V Recorder, a screen recording app, continues to experience a surge in daily downloads even after the partnership marketing campaign with AppGallery has successfully concluded. Through extensive ad promotion on AppGallery, the campaign sought to drive app awareness and app user growth. Experiencing a daily download increase of sixty times in the Middle East and Africa (MEA) and seventeen times in Latin America (LATAM) during the campaign, V Recorder’s figures continued to rise. Compared to pre-campaign, the MEA region maintained a growth of sixty times in daily downloads, with the LATAM region boasting of figures of 635%.
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A Partnership that Yielded Unbelievable Results
AppGallery is constantly working towards becoming the top destination for quality and popular apps from all markets. As part of this vision, Huawei is committed to not only providing the best app download experience for consumers but also to the growth of developers. AppGallery is always seeking out developers for collaborative marketing campaigns where each side share marketing resources to drive brand awareness among their respective userbase. With these reciprocal partnerships, Huawei provides key operational resources that can benefit brand partners and their apps, which in turn improves the experience of AppGallery for end-users.
In addition to participating in this marketing campaign, V Recorder has also integrated two Huawei Mobile Services (HMS) Core kits, including In-App Purchase Kit as well as Ads Kit. With the HMS toolkits’ implementation, V Recorder’s app experience was enhanced exponentially for AppGallery users. Additionally, the integration to the HMS ecosystem grants V Recorder access to the comprehensive operational support that Huawei provides for its registered developers.
“Despite its short run, the partnership with AppGallery exceeded all imaginable targets. The success of this campaign is a testimonial to the effectiveness of Huawei and AppGallery’s marketing efforts,” said WU Yi at Shanghai Aiqi Info. “We are definitely looking forward to future opportunities with Huawei. This collaboration with AppGallery has really inspired us and we will definitely pour more resources into our next project with Huawei to reap even greater rewards.”
AppGallery pulled all the stops for V Recorder’s promotion on AppGallery. The screen recording app was featured heavily in high traffic locations, including AppGallery’s splash screen as well as on the recommended list. These prominent spaces, which have high visibility, effectively reach out to AppGallery’s 460 million active users. Throughout the campaign period, the app also rotated between various prime ad spaces to maintain awareness among Huawei users.
AppGallery – An open, innovative app distribution platform that is accessible to all
As the top three app marketplace globally, Huawei is fully committed to its developers and their businesses. The success of an app marketplace hinges on the quality of the apps it has onboarded. Thus, Huawei has been providing support and resources to help developers succeed including one-stop operational support for developers worldwide covering the entire development cycle, to incentivise innovation and promote ecosystem prosperity.
With over 184 billion app distribution in H1 2020 alone, AppGallery is continuously working to bring together quality global and local applications by actively reaching out to developers and inviting them onboard. Since its launch, AppGallery has assembled a remarkable catalogue of apps across 18 categories including entertainment, social media, news, and more.
For more information about V Recorder,please visit the AppGallery at
https://appgallery.cloud.huawei.com...le=zh_CN&source=appshare&subsource=C101072825
For more information, please visit the Huawei Developer website at https://developer.huawei.com/consumer/en/ or the Huawei Developer Forum at https://forums.developer.huawei.com/forumPortal/en/home
Related
AppGallery users can now become part of one of the world’s most popular dating platforms.
Badoo, a truly global dating platform with almost 500 million daters across 190 countries and 51 languages, is now available on AppGallery. Based on truthfulness, the app asks users to pledge complete honesty to give them a better chance of finding a real connection with other users and finding that perfect match. The app enables people to chat, video call, meet, and date other users, and is just one of the latest examples of the quality and popular apps that AppGallery aggregates for its 600 million users.
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Badoo is available as a Quick App, an innovative feature unique to AppGallery which enables installation-free apps that provide experiences very close to the native versions. Badoo’s Head of Communications Tristan Pineiro said Quick Apps not only take up much less space on people’s phones and therefore enable improved app performance under heavy loads, they also enable a better user experience.
“In the modern day, daters want a quick and convenient dating platform that can cater for their busy lifestyles, and having Badoo available as a Quick App allows daters to enjoy easy access across different devices and platforms,” Pineiro said.
Furthermore, Badoo integrates Huawei Mobile Service’s Chip-Device-Cloud capabilities to enable optimised in-app functionality and help deliver the smoothest possible dating experience for AppGallery users. For example, Huawei Mobile Service’s geolocation intelligently combines GPS, Wi-Fi, and base stations to give precise user locations and enable daters to meet people around them.
