More and more advertisers are using HUAWEI Ads to promote their apps or web pages in order to attract more users and increase revenue. This article introduces how to track clicks and conversion rates of ads delivered using HUAWEI Ads. HUAWEI Ads works with Dynamic Tag Manager (DTM) to help you easily track conversions on web pages, as well as ad performance.
First of all, what is ad conversion tracking?
Let's use Huawei Vmall as an example. Ads for Vmall are served by HUAWEI Ads. After a user clicks such an ad to access Vmall, user actions, such as adding products to the shopping cart and purchasing products, on one or more in-app pages in a given period (30 days in general) will be tracked.
Now, let's take a look at ad conversion.
When a user clicks an ad to access Vmall and purchases a product in Vmall, this is considered as an ad conversion because a user has been converted into a paying user.
Next, let's see how to configure conversion tracking for web pages in DTM.
You can configure conversion tracking for landing pages, across web pages, or across domains and select an appropriate tracking mode for each scenario in DTM. The configuration involves the following steps:
1. Configuration preparations
2. Conversion tracking for landing pages
3. Cross-page conversion tracking for a single domain
4. Cross-domain conversion tracking
First, you need to perform the following operations before configuring conversion tracking:
1. Register a HUAWEI ID.
2. Register a HUAWEI Ads account.
3. Embed the JavaScript code obtained from DTM into the web page to be tracked.
Procedure:
Step 1 Access AppGallery Connect and register a HUAWEI ID.
Step 2 Access HUAWEI Ads and register an account.
You can use your HUAWEI ID to register a HUAWEI Ads account.
Step 3 Embed the JavaScript code obtained from DTM into the web page to be tracked.
1. Add a web app.
Sign in to AppGallery Connect, select My projects, click Add project, enter a project name, and click OK.
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Click Add app. On the page displayed, select Web for Platform, set App name, and click OK.
2. Create a configuration in DTM.
In AppGallery Connect, go to Grow > Dynamic Tag Management.
Click Enable Dynamic Tag Manager. In the dialog box displayed, set Configuration name and URL, and click OK. Embed the generated JavaScript code snippet into all web pages to be promoted. The code needs to be embedded only once and will be valid indefinitely.
Step 4 Use Google Tag Manager (GTM) to embed the DTM-Web tracking code snippet.
During version development, it is unpractical to modify the code snippet and release it to the live network immediately. So, how can the code snippet be embedded into web pages without version release?
As many web pages integrate GTM, you can use it to embed the DTM code. The detailed configuration process is as follows:
1. Sign in to GTM and select the container corresponding to the web page to track.
2. Create a tag.
Go to Tags > New. On the page displayed, set Tag Type to Custom HTML and copy the DTM code snippet to the HTML area. Set Firing Triggers to Page View, enter a tag name, and click Save.
3. Create and release a version.
Click Submit. On the page displayed, select Publish and Create Version, enter a version name, and click Publish.
You have now completed the necessary preparations for configuring conversion tracking for web pages.
To learn more, please visit:
HUAWEI Developers official website
Development Guide
Reddit to join developer discussions
GitHub or Gitee to download the demo and sample code
Stack Overflow to solve integration problems
Original Source
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Earlier in my articles, we learn how to integrate Huawei Ads Kit in our application using Test Slot ID provided to us for testing purpose. Today we will see how to create one and monetize our app.
Let’s make some money
There are two types of developer account we will see at the time we sign up in Huawei Developer Website:
1) Individual Developer Account
2) Enterprise Developer Account
In order to create Ads Slot Id we must need to have an Enterprise Developer Account. For Individual Developer Account, there is no rights to create Ads Slot Id.
Essential Requirement
Create Enterprise Account
a) First we need to sign up in Huawei Developer Website.
b) After creating Huawei Developer Id, we will be provided with two option i.e. Individual or Enterprise Developer Account.
c) Select Enterprise Developer Account.
d) Provide all the necessary information in the form as shown below:
e) We can use either the DUNS number or Business license for identity verification for enterprise developers. It will 1 to 3 business days for verification.
Become a Merchant
We need to be a merchant in order to use HMS Ads Kit. Also after making your account as merchant, it will take 1 or 2 business days for verification.
Steps:
a) Login to Huawei Developer website.
b) Go to console.
c) Under Settings you will find Merchant Service as shown below:
d) Provide our bank details information here as shown below:
e) Provide our tax related information here as shown below:
f) Finally click submit to save the record for verification.
