At the Security and Privacy Session for the HUAWEI Developer Conference held at Songshan Lake Research Center on September 11th, Liu Deqian, a security technology expert from the Huawei Consumer Cloud Service Dept, provided a detailed overview of the security architecture and data safeguards in HMS. Mr. Liu detailed the security mechanisms in HMS Core, which are adhered to during HMS Core integration, and in every proceeding step, as well as the security and data protection technology packed into HMS Core open capabilities.
HMS Core — Core Mobile Services for Global Developers
HMS Core further opens up standout chip-device-cloud capabilities in 1+8+N scenarios for global developers, making app development easier, more cost-effective and efficient. With these capabilities, developers can focus their attention on pursuing innovation and providing first-rate app content, services and experiences for users. In Mr. Liu's view, HMS Core serves a key role in connecting apps with the operating system, helping developers attract more users, improve user activity, and achieve unprecedented success on the market.
How to Enhance Privacy and Security with HMS Core Opened? — Five Security Technology Pillars
As Mr. Liu noted, there are only three steps that are required for integrating HMS Core open capabilities: registering with HUAWEI Developers; applying for integration and obtaining authentication credentials; then finally, integrating the HMS SDK (software development tools). Following that, HMS Core implements access authentication.
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Security technology pillars:
Ø Authentication: authenticates users, accesses, and devices
Ø Data security and privacy protection: bolsters the security of data storage, data usage, data transmission, keys, and privacy safeguards
Ø Content protection: protects copyrighted content, generates digital watermarks, and provides anti-leeching functions
Ø App security: ensures app security with four-layer detection prior to app release, download and installation protections, and runtime defense mechanisms
Ø Business risk control: provides risk controls for accounts, transactions, and content, and prevents fraud in advertisements
These five technologies help defend the privacy and security of apps accessing HMS Core, and continue to do so following app release, or as Mr. Liu explained it: "They are the most powerful lines of defense safeguarding your privacy and security".
Access Authentication
Mr. Liu further noted that the process of access authentication is secured by authentication credential, access constraints, and permission controls. Before an app can access HMS Core's open capabilities, you need to create authentication credentials on HUAWEI Developers. Currently, credentials supported by HMS Core include API Key, OAuth2.0 ClientID, and Service Account Key. These credentials are generated with secure random numbers and encrypted using the AES-GCM algorithm for storage on the server, in the event of credential leakage.
In addition to protective measures on the developer side, Liu explained that app security is also heightened by AppGallery with a unique four-layer detection mechanism prior to app release, as well as protections during app downloads and installations, and safeguards when the app is running.
Data Protection for HMS Core Open Capabilities
With Account Kit integrated, a user can sign in to your app in an optimally convenient manner. During the sign-in process, the user's account data is secured by FIDO. Furthermore, potential risks are automatically detected when the user signs in to the app or resets the password, to prevent the occurrence of account theft. Risk identification methods, such as those used for identifying abnormal operations, are used in conjunction with expert rules and machine learning to identify fake accounts and prevent malicious registrations. The risk control platform of Huawei device cloud thus has proven capable of identifying risks quickly and accurately, to protect users' legitimate rights and interests more effectively.
Mr. Liu also explained how IAP provides secure and convenient payment services for apps, offering two prominent examples: payment with faces or fingerprints (powered by PKI, public key infrastructure), and liveness detection. With PKI, the security of online payment is further enhanced. The keys and certificates are properly stored, to build a secure runtime environment for apps.
Another example is Push Kit. During the push process, each app on a device is provided with a unique token, which is used to authenticate the app, and push messages are encrypted and cached, with sensitive information contained in the message reviewed automatically. This solution ensures that cross-platform messaging is more reliable and precise. As Mr. Liu noted, for enhanced transmission security, push messages are encrypted using session keys, and secured with integrity safeguards.