Meanwhile, Huawei’s Push Kit works in tandem with the Quick Apps function, enabling developers to check if push tokens on users’ devices have expired when the app is brought to the foreground. The Push Kit also enables developers to control how and when notifications are sent to users and ensure the correct information is shown when they tap the notification, meaning users have continued access to the latest updates and promotions.
“These days, there are many different online dating platforms, and people want a service that offers a smooth and efficient user experience, as well as being able to date honestly. Listing with AppGallery and integrating with Huawei Mobile Service’s innovative kit means that Badoo can offer both these things, which ultimately helps us reach more users and achieve higher engagement rates,” Pineiro said.
Huawei constantly works on collaborations with the world’s top app developers to create quality apps, and Badoo is one of the latest among 60,000 apps that have utilized Huawei’s advanced technologies and on-device capabilities to deliver superior services and enhanced user experiences.
All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. As one of the top three app marketplaces globally, AppGallery connects 420 million monthly active users throughout more than 170 countries and regions to Huawei’s smart and innovative ecosystem.
AppGallery provides users with more choice and better app discovery options, with thousands of apps across 18 categories including news, social media, entertainment, and more.
To download Badoo, visit AppGallery now. For more information, please visit https://consumer.huawei.com/en/mobileservices/appgallery/
Thanks for info!
Thanks for the update.
Entersekt's Collaboration Unlocks Financial Apps Opportunities for Developers&Users
Entersekt fast-tracks its software update to integrate Huawei Mobile Serviceopen Chip-Device-Cloud capabilities
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A global fintech company that leads the industry in digital security and payments enablement technology says their recent integration with Huawei Mobile Service (HMS) has enabled them to continue meeting their customers’ strong demand for user-friendly, highly secure digital banking services and will help unlock new commercial opportunities.
Entersekt is a South African-based company that pioneered phone-as-a-token, out-of-band push authentication and pride themselves on innovating in digital security, payments, and user experience in the financial sector. It works with some of the biggest names in banking and payments, including some of the largest global payments networks like Swisscard, and core banking providers like Capitec Bank, Absa and Nedbank, and offer a range of solutions spanning user authentication, digital identity, contactless, and remote customer registration.
The company fast-tracked work on its mobile software development kit (SDK) and integrated HMS’s fully open Chip-Device-Cloud capabilities, including Huawei’s Push Kit. This facilitates push messaging, enabling banking apps using Entersekt’s technology to better engage Huawei device users and giving consumers a more targeted and tailored banking service.
Entersekt chief commercial officer Dewald Nolte said the company’s collaboration with Huawei also ensures consumers upgrading to new Huawei devices will continue to be protected from fraud, giving them added confidence to bank securely.
“As more and more people choose to manage their personal finances on mobile devices, consumers expect to be able transact digitally without fear or compromise, and this partnership helps give Huawei device users peace of mind when managing their finances with applications that employ our technology,” Nolte said.
The fintech provider holds an 80 percent share of the South African digital banking authentication market and counts some major overseas banks as customers, with millions of consumers worldwide relying on the company’s software when conducting their personal banking. With the updated SDK now ready for release to app developers across the globe, Nolte regards the integration with HMS as another opportunity for the Entersekt and institutional customers listing on AppGallery.
“Not only does our latest collaboration with Huawei mean we’re better placed to meet consumer needs, it also opens up new markets and ensures that the growing number of Huawei device users can benefit from this technology, both in South Africa and abroad,” said Nolte.
Nolte also said the collaboration was made easier thanks to Huawei’s commitment to providing developers with full-cycle operational support.
“Our engineers report that the integration effort ran very smoothly, with proactive support and collaboration from Huawei,” said Nolte.
Huawei provides, worldwide, and round-the-clock operation support throughout the entire development cycle to incentivise innovation, ensure ecosystem prosperity, and help developers succeed in business.
Entersekt’s latest update is just one example of the thousands of Huawei’s collaborations with the world’s top developers to create quality apps, with Huawei’s fully open Chip-Device-Cloud capabilities helping accelerate app experience innovation. To date, over 60,000 apps have integrated Huawei’s unique hardware and software capabilities to create an enhanced user experience.
All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. As one of the top three app marketplaces globally, AppGallery is available in more than 170 countries and regions, and connects over 650 million users to Huawei’s smart and innovative ecosystem.
Not only does AppGallery ensure user privacy and security, it also provides unique functional experiences and better app discovery options. It aggregates quality popular applications from around the world, with thousands of apps across 18 categories including news, social media, entertainment, and more.
For more information, please visit https://forums.developer.huawei.com/forumPortal/en/home?fid=0101246461018590361.
