81 Different Ways to Promote Your Mobile App / Game - Android Q&A, Help & Troubleshooting

We just published an app, and look around and find this.
It is 82, not 81.
You’ve spent weeks/months – designing and developing your app. It takes a lot of time to get it just the way you want it, but when you launch on the App Store, you barely get any downloads/installs for it. What happened?
Consider that making an application takes a lot of time, but that’s only half of it. How you promote your app, will take you just as long (If you’re doing it right).
Tapgage has kept a close eye on the Mobile App Industry for the past year, we’ve seen great new ways to help developers promote and monetize applications. Below are over 80 different ways, tips and tricks you can use to promote your new and old apps.
1) Have a catchy Title that stands out from the rest. (Blog post)
2) Create an attractive (Sexy) icon that stands out from the rest. (Article 1) (Article 2)
3) Use relevant keyword to describe your app on the App Store. (ASO Tool)
4) App Size – Reducing the app size allows users on 3G to download with ease. (>50mb)
5) Reviews – Encourage users to review your app, as higher rating attracts users.
6) Free Apps – Attract more users compared to paid apps.
7) Promo Codes – If you have a paid app give away promo codes so users can try it out and tell their friends.
8) Submit your application to various app directories such as Appolocious.
9) Promote your app with a Facebook Page.
10) Promote your app with a Twitter Profile.
11) Create a Youtube Video of your App.
12) App Review Website – Submit your app to review websites such as Crazy Mikes Apps and AppAdvice.com.
13) Press Release – Use press release services like PRMac.com.
14) Have someone popular endorse your app.
15) Participate in Forums – Some forums you can check out are iPhonedevSDK and Toucharcade.
16) Advertise on Social Media using MyLikes.
17) Use mobile advertising networks to drive installs.
18) Have an App Agency help you out such as Appency, Appular, App-Promo, etc.
19) Use Cross-Promotion tactics with Networks.
20) Feature your app on services like app of the day. Use services like FAAD, W3I, AppAllstar.
21) Advertise on relevant blogs use iSocket.com.
22) Promote on your Twitter and Facebook links.
23) Distribute Flyers / Stickers / Promotional Material at relevant events.
24) Demo your app at relevant events.
25) Use Affiliate Networks to help you drive more installs like Mobpartner.
26) Social Gaming Network such as Mobage and Scoreloop.
27) Allow users to Share your App Via Facebook within the App.
28) Allow users to Share your App Via Twitter within the App.
29) Invest in a great user interface.
30) Use a description that attracts users to install the app.
31) Use screen shots that attracts users to install the app.
32) Promote your app via your email, forum and any other profile signature.
34) Ask your friends to share on Facebook and Twitter about your app.
35) Advertise on relevant forums.
36) Participate in Q&A websites such as Quora, Linkedin Answers, Yahoo Answers.
37) Advertise in Magazine such as iPhone Life Magazine.
38) Advertise on Facebook by targeting similar apps that users liked on Facebook.
39) Collaborate with prominent Developers.
40) Use reward networks to keep the user engaged and share like Kiip.me
41) Have a contest. Give-away free prizes that people WANT!
42) Use Facebook Connect and leverage Facebook’s user base.
43) Internal cross promotion – leverage from other apps you own.
44) Join Indie retweet group that helps Indie developers promote via Twitter. (Heres one group)
45) Reach out to tech writers and pitch them about your app. (Tell your Story)
46) The Weekend is the best time to launch your App.
47) Have a Launch party for your App Business.
48) Go out to conferences to demo your app.
49) Contact developers directly and setup deals with them in promoting your app.
50) Have a website for your app – A good example is GetsetGames.com
51) Use incentivized networks to drive installs to your apps like Tapjoy.
52) Build an engaging app that goes viral itself. (Easier said then done)
53) Submit to Various App Stores such as GetJar, Amazon App Store.
54) Paid Search Marketing – target keywords that are relevant to your app.
55) Price Strategy – If you have a paid app have a sale or give it away for free for a certain period of time.
56) If you have a paid app create a lite version for people to try out.
57) Email marketing – If you have a database of emails that you collected inform them about your new app.
58) Allow users to pay for your paid app using virtual currency using services like Free My Apps (Fiksu)
59) Guest blog post on relevant blogs.
60) Comment on relevant blog posts. (Like this one! - If you have more to add to the list add in the comments below)
61) Do Radio and podcast Interviews.
62) Incentivize your user to share your application.
63) Sponsor events & conferences.
64) Promote your app on your business card.
65) Advertising on relevant twitter profile using services like sponsored tweets, Ad.ly.
66) Participate in panelist discussions at a conferences.
67) Make an App Trailer.
68) Build an app that actually solves a problem.
69) Be creative don’t build an app that already exists.
70) Advertise on relevant websites.
71) Use mobile app distribution networks that focus on app distribution such as AppTap, Appstores.
72) Create a slide share presentation demonstrating the features of your app.
73) Featured app on the App Store by being unique and talking actively with Apple.
74) Integrate Analytics so you can determine how you can improve your app and user acquisition. (Flurry)(Google)
75) Article marketing promote your apps by writing Articles and submitting them to article directories.
76) Promote your app by advertising it on a T-Shirt / Hoody / Apparel. (Entripy)
77) Integrate app checkin – You can use services like Heyzap.
78) Promote your apps on social sharing websites like Reddit, Digg…
79) Network with relevant people in your app industry that can help you promote your app.
80) If you are paying to drive installs use a burst campaign that will help improve App Store ranking.
81) Use Reward Apps to Drive Installs like App Trailers and Juno Wallet.
82) Being lucky… We’re not often the superstitious type but go buy a GOOD LUCK CHARM.. Or partake in a RAIN DANCE… sometimes it’s just dumb luck.
We are now promoting our new game - Diamond Dash 7x7, and it is good.
What ever your apps look like , you need as many people as possible to know your apps.
GOOD LUCK TO YOU ON YOUR APP VENTURES!
:laugh:

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Nice
Nice tips - I'll be make use of those suggestions with my upcoming game "Mammoth Gravity Battles" when it is finished. Best of luck with your game.
Ian

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Nice post! Thanks a lot!

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Nice post
Nice post

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Thank you for such a detailed post!

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Nice tips..

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Thanks! This post is very helpful.

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Mini guide in Mobile promotion
As true supporter of mobile marketing:angel: I really want to share with my top hints of mobile promotion. Here we go:
Step 1: Familiarize audience with your Application.
One of my recommendations is to test the application providing it users before official publishing. Testing will help to deal with such moments:
[*]Introduce the product to audience.
[*]Form loyalty.
[*]Get information about bugs and missing features of the application.
Step 2: Ensure the online presence
It can be publics about gaming applications in social networks, as well as you can create a separate site dedicated to the program and a description of its capabilities.
Step 3: Provide visibility for your app in Store
General for the App Store and Google Play factors are: installs (both the total number of installations and period surges), the number of launches, the number of user reviews and rate
Also excellent way to promote it is publishing the application in alternative stores.
Step 4: Tell more about your application
Provide the App release to specialized publications.
Step 5: publish reviews on thematic sites.
You can write a review yourself or pay for journalist publications
Step 6: Use incent traffic
As noted above, the position of the application in Google and Apple stores is affected by the number and dynamics of the installs. With the help of specialized services you can get the download of the program, which in theory should improve its position in the stores.
Step 7: Ask users to rate the app
You remember that estimates affect the position of applications in stores. Therefore, build in the interface programs suggestions to evaluate and comment on the product
Step 8: Advertise your app
Use the contextual advertising systems of Google, advertise the application in social networks, show banners to visitors in thematic advertisement areas.
Be Star with your Application and bring use to people

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Yes, it is really helpful. Thank you!