Detail-Oriented Approach: End-to-End Security and Privacy Protections
Security is prioritized above all else throughout the whole process, from requirement analysis and design, to code development and testing, a highly detail-oriented approach. For instance, Huawei offers elite secure encoding practice with HMS project development guides and sandboxes that cover 43 device-cloud security vulnerabilities, and supports security tests with the Huawei Consumer Cloud Service Dept and more than 40 test engineers from the Huawei Internal Cyber Security Lab (ICSL).
SilverNeedle Lab: On the Move
Toward the end of the session, Liu introduced the guardian plan for HMS Core. Faced with attacks from external blue teams, HMS Core established its own blue team, SilverNeedle Lab. Convened by the lab, 60 frontline security researchers with abundant experience in attack defense and penetration testing gathered at the Songshan Lake Research Center recently to discuss such hot topics as penetration tools, biometric authentication, OAuth2, and security attack defenses offered by HMS.
In addition to having built an independent blue team, HMS Core has also worked closely with industry-leading security testing companies, such as NCC Group. The first phase of Huawei's security test project, security crowdtesting was recently completed, and Huawei invited 13 prominent companies, including Tencent, 360, Chaitin Tech, and DBAPP Security, as well as more than 60 white hat hackers (from such countries and regions as the Chinese mainland, Europe, Singapore and Russia) invited by Bug Bounty Programs, to conduct security penetration tests for HMS Core and HMS apps.
The second phase, dedicated testing for Europe, was conducted from January to August, 2020. During this process, Huawei invited NCC Group, an expert security service provider in Europe, to implement continuous online penetration tests for 24 kits, 11 of which had been tested in the first phase.
The third phase, HMS Security Competition, is still under planning. For the competition, Huawei plans to invite global developers and security researchers to conduct penetration tests on HMS products, with lucrative bonuses worth millions of RMB in total awarded to those attendees who identify high-value vulnerabilities. The maximum reward for a single vulnerability is set at a staggering RMB 420,000.
Huawei has an unrelenting resolve to pursue more effective security measures, and will spare no effort to protect the HMS Core ecosystem against any and all challenges presented by the global market.
For more details, you can go to:
Official website
Development Documentation page, to find the documents you need
Reddit to join our developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Related
Huawei Mobile Services, or HMS, is Huawei’s alternative to GMS, consisting of user-facing apps as well as core background services. The idea behind HMS is the same as that of GMS — to provide an experience that is consistent across devices and independent of the platform update. Much like how GMS is made up of app elements and core elements, the HMS ecosystem comprises of HMS Apps, the HMS Core, and the HMS Capabilities that the Core enables through its available APIs.
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HMS Ecosystem has seen its monthly average users increase from 420 Million globally in July 2018 to a huge 530 Million by July 2019, while developers registered on this platform grew from 450,000 to 910,000 in the same time period, and HMS Core app integration grew from 20,000 apps to 43,000 apps. Google does not release figures for its GMS integrations, so getting scale here is difficult against the #1 player, but these are still impressive figures in absolute terms. According to additional figures revealed by Huawei, HMS Core has a global reach of 530 Million users in more than 170 countries (including China), while still providing features such as cost-effectiveness, a unified portal for one-stop integration, and precise user targeting through multiple promotion channels. Huawei also claims to be compliant with international security and privacy standards, including GAPP, GDPR, and local regulations within its ambit.
All of this will merely remain marketing points if HMS Core does not incorporate the APIs that GMS Core provides. In order to be a replacement for GMS Core, HMS Core needs to provide similar, if not better, functionality to developers, if it wishes to persuade them to consider itself as a valid option and migrate over from using GMS Core. HMS Ecosystem is currently limited only to Huawei devices, but even on its own, this is a massive subset of Android devices. Huawei alone has shipped over 200 Million smartphones this year so far, which is a substantially large number for app developers to take notice. As an app developer, it becomes essential to adapt to these devices as well as other Huawei devices that may not ship with GMS in the future. Even if GMS makes a return to Huawei, HMS continues to be part of Huawei’s larger ecosystem strategy, where the smartphone becomes the central focal point that is used to control connected IoT devices. So adapting your app to play well with the HMS Ecosystem does make a compelling business argument. You don’t want to make the same mistakes that Snapchat did when it ignored its Android userbase for years and only woke up to pay attention to them very recently.