For more Huawei and AppGallery collaborations, welcome to our DevHub @ HUAWEI Developer Forum
Very nice, thank you
What promotion resources are available in AppGallery for developers in China and how you can access those resources
AppGallery provides developers with rich support of resources, including app market resources, mobile resources, local marketing resources, joint operations, and revenue sharing. Among them, the available resources in the Huawei app market include splash screen, banner, featured page, gifts, campaigns, albums, and recommendation cards. Huawei’s mobile resources outside the AppGallery include wallpapers, Huawei video, browser ads, and pre-installs of your app in new phones. Also, Huawei search provides multiple traffic portals to increase the exposure of the application.
HUAWEI AppGallery paid promotion for developers
Ranked high in the apps available, distributed games, and user quality, HUAWEI AppGallery provides a convenient and quality platform for various app developers and is committed to building a fair, targeted, and efficient release channel to increase app exposure and download rate. Huawei Ads is the main entry to attract massive traffic, which will provide abundant ad resources, such as a splash screen, a news feed, top banner, pre-roll ads, banner, and Huawei video. Huawei Ads can accurately determine the targeting of ad placement based on multiple data to provide correct ads for users. Huawei ads obtain the seeds and optimize the user model, then deliver ads to lookalike users.
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Promotion resources on AppGallery in the Chinese mainland
From our experience, after the developer’s applications have been released on AppGallery in China and are based on HMS, they usually have a need for resources to promote. To help App developers who are entering China for the first time, Huawei has rich promotion resources to provide, including top banner, push messages, new releases, Global apps, and Content Window. With all the resources, we can guarantee you a big boost in user acquisition and monetization.
Joint operations with Huawei to distributing your applications
HUAWEI AppGallery cooperates with developers to operate apps and distribute them worldwide. It provides convenient development services and quality operations resources and carries out various marketing activities to drive use and transaction volume growth. If developers participate in Huawei’s joint operation and have further cooperation with Huawei, their apps will appear in these activities. Joint operation and joint marketing can help games to obtain user growth quickly. An important point is that Huawei provides a higher percentage of the share of the joint operation. Compared with 70% for Google Play developers, the share for Huawei AppGallery developers is 85% for the first two years.
Gift cooperation for developers to promote in China
The Gift Management module is open to all enterprise developers and supports the configuration of global gift packages. After a gift package is created and approved, it is displayed on the app details page of the Huawei AppGallery client. Additional exposure positions will be offered to gift packages that meet specified requirements.
Other promotion resources
Huawei provides one-stop application distribution services for developers. In addition to the preceding promotion resources, Huawei also provides multiple resources to help developers attract new users and generate revenue. For example, developers can create operation activities by themselves after released in China, which is configured with different resource slots based on the benefits and purpose. After the activities are approved, they can be officially launched on the Huawei AppGallery (including children center, education center, and game center). In addition, the Huawei AppGallery community is an important resource developed by Huawei. Developers can publish content, initiate community activities, and answer user questions in the community to gain greater influence and exposure. Besides, the content recommendation is a new column of Huawei AppGallery, which can help developers present valuable developer/app stories and bring their application closer to consumers.
Huawei have diverse promotional resources to help developer enter the Chinese market, and for more information about how to grow with AppGallery in China, please contact us by email: [email protected]
What about rest of the world, can they use same or different tools ?
Video Show, an image and video editing app, has concluded its marketing partnership with AppGallery on a high note. The campaign saw daily downloads increase five-fold and seven-fold in the Middle East and Africa (MEA) and Latin America (LATAM) regions respectively. With the objective of driving app user growth alongside app awareness, the campaign ran for two weeks in the LATAM region and five weeks in the MEA region.
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The Marketing Campaign That Keeps Bearing Fruits
AppGallery is actively working towards becoming the app marketplace of choice for mobile users. To achieve that goal, the team reaches out to developers to engage in marketing campaigns where different parties share marketing resources to elevate the awareness of each other to their respective audiences. This partnership program allows Huawei to provide the support developers need which, in turn, helps AppGallery to provide the best app experience for the consumers.
During this campaign, Video Show integrated two Huawei Mobile Services (HMS) Core Kits, including In-App Purchase Kit as well as Ads kit. The implementation of HMS toolkits within the app allows Video Show to provide an enhanced and smoother app experience for AppGallery users. At the same time, by integrating with HMS Ecosystem, Video Show developers benefit from the operational support that Huawei provides to registered developers.
From AppGallery’s perspective, Video Show was advertised prominently in high traffic spaces, including the top banner as well as the recommended list, which guarantees visibility among AppGallery’s 460 million active users. The high promotional effort was maintained consistently throughout the campaign, with Video Show being featured prominently in different locations to capture the attention of AppGallery users.