Huawei Ads Publisher Service Agreement
After the preceding steps are complete, use one of the following entries to sign in to Huawei Ads Publisher Service for further operations.
Steps:
Go to HUAWEI Developers > Console, and click Publisher service in App services. If no Publisher service card is displayed upon the first sign-in, click DIY in the upper right corner to add the Publisher service card. Read the HUAWEI Ads Publisher Service Agreement that is then displayed. If you agree, select by checking this box I confirm that I have read and agree to be bound by HUAWEI Ads Publisher Service Agreement. The agreement takes effect immediately. If you have signed the service agreement, you can view the signing record in My account and Download the agreement.
Steps To Create Ads Slot Id
Add an App
In order to create Ads Slot Id, we need to create first an app. This app will help us to connect Huawei Ads.
Steps:
a) Sign In to Huawei Account and select Publisher Service as shown below:
b) After selecting Publisher Service, we need to go to My apps and select Add app as shown below:
c) Select the app name from the drop down which we have already created in AGC. When we select the app from the drop down it will automatically fill up the rest. After that click Submit as shown below:
d) Finally it will look like this:
Add a unit / slot Id
Now we will add a unit or slot Id. Currently, HUAWEI Ads supports the banner, native, rewarded, interstitial, and splash ads. You can add units for the ad formats based on the app running status.
Steps:
a) On HUAWEI Ads Publisher Console, click My Apps, and click Add ad unit in the Operation column of an app as shown below:
b) We have to choose an ads format as shown below:
c) After selecting any ads format, fill in the unit information, including the name and media type, and complete advanced settings as required.
Banner Ads:
Splash Ads:
Reward Ads:
Native Ads:
Interstitial Ads:
eCPM: We can set the minimum eCPM for an ad unit. If the bid of an ad is lower than the minimum eCPM you set, the ad is not displayed. However, a too high minimum eCPM may lower the ad fill rate.
Frequency control: To ensure the experience of users, we can use this setting to control the number of ad impressions. The time unit ofFrequency controlcan be minute, hour, or day. If we select minute, the time cannot exceed 60 minutes. If we select hour, the time cannot exceed 24 hours. If we select day, the time cannot exceed 30 days.
For example, you setFrequency controltoUp to 1 impression for every user per 1 hour. In this way, when a user uses our app, the user can view up to one ad in the ad unit within one hour after the ad is displayed.
d) Click Save
e) Finally we will get the Ads Slot ID as show below:
How to use it?
Follow these articles to know how to use these Ads Slot IDs:
1) Reward Ads: https://forums.developer.huawei.com/forumPortal/en/topicview?tid=0201221846399980002&fid=0101187876626530001
2) Banner Ads:https://forums.developer.huawei.com/forumPortal/en/topicview?tid=0201230166492630050&fid=0101187876626530001
3) Splash Ads:https://forums.developer.huawei.com/forumPortal/en/topicview?tid=0201224203738280005&fid=0101187876626530001
4) Native Ads:https://forums.developer.huawei.com/forumPortal/en/topicview?tid=0201246549267010138&fid=0101187876626530001
5) Interstitial Ads:https://forums.developer.huawei.com/forumPortal/en/topicview?tid=0201246769882920150&fid=0101187876626530001
Introduction
App Linking or deep linking is a technology which enable businesses to provide ease of access for their potential services.
Deep links are links which re-direct users directly to a specific app or application feature instead of a website or store.
They are used to re-direct users straight to in-app locations, saving the users time and energy.
Deep linking does this by specifying a custom URL scheme (iOS Universal Links) or an intent URL (on Android devices) that opens your app if it’s already installed. Deep links can also be set to direct users to specific events or pages.
Huawei App Linking leverage developers/users to create cross platform links which can work as defined and can be distributed via multiple channels to users.
When the user taps the link, it will be re-directed to the specified in-app content.
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Huawei App Linking has multiple functions:
1. Support for deferred deep links
2. Link display in card form
3. Data statistics
Huawei App Linking supports the link creation in multiple ways:
1. Creating a link in AppGallery Connect
2. Creating a link by calling APIs on the client
3. Manually constructing a link
Use Case
There could be multiple use cases for this capability, however I will throw some light on a use case which is most commonly adapted by the applications with complex UX and high transmission between different in-app pages.
In this scenario one application shares the link between counter applications to re-direct to in-app content of a third application.
We will have an application which shares the app link at one end to another (It can be a simple chat platform capability). At the receiver end, user can click on the link and directly navigate to the specific in-app content.