To offer more detail on the APIs that HMS Core provides to developers, here is a brief overview.
Account Kit
Provide a quick and secure way for users to sign in to your app.
Learn More
Awareness Kit
Get the context and status of your users to give them a smarter experience.
Learn More
Drive Kit
Enable your users to store and manage their data securely on the cloud.
Learn More
FIDO
Authenticate your users through biometric and FIDO2 identity securely.
Learn More
Game Service
Focus on innovating the gaming experience with in-depth services.
Learn More
Health Kit
Build an app with the strength and stamina to keep up with your users and their fitness data.
Learn More
Identity Kit
Make address authorization and management easier and faster for your users.
Learn More
Location Kit
Get user locations faster and more precisely with fused geolocation.
Learn More
Map Kit
Personalize your map display and interactivity for better location-based services.
Learn More
ML Kit
Take advantage of machine learning for vision and language services.
Learn More
Nearby Service
Give your apps the ability to communicate with nearby devices.
Learn More
Panorama Kit
Enable your users to browse and interact with images with a 360° view in a simulated 3D space.
Learn More
Safety Detect
Build and maintain a secure app with multiple checks.
Learn More
Scan Kit
Give your users access to the QR and other barcodes conveniently.
Learn More
Site Kit
Provide services specific to the place your users are in.
Learn More
WisePlay DRM
Protect your content with free and standard copyright capabilities.
Learn More
Analytics Kit
Collect and analyze your data efficiently on a one-stop platform.
Learn More
Dynamic Tag Manager
Monitor and analyze your marketing activities with code-free and flexible tag management.
Learn More
Push Kit
Improve targeting and responsiveness when engaging users.
Learn More
Ads Kit
Access high-quality ads for getting the most value out of your monetizable traffic.
Learn More
In-App Purchases
Monetize your app around the world with a global payment service.
Learn More
Wallet Kit
Be part of the All-in-One Wallet digital lifestyle with convenient access to other businesses and services.
Learn More
You can find active discussions, tutorials, and news about HMS in the XDA Huawei Developers Forum.
Huawei Mobile Services, or HMS, is Huawei’s alternative to GMS, consisting of user-facing apps as well as core background services. The idea behind HMS is the same as that of GMS — to provide an experience that is consistent across devices and independent of the platform update. Much like how GMS is made up of app elements and core elements, the HMS ecosystem comprises of HMS Apps, the HMS Core, and the HMS Capabilities that the Core enables through its available APIs.
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HMS Ecosystem has seen its monthly average users increase from 420 Million globally in July 2018 to a huge 530 Million by July 2019, while developers registered on this platform grew from 450,000 to 910,000 in the same time period, and HMS Core app integration grew from 20,000 apps to 43,000 apps. Google does not release figures for its GMS integrations, so getting scale here is difficult against the #1 player, but these are still impressive figures in absolute terms. According to additional figures revealed by Huawei, HMS Core has a global reach of 530 Million users in more than 170 countries (including China), while still providing features such as cost-effectiveness, a unified portal for one-stop integration, and precise user targeting through multiple promotion channels. Huawei also claims to be compliant with international security and privacy standards, including GAPP, GDPR, and local regulations within its ambit.