“This partnership with AppGallery is nothing short of a windfall for us. We are thrilled with the results of the campaign and are already exploring more ways that we can work with Huawei,” said WU Yi at Shanghai Aiqi Info. “The integration with HMS kits is not only helpful in terms of the development process of the app, it opens up even more resources provided by Huawei. We are really g rateful for the consistently high-quality support that AppGallery and Huawei has provided.”
Due to AppGallery’s marketing support, Video Show’s daily downloads increased five-fold in MEA and seven-fold in LATAM. The growth in daily downloads continued even after the campaign ended, demonstrating the potential impact of AppGallery marketing. In addition, the post-campaign daily downloads, as compared to before, saw a 1.6-time jump in MEA and a 6-time jump in LATAM.
AppGallery – Committed to Helping Developers Succeed
AppGallery is constantly working to remain the open, innovative app distribution platform that is accessible to all consumers. AppGallery understands that it must be committed to both consumers and developers in order to attain this goal. Thus, Huawei has been providing support and resources to help developers succeed including one-stop operational support for developers worldwide covering the entire development cycle, to incentivise innovation and promote ecosystem prosperity.
As the top three app marketplace globally, AppGallery will continue to bring together quality global and local applications. To date, it has aggregated a remarkable catalogue of quality popular applications from around the world, with apps across 18 categories including entertainment, social media, news, and more.
For more information about VideoShow, please visit the AppGallery at https://appgallery.cloud.huawei.com...le=zh_CN&source=appshare&subsource=C101443025
For more information, please visit the Huawei Developer website at https://developer.huawei.com/consumer/en/ or the Huawei Developer Forum at https://forums.developer.huawei.com/forumPortal/en/hom
On December 22, Huawei Developer Day was held in Singapore. As the last regional developer activity in 2020, the activity consists of HMS product workshop and offline lab visit. Focusing on AI and Positioning, the activity centered on the ML Kit and Location Kit of HMS Core, and communicated with developers about the monetization themes Ads and IAP. Nearly 40 groups of guests participated in the event. All the guests indicated in the questionnaire that the activity theme had achieved the expected effect and were willing to participate in the follow-up activities and integrated shelves.
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For the first part, Jimmy Kang from HUAWEI briefly described the overall HMS ecosystem and the current development of the AppGallery. The HMS ecosystem aims to build an All-scenario intelligent ecosystem driven by mutually-reinforcing software and hardware by connecting the mobile application ecosystem and hardware ecosystem.
Since 2019, more than 90,000 mobile applications have chosen to integrate HMS Core. The integrated mobile applications have increased by 123% in one year. This makes the AppGallery one of the world's top three application markets, with an average monthly number of 5 million users.
The HMS Core capability promotion focuses on AI and positioning. Li Mingnan, from HUAWEI product department, supports the ecosystem development, and provides remote lectures. The HMS Core application case "Baimiao" demonstrates that ML Kit can help visually impaired persons in terms of text, image, and speech recognition. In addition, the integration case of “SG Busleh” in Singapore demonstrates how AI brings convenience to public life.
Location Kit is a leading position in the industry with its high precision, low power consumption, and indoor and outdoor supporting. Applications integrated with Location Kit rely on the super GNSS technology and pseudo-range 3D model and shadow matching (SDM). This feature provides high-precision positioning capabilities, enabling applications to accurately identify roadsides where users are located. Even in urban canyons, this feature is easy to ride. This function has been tested in 23 cities around the world, including Singapore, Bangkok, Malaysia, Beijing, and Dubai.
In Singapore, ComfortDelGro, a local travel industry integration case, is integrated with the Map Kit and Location Kit of HMS Core. The average weekly download volume increases by 5 times and the industry competitiveness increases by 14%, demonstrating the huge potential of HMS Core.
The lab visit was held in Singapore's DigiX Lab. The lab was divided into 18 screens on mobile phones, TVs, and tablets. Melissa and DTSE of the Asia Pacific Cloud Service Operation Dept based on the topics that developers are concerned about, presented core functions of HMS Core, demos and related solutions focusing on AI, AR, Game Service, Location Site, and Map Kit, and content related to AppGallery Operation & Marketing Support, , attracting great interest from participants.
As the last Huawei Developer Day in Singapore in 2020, more than 40% guests wanted to know more about HMS, and more than 35% expressed interest in monetization.
In Asia and the Pacific region, over 20 guild events were held in 2020 to promote long-tail developers, effectively enriching and improving the HMS ecosystem. In 2021, we will continue to focus on topics that developers are concerned about, fully leverage new capabilities and technical advantages of HMS Core, and deepen the HMS ecosystem construction to improve user experience.
Seems great. Expect it will be launched in more regions.