinematic experience. You can also get the most out of any images and videos taken during team building activities by projecting them onto the big screen.
Application 3: Take mobile games to the big screen
Games can become a great team building tool with the enterprise edition of HUAWEI Vision.
HUAWEI Vision uses an innovative simple protocol which optimizes the underlying protocol and algorithm to deliver low latency and high stability for wireless network transmission. Games on your phone can be projected onto the smart TV, so you can combine a big screen with the high frame rates of your phone, without having to worry about any sound effect syncing issues.