All of this will merely remain marketing points if HMS Core does not incorporate the APIs that GMS Core provides. In order to be a replacement for GMS Core, HMS Core needs to provide similar, if not better, functionality to developers, if it wishes to persuade them to consider itself as a valid option and migrate over from using GMS Core. HMS Ecosystem is currently limited only to Huawei devices, but even on its own, this is a massive subset of Android devices. Huawei alone has shipped over 200 Million smartphones this year so far, which is a substantially large number for app developers to take notice. As an app developer, it becomes essential to adapt to these devices as well as other Huawei devices that may not ship with GMS in the future. Even if GMS makes a return to Huawei, HMS continues to be part of Huawei’s larger ecosystem strategy, where the smartphone becomes the central focal point that is used to control connected IoT devices. So adapting your app to play well with the HMS Ecosystem does make a compelling business argument. You don’t want to make the same mistakes that Snapchat did when it ignored its Android userbase for years and only woke up to pay attention to them very recently.
To offer more detail on the APIs that HMS Core provides to developers, here is a brief overview.
Account Kit
Provide a quick and secure way for users to sign in to your app.
Learn More
Awareness Kit
Get the context and status of your users to give them a smarter experience.
Learn More
Drive Kit
Enable your users to store and manage their data securely on the cloud.
Learn More
FIDO
Authenticate your users through biometric and FIDO2 identity securely.
Learn More
Game Service
Focus on innovating the gaming experience with in-depth services.
Learn More
Health Kit
Build an app with the strength and stamina to keep up with your users and their fitness data.
Learn More
Identity Kit
Make address authorization and management easier and faster for your users.
Learn More
Location Kit
Get user locations faster and more precisely with fused geolocation.
Learn More
Map Kit
Personalize your map display and interactivity for better location-based services.
Learn More
ML Kit
Take advantage of machine learning for vision and language services.
Learn More
Nearby Service
Give your apps the ability to communicate with nearby devices.
Learn More
Panorama Kit
Enable your users to browse and interact with images with a 360° view in a simulated 3D space.
Learn More
Safety Detect
Build and maintain a secure app with multiple checks.
Learn More
Scan Kit
Give your users access to the QR and other barcodes conveniently.
Learn More
Site Kit
Provide services specific to the place your users are in.
Learn More
WisePlay DRM
Protect your content with free and standard copyright capabilities.
Learn More
Analytics Kit
Collect and analyze your data efficiently on a one-stop platform.
Learn More
Dynamic Tag Manager
Monitor and analyze your marketing activities with code-free and flexible tag management.
Learn More
Push Kit
Improve targeting and responsiveness when engaging users.
Learn More
Ads Kit
Access high-quality ads for getting the most value out of your monetizable traffic.
Learn More
In-App Purchases
Monetize your app around the world with a global payment service.
Learn More
Wallet Kit
Be part of the All-in-One Wallet digital lifestyle with convenient access to other businesses and services.
Learn More
You can find active discussions, tutorials, and news about HMS in the XDA Huawei Developers Forum.
Huawei Mobile Services, or HMS, is Huawei’s alternative to GMS, consisting of user-facing apps as well as core background services. The idea behind HMS is the same as that of GMS — to provide an experience that is consistent across devices and independent of the platform update. Much like how GMS is made up of app elements and core elements, the HMS ecosystem comprises of HMS Apps, the HMS Core, and the HMS Capabilities that the Core enables through its available APIs.
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HMS Ecosystem has seen its monthly average users increase from 420 Million globally in July 2018 to a huge 530 Million by July 2019, while developers registered on this platform grew from 450,000 to 910,000 in the same time period, and HMS Core app integration grew from 20,000 apps to 43,000 apps. Google does not release figures for its GMS integrations, so getting scale here is difficult against the #1 player, but these are still impressive figures in absolute terms. According to additional figures revealed by Huawei, HMS Core has a global reach of 530 Million users in more than 170 countries (including China), while still providing features such as cost-effectiveness, a unified portal for one-stop integration, and precise user targeting through multiple promotion channels. Huawei also claims to be compliant with international security and privacy standards, including GAPP, GDPR, and local regulations within its ambit.