Working
Following are the steps to develop this scenario
1. Development of news application which will be deployed locally.
2. Development of share application which will be deployed locally.
3. Integration of Huawei App Linking Api’s to receive the link and re-direct to the in-app content of news app.
4. Enabling the App linking service in AppGallery Connect.
5. Creating deep link through AppGallery Connect.
Development Overview
1. Must have a Huawei Developer Account
2. Must have Android Studio 3.0 or later
3. Must have a Huawei phone with HMS Core 4.0.2.300 or later
4. EMUI 3.0 or later
Software Requirements
1. Java SDK 1.7 or later
2. Android 5.0 or later
Preparation
1. Create an app or project in Android Studio.
2. Create an app and project in the Huawei AppGallery Connect.
3. Provide the SHA Key and App Package name of the project for which you want the App Linking to be done (Example: News application)
4. Download the agconnect-services.json file and paste to the app folder of your android studio.
Integration
Add below to build.gradle (project)file, under buildscript/repositories and allprojects/repositories.
Code:
Maven {url 'http://developer.huawei.com/repo/'}
Add below to build.gradle (app) file, under dependencies to use the App Linking SDK.
Code:
dependencies{
// Import the SDK.
implementation 'com.huawei.agconnect:agconnect-applinking:1.4.1.300'
}
News Application
News application is developed with multiple content and complex UX to show the capability of the Huawei App Linking.
I will highlight some of the important code blocks for this application.
Main Activity
This activity is the entry point for the application which will have the navigation tab to handle the multiple news categories.
Also, it receives the App Link, read it and re-direct it to the corresponding content.
Creating a link in AppGallery Connect to directly open the Science tab for the News Application through a link
1. Login to AppGallery Connect.
2. Choose My Projects > NewsWorld(App Linking).
3. Choose > Growing > App Linking>Enable now
More details, you can visit https://forums.developer.huawei.com/forumPortal/en/topic/0204412564790410224
For details, please refer to. ：HUAWEI Ads Media Access Guide.
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1. Registering a Developer Account and Performing Identity Verification
For details, please refer to Account Registration and Authentication.
2. Enabling the Merchant Service
For details, please refer to Merchant Service.
3.Signing the HUAWEI Ads Publisher Service Agreement
a. On the HUAWEI Ads Publisher page, click Start now. Read the HUAWEI Ads Publisher Service Agreement that is then displayed. If you agree, select By checking this box I confirm that I have read and agree to be bound by HUAWEI Ads Publisher Service Agreement. The agreement takes effect immediately.
b. You can also click the Monetize service card on the console to quickly access the HUAWEI Ads Publisher Console.
4. Applying for Media
a. On the HUAWEI Ads Publisher Console, go to App management > Add app, select the app to place ads, set mandatory parameters, and submit it for review.
b. An app can be added only after it is released in HUAWEI AppGallery. You can only apply for media for an app released in HUAWEI AppGallery.
c. Huawei will review the application in one to two working days (there may be a delay during weekends and holidays).
d. You can set Advertiser industry restrictions and App promotion restrictions for the app.
5. Creating an Ad Unit
a. You can create an ad unit only after the application is approved. Go to Ad unit management > Add ad unit.
b. Select the target app, set the ad format, style, and size of the ad unit, specify Ad unit name, and submit the settings for them to take effect.
c. Set Ad unit name to the app name + scenario + style format (for example, Huawei Video in-feed large image).
d. To fulfill operations requirements, you can:
1）Set the ad format, style, and size for an ad unit by selecting a value. You cannot customize these attributes.
2）Change the name of an ad unit.
3）Add the ad styles and sizes of an ad unit.
4）Delete the ad styles and sizes of an ad unit. However, at least one style and one size must be retained.
5）Enable or disable an ad unit.
An ad unit and its associated app cannot be deleted.
6. Integrating the HUAWEI Ads SDK
Integrate the HUAWEI Ads SDK into your app based on the HUAWEI Ads SDK Development Guide.
7. Testing Ad Delivery
a. Test ad delivery before commercial release, including the loading and display of ads.
Attention: Confirm the requirements on the user privacy statement. Release the privacy statement in the name of your app, and the statement should contain the requirements for using third-party advertising services. It is prohibited to release the privacy statement in the name of Huawei or HUAWEI Ads.
b. Send the APK package that has passed the self-test as well as the app and ad unit information to Huawei customer service personnel for acceptance.
8. Releasing Your App
After your app is accepted, Huawei will inform you that you can release it. It will be then possible to release your app with the HUAWEI Ads SDK integrated with HUAWEI AppGallery.