All of this will merely remain marketing points if HMS Core does not incorporate the APIs that GMS Core provides. In order to be a replacement for GMS Core, HMS Core needs to provide similar, if not better, functionality to developers, if it wishes to persuade them to consider itself as a valid option and migrate over from using GMS Core. HMS Ecosystem is currently limited only to Huawei devices, but even on its own, this is a massive subset of Android devices. Huawei alone has shipped over 200 Million smartphones this year so far, which is a substantially large number for app developers to take notice. As an app developer, it becomes essential to adapt to these devices as well as other Huawei devices that may not ship with GMS in the future. Even if GMS makes a return to Huawei, HMS continues to be part of Huawei’s larger ecosystem strategy, where the smartphone becomes the central focal point that is used to control connected IoT devices. So adapting your app to play well with the HMS Ecosystem does make a compelling business argument. You don’t want to make the same mistakes that Snapchat did when it ignored its Android userbase for years and only woke up to pay attention to them very recently.
To offer more detail on the APIs that HMS Core provides to developers, here is a brief overview.
Account Kit
Provide a quick and secure way for users to sign in to your app.
Learn More
Awareness Kit
Get the context and status of your users to give them a smarter experience.
Learn More
Drive Kit
Enable your users to store and manage their data securely on the cloud.
Learn More
FIDO
Authenticate your users through biometric and FIDO2 identity securely.
Learn More
Game Service
Focus on innovating the gaming experience with in-depth services.
Learn More
Health Kit
Build an app with the strength and stamina to keep up with your users and their fitness data.
Learn More
Identity Kit
Make address authorization and management easier and faster for your users.
Learn More
Location Kit
Get user locations faster and more precisely with fused geolocation.
Learn More
Map Kit
Personalize your map display and interactivity for better location-based services.
Learn More
ML Kit
Take advantage of machine learning for vision and language services.
Learn More
Nearby Service
Give your apps the ability to communicate with nearby devices.
Learn More
Panorama Kit
Enable your users to browse and interact with images with a 360° view in a simulated 3D space.
Learn More
Safety Detect
Build and maintain a secure app with multiple checks.
Learn More
Scan Kit
Give your users access to the QR and other barcodes conveniently.
Learn More
Site Kit
Provide services specific to the place your users are in.
Learn More
WisePlay DRM
Protect your content with free and standard copyright capabilities.
Learn More
Analytics Kit
Collect and analyze your data efficiently on a one-stop platform.
Learn More
Dynamic Tag Manager
Monitor and analyze your marketing activities with code-free and flexible tag management.
Learn More
Push Kit
Improve targeting and responsiveness when engaging users.
Learn More
Ads Kit
Access high-quality ads for getting the most value out of your monetizable traffic.
Learn More
In-App Purchases
Monetize your app around the world with a global payment service.
Learn More
Wallet Kit
Be part of the All-in-One Wallet digital lifestyle with convenient access to other businesses and services.
Learn More
You can find active discussions, tutorials, and news about HMS in the XDA Huawei Developers Forum.
A series of Codelabs challenge competitions in the Codelabs exhibition area at the HUAWEI DEVELOPER CONFERENCE 2020 (Together), which took place from September 10 to 12 at Songshan Lake in Dongguan, proved to be a hit among developers in attendance. Nearly 1,000 developers participated in the Codelabs activities and came away highly impressed with the programming experience.
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Developers in the Codelabs exhibition area
Social Coding: Difficult, but Fun and Rewarding
Huawei Codelabs serve as training camps for developers who hope to hone their coding skills. This year's sessions drew hundreds of developers, from novices to veteran coders, providing them with a unique opportunity to experience the full range of open capabilities offered by Huawei Mobile Services (HMS), with technical experts from Huawei on hand to offer assistance.
In the exhibition area, developers were presented with three separate competition types (related to AI, HMS Core basic capabilities, and HarmanoyOS respectively), each of which challenged and engaged them in distinct ways. During the competitions, on-site staff and technical experts provided participants with professional-level guidance, for a hands-on coding experience, helping them quickly grasp how to access capabilities opened up to devices.