You can view reports on the HUAWEI Ads Publisher Console to obtain commercial ad delivery data.
For details about Huawei developers and HMS, visit the website.
HUAWEI Developer Forum | HUAWEI Developer
forums.developer.huawei.com
Interesting.
Conversion tracking can help you evaluate how effective your advertisements are, by analyzing whether user ad taps are converted into actions (such as browsing, registration, and purchase) that have tangible value to your business. It can also help you compare different channels and ad types, ensuring that you optimize ad placement, and improve the corresponding Return on Investment (ROI).
Here demonstrates how can we combine Dynamic Tag Manager (DTM) with HUAWEI Ads to provide next-level conversion tracking for ad landing pages.
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1. Creating a Conversion on HUAWEI Ads
Sign in to HUAWEI Ads, select Toolbox > Lead tracking, and click Add to create a conversion. Landing URL, Conversion goal, and DTM Conversion Name are all mandatory fields on the page that is displayed.
Notes:
l Landing URL: Enter the landing page URL to be tracked, which must be the same as that for your promotional task.
l Conversion goal: Select only one of the following conversion goals: Conversion and lifecycle, Form, Consulting, Other leads, Landing page performance, Game, Finance, and Social interaction.
l DTM Conversion Name: Enter a name related to the conversion tracking.
After entering the relevant information, click Submit to generate a conversion ID (saved for future use). Then click Using the Huawei Trace Code Manager to go to the DTM portal.
2. Configuring Tracking Tags Through DTM
If this is your first time using DTM, you can complete all necessary preparations by following the instructions in the Development Guide. After doing so, you'll be able to configure the tracking tags via DTM.
Click Create configuration, set the Configuration name and URL, and click OK. The JavaScript code will be generated. Copy the code and embed it to all web pages to be promoted (embedding is one-off and remains valid).
* Screenshots are from the test app.
Before managing related configurations, make sure that you know how to use DTM. Here is an example to help familiarize you with the operations. Let's assume that you want to track the number of user taps on the shopping cart button. You'll need to configure the conversion tracking for HUAWEI Ads into DTM. The trigger condition for the tracking is that the user taps the shopping cart button to go to the payment page. In this case, the following configurations should be implemented:
l Trigger condition: The user taps the shopping cart button, which triggers the tag to send the conversion tracking information.
l Tag: Use the built-in HUAWEI Ads conversion tracking tag and enter the conversion ID. When the trigger condition is met, the tag will be triggered to send the conversion information to HUAWEI Ads.
The detailed operations are as follows:
(1) Managing variables
l Click Variable > Configure preset variable on the DTM portal. Then select Page element > Element Text. For more information, please refer to Variable Management.
(2) Managing conditions
Click Condition > Create on the DTM portal. In the dialog box displayed, set Type to All elements, Trigger to Some clicks, Variable to Element Text, Operator to Equals, and Value to shopping cart. For more information, please refer to Condition Management.
(3) Managing tags
Configure the destination to which data is sent, after configuring the conditions for sending data. You can set HUAWEI Ads as the destination.
Click Tag > Create on the DTM portal. In the dialog box displayed, set Extension to HUAWEI Ads, Tracking ID to the above-created conversion ID, and Trigger condition to Clickshoppingcart, so that you can track the number of shopping cart button taps. For more information, please refer to Tag Management.
Conversion tracking is ready to go as soon as you have released a new configuration version. When a user taps the shopping cart button, an event will be reported to HUAWEI Ads, on which you can view the conversion data.
The evaluation of the ad conversion effects includes but is not limited to checking whether users place orders or make purchases. All expected high-value user behaviors, such as account registrations and message consulting, can be regarded as preparations for conversion. You can also add trigger conditions when configuring tags on DTM to suit your needs.
In addition, if the data provided by HUAWEI Ads does not end up helping you optimize your ad placement, after an extended period of time with an ad, you can choose to add required conditions directly via the tag management page on the DTM portal to ensure that you have a steady stream of new conversion data. This method provides for unmatched flexibility, and spares you from the need to repeatedly add event tracking. With the ability to add tracking events and related parameters via visual event tracking, you'll enjoy access to a true wealth of data.
The above is a brief overview for how DTM can help you track conversion data for landing pages. The service endows your app with powerful ad conversion tracking function, without even requiring the use of hardcoded packages.
To learn more about DTM, please visit:
l HUAWEI Developers
l Development Documentation
l Reddit to join the developer discussion
l GitHub to download the demo and sample code
l Stack Overflow to resolve integration-related issues
Have you ever encountered the following problems when serving ads:
You allocate a large ad budget but you don't know how well your ads are performing and whether you're getting the most out of your ad spend.
You don't know what valuable actions users take when they view your ads.
You don't know whether ad serving policies such as the ad serving channel and ad type need to be adjusted.
To resolve the aforementioned problems, you'll need to track your ad conversion.
What is ad conversion tracking?
Conversion tracking is a critical part of serving ads. It is a process of reporting important conversion information (such as OAID, timestamp, conversion action, and action parameters) that advertisers care about to the ads analytics platform in order to generate reports. These reports help you quantify the performance of your ads and track the quantity and quality of users acquired by different platforms and ad types, and their corresponding conversion effects, thus helping you find ways to improve how you serve ads.
For example, when using HUAWEI Ads to serve ads, you can use HUAWEI Dynamic Tag Manager (DTM) to set conversion tracking to track ad conversion channels and analyze conversion effects with ease.
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DTM is a tag manager system (TMS) that allows you to dynamically update tracking tags on a web-based UI to track specific events and report data to analytics platforms and ad attribution platforms. Visual event tracking in DTM is now the tool of choice for HUAWEI Ads web advertisers to track conversions on web pages.
Once you have integrated the DTM JavaScript code snippet or SDK into your app, simply configure a tracking code snippet for your web pages to collect conversion information. DTM has the following advantages when used for conversion tracking:
Fast setup: Getting DTM up and running is quick and easy: simply configure rules and add visual events to be tracked on the DTM web portal to quickly obtain data. This greatly shortens the configuration time compared with the traditional method of configuring tracking code for web pages.
High flexibility: If you need to adjust the ad serving policy or data to be collected after serving ads, all you need to do is to add related conditions on the tag management page on the DTM portal, which is more flexible and convenient because you don't need to repeat complex tracking code configuration or release an app update.
Multi-platform tracking: DTM supports conversion tracking for apps across different platforms, such as the Android and web platforms.
To configure HUAWEI Ads conversion tracking using DTM, perform the following operations. (Conversion tracking for web pages is used as an example.)
Obtain the tracking code snippet on the DTM portal and embed the code snippet into the pages to be promoted.
1. Create a conversion in HUAWEI Ads.
2. Configure conversion events in DTM and send them to HUAWEI Ads.
3. The procedure is as follows:
(You can click here to view the detailed procedure. Note that if the registration place of your ad account is in China, you need to submit a ticket online to apply to be added to the trustlist before using conversion tracking.)
A. Sign in to AppGallery Connect, obtain the tracking code snippet on the DTM portal, and embed the code snippet into the pages to be promoted.
a. In AppGallery Connect, click My projects and then Add project, enter a project name, and click OK. Then, click Add app, set Platform to Web and enter an app name, and click OK.
b. Go to Grow > Dynamic Tag Manager, click Enable Dynamic Tag Manager, enter a configuration name and URL to be promoted, and click OK. On the Install web page tracking tag page displayed, copy the code snippet and embed it into all pages to be promoted (including those on mobile phones). The code snippet needs to be embedded only once and will be valid permanently.
B. Create a conversion in HUAWEI Ads.
a. Sign in to HUAWEI Ads, go to Tools > Delivery assistance > Conversion tracking, click New conversion, select Lead tracking and then DTM, and click Continue. Set conversion information, such as Conversion actions, Conversion name, and Click attribution window.
b. Click Next. A conversion is created and its ID is generated. Record the conversion ID because it will be used for tag configuration in DTM later.
c. Configure conversion events in DTM and send them to HUAWEI Ads.
Sign in to AppGallery Connect, go to Grow > Dynamic Tag Manager, and create variables, conditions, and tags to generate a configuration or quickly complete configuration by adding visual events.
After completing configuration, you can release a configuration version for conversion tracking. Then, you can view related conversion events and data in a report in HUAWEI Ads.
In summary, DTM makes ad conversion tracking more efficient. In addition, DTM can be used for anti-fraud analysis and operations efficiency improvement. If you have any questions or would like to know more about the service, feel free to leave a message below.
To learn more about DTM, please visit:
>> DTM official website
>> DTM development guide
>> DTM codelab
If you have any questions, please submit a ticket online.
Does it support only web or both Android and Ios?
Basavaraj.navi said:
Does it support only web or both Android and Ios?
Click to expand...
Click to collapse
Hi, DTM SDK supports Android, IOS and web