Huawei staff in the Codelabs exhibition area
The competition testing the HMS Core basic capabilities was open to junior and intermediate developers, and ultimately attracted the largest crowd. The security capability, one of the key capabilities provided by HMS Core, has seen some of its kits integrated into a range of apps that have proven indispensable in daily life, such as those related to financing, news and reading, and online shopping.
Safety Detect Cracks the Top 10 Most Attractive Open Capability List
Safety Detect, one of the main open security capabilities offered by HMS Core, detects five common security issues, which are: threats to system integrity, fake users, app security, malicious URLs, and malicious Wi-Fi networks.
System integrity detection determines whether the device environment is secure; the fake user detection judges if the current interactive user of the app is genuine; the app security detection enables developers to obtain a comprehensive list of malicious apps; the malicious URL detection clarifies the threat type corresponding to specific URLs; and the malicious Wi-Fi detection checks the security of the Wi-Fi network that the device is connected with.
Developers integrating Safety Detect in the Codelabs exhibition area
According to a post-event survey, participants included a significant number of developers who had already integrated HMS kits and Safety Detect ranked among the top 10 most integrated kits. Developers in attendance expressed an eager willingness to integrate the open capabilities of Safety Detect into their apps. Besides, Safety Detect also made it to the top 10 kits that developers showed greater willingness to integrate into their apps.
HMS Core security services exhibition area
Following the conclusion of the competitions in the Codelabs area, developers went to the adjacent HMS Core security services exhibition area, where security service vendors and financial payment app vendors dialogued with Huawei technical experts. Interactive demonstrations, such as immersive one-minute animations, provided attendees with a firsthand look at the HMS security ecosystem. The informal, face-to-face format of the event, also provided them with a chance to exchange ideas about app security technologies.
HMS Core security capabilities showcase in the security services exhibition area
During the event, an exhibitor opened foreign apps installed on the test mobiles to offer a direct side-by-side comparison for the effects of Huawei security services on secure and un-secure devices, showcasing the robust safeguards in place. Enterprise developers were among those who came away impressed, noting that they planned to work more closely with Huawei in the near future to bolster the security of their apps released outside of the Chinese mainland.
For more details, you can go to:
Official website
Development Documentation page, to find the documents you need
Reddit to join developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Likee leverages HMS to boost business development and reach 115 million monthly active users
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Social media has long been a ubiquitous presence in most mobile users’ digital lifestyle. There are more than 4.33 billion social media users in the world with 99% of them accessing the platforms via mobile. Needless to say, competition is at an all-time high especially for incumbents who have the technology to compete but are overshadowed by its older competitors.
Among these aspirational challengers is Likee, the short video creation platform that is making waves among mobile users globally and boasts cutting-edge video shooting and editing tools. Being a young company, they wanted a platform partner who could not only help them grow their userbase, but also offer the support they needed to enhance the overall user experience of the app.
Huawei was the ideal partner for Likee – the developer could not only onboard AppGallery, the top three app marketplaces globally, but also leverage the powerful HMS Core to improve on the app experience. As a result, the collaboration turned out to be overwhelmingly positive – the app was able to resolve its technical issues as well as grow the platform’s userbase to more than 115 million monthly active users.
"We are excited to work with Huawei and bring Likee to millions of AppGallery users,”Likee expressed .“The Huawei team not only demonstrated keen insights to our app, but also actively worked with our developers to further optimise the experience on Huawei devices. We are touched by this dedication, and we look forward to more opportunities down the road to work with Huawei again.”
Facilitating engagement with enhanced sign-up process
Prior to the partnership, both visitors and existing users had to go through a multi-step log in process before they could engage with the content on Likee. This wasn’t ideal especially for simple engagements such as editing a quick clip or even liking and commenting on a video, as the friction point risks user abandonment.
As such, the Likee team integrated the HUAWEI Account Kit which facilitates simple, secure, and quick sign-in. The Account Kit enables users to easily sign up or log in using their HUAWEI IDs, making the entire process effortless and seamless. It also offers multi-device support so that users can enjoy access across different active devices, providing outstanding convenience.
In addition, both Account Kit and HUAWEI ID are designed with users’ privacy in mind. The HMS Core capability supports two-factor authentication (2FA), and complies with GDPR as well as industry-standard protocols such as OAuth 2.0 and OpenID Connect. Similarly, HUAWEI ID, a service provided by Aspiegel across Europe, is awarded with the European Privacy Seal certification. With these security measures, Likee provides its users with a peace of mind which encourages adoption among them.
Delivering content to users efficiently and competently
Likee also integrated the HUAWEI Push Kit which provides Likee with a powerful push service that promises a message delivery rate of 99% within 10 minutes.
The Push Kit boasts a global coverage of more than 230 countries and regions, and a highly capable distribution channel that can handle upwards of tens of billions of messages. By leveraging its capabilities, Likee is empowered to notify users about the latest viral content on the platform in a timely and accurate fashion, incentivising users to revisit the app and facilitating greater user engagement.
Monetise traffic with quality and privacy in mind
Likee also adopted two additional HMS Core – the HUAWEI In-App Purchase (IAP) Kit and HUAWEI Ads Kit – to monetise its highly impressive app traffic.
The team at Likee was able to introduce a convenient and secure in-app payment method with the IAP Kit. With the HMS Core’s support for multiple mainstream payment methods, it creates convenience and facilitated greater volume of in-app transactions. In addition, all data involved are encrypted and anonymized, empowering Likee to provide users a safer payment environment which encourages users to make more in-app purchases.
Along the same vein, the Ads Kit offers Likee access to the HUAWEI Ads Publisher Service that enables it to display high-quality multimedia content across six distinct formats – such as Banner, Native Rewarded, Interstitial, Splash and Roll. The variety helps the developer to promote ads in novel ways, appealing to user and encouraging click-throughs
In addition, the Ads Kit uses the open advertising identifier (OAID) – a non-permanent device identifier – to help developers personalise the ads while protecting users’ privacy. The OAIDs can then be used by third-party tracking platforms to provide conversion attributions and improve the monetisation of the app. This results in a win-win situation where Likee users gain exposure to products and services that they are interested in, while the developer generates revenue to drive further app innovation.
AppGallery provides strong growth opportunities for all developers
The HMS Core integration, on all accounts, was a huge win for Likee. The team not only enhanced app features and added Quality-of-Life improvements, but they also achieved remarkable growth – the global userbase bloom to more than 115 million active users with a 30% jump in revenue. In addition, more than 80% of all Huawei users are using their HUAWEI IDs to access Likee, signalling the strong popularity of the Kit among the community.
The entire collaboration serves as a testament to Huawei’s technological capabilities as well as commitment to its partners. Throughout the partnership, Likee had access to a dedicated technical support team from Huawei that actively assisted with the technical process which allows the developer to finish the integration in just four weeks.
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About AppGallery – Top 3 Global App Marketplace
AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows Apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N ”strategy at Huawei.
With the AppGallery, our vision is to make it an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protect users’ privacy and security while providing them with a unique and smart experience. Being one of the top three app marketplaces globally, AppGallery offers a wide variety of global and local Apps across 18 categories including navigation & transport, news, social media, and more. AppGallery is available in more than 170 countries and regions with over 540 million monthly active users globally. Huawei partnered with 2.7 million developers across the globe, and in 2020 the total downloads from AppGallery have reached 384.4 billion times.
About HMS Core – Comprehensive Ecosystem Building Blocks Empowering App Development
HMS Core, a collection of open capabilities of Huawei Mobile Services, helps developers build high-quality apps efficiently.
HMS Core provides global developers with chip-device-cloud software and hardware capabilities across seven key fields, including app services, graphics, and media. These capabilities contribute to the building of a technically competitive HMS ecosystem, enable app innovations, boost development efficiency, and provide smart services that meet all conceivable user needs.