As a developer, you’ll know that mobile data is more expensive than ever, and this makes it increasingly difficult to attract new users. Optimizing your apps’ user experience and improving user loyalty are crucial to retaining users, and to do this, you need to personalize your app’s content, appearance, and style for different users.
Fortunately, HUAWEI Analytics Kit and Remote Configuration make this easier than ever.
What Is HUAWEI Analytics Kit
HUAWEI Analytics Kit is a free data analysis tool that you can use across a range of platforms (Android/iOS/Web) and on different devices (such as mobile phones/tablets). It automatically generates more than 10 kinds of analysis reports based on your users’ behavior and event data, so you can get a better understanding of your users and take a data-driven approach to marketing.
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What Is Remote Configuration
Remote Configuration enables you to personalize your app’s content and appearance for different users based on the user attributes and audience groups you create in HUAWEI Analytics Kit. This can be done without even requiring users to update the app.
Application Scenarios of HUAWEI Analytics Kit and Remote Configuration
Ø With HUAWEI Analytics Kit's retention analysis function, you can monitor the retention rate of your app version. If you find that the latest version is more effective at retaining users, you can target those who are still using older versions and prompt them to upgrade.
Ø If you find that users who love animations, historical dramas, and suspense dramas are the most active of your video app, you can customize the app style to cater to these users.
Ø You can customize the appearance and content of e-commerce apps based on the characteristics of individual users. For example, you could show a different version of your app to young people and middle-aged people.
Streamlined Integration Process
Once you’ve integrated Remote Configuration, it only takes 5 minutes to integrate HUAWEI Analytics Kit. You can then customize your app’s appearance, content, and style for different users.
For more details, you can visit:
Our official website
Our Development Documentation page, to find the documents you need:
Android SDK
iOS SDK
Web SDK
Quick APP SDK
We’re looking forward to seeing what you can achieve with HUAWEI Analytics!
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If you develop education apps, it's important to provide diverse teaching resources for your learners, so they can learn more efficiently and conveniently. A great way of doing this, and attracting new users, is through message pushing.
Push messages are useful in all kinds of situations, including:
Teaching learners how to make learning plans
Push messages to new learners telling them how to create learning plans, and helping them understand products.
Reminding learners to complete tasks
Remind learners of any outstanding tasks in their learning plans, so they can complete them on time.
Recommending new courses
Recommend relevant new courses to learners.
Generating learning reports
Generate and push learning summary reports, so learners can reflect on their recent studies and adjust their plans based on their progress.
HUAWEI Push Kit provides you with everything you need to make sure your messages reach your target audience.
1. High Delivery Rate
By establishing a stable and system-level persistent connection, Push Kit uses the Push Service app, which is preset on users' devices, to display messages in the notification panels of the devices, even if your app isn't running in the background. This means that 99% of your messages will reach their target devices within 10 minutes.
2. Scheduled Messaging
Sending messages at the wrong time can affect open rates and even annoy learners. With Push Kit's scheduled messaging function, you can set the time you want to push in advance. This enables you to flexibly arrange your work and choose the most suitable time for your audience. For example, you can remind users to complete a learning task on the morning of the day it's due, or the evening before.
3. Audience Segmentation
With Push Kit, you can classify target audiences using tags. For example, you can classify audiences by consumption capability and recommend different paid courses, improving the payment conversion rate.
4. A/B Testing
With A/B testing, you can test users' reactions to different content variations, and select the messages which performed best to push out to your wider audience.
Easy Integration
Integrating Push Kit is really straightforward. Huawei provides a tool for you to integrate Push Kit[Z(1] into your app within half a day, and provides sample code[Z(2] for you to reuse in your app server. If you run into any problems, we have dedicated technical support who can help you with the integration process.
Click>>Find out more on our official website[Z(3]
Click>>Access guide[Z(4]
Click>>Technical support[Z(5]
We hope you enjoy using Push Kit!
To improve user retention in your app, it is crucial to optimize user experience and improve user loyalty since it is becoming more and more difficult and expensive to increase traffic and acquire new users. One solution is to customize the content, appearance, and style of your mobile app for different users.
HUAWEI Analytics Kit, together with Remote Configuration, can provide such functions in a convenient and efficient way.
What are HUAWEI Analytics Kit and Remote Configuration?
HUAWEI Analytics Kit is a free-to-use data analysis service for app operations personnel to track how users behave in apps and facilitate precise data-driven operations. Applicable to multiple platforms such as Android, iOS, and web, and various types of devices such as mobile phones and tablets, it can automatically generate more than 10 types of analysis reports based on users' behavior events.
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Remote Configuration provides a console and a client SDK, and periodically obtains configuration items from the cloud. You can then use the user attribute and audience information provided by Analytics Kit to easily tailor app content and appearances for different audiences, without the hassle of releasing a new app version. Remote Configuration allows you to perform the following:
Flexibly control the target user groups to which configuration items take effect, in dimensions such as app version, operating system, country or region, language, time, audience, and user attribute.
Manage up to 300 configuration versions from the last 90 days, and perform one-click rollback to a specified version.
Push configuration changes in real time to speed up app updates on devices.
Examples of scenarios where HUAWEI Analytics Kit and Remote Configuration are applicable
Example 1: HUAWEI Analytics Kit found that the top 3 types of active users in a video app were animation, costume drama, and suspense drama fans, respectively. Therefore, different app styles were used depending on the user type, helping improve user activity.
Example 2: After HUAWEI Analytics Kit was integrated into an e-commerce app, it was found that purchase behavior differed greatly depending on the age of the user. Therefore, the app developer decided to change the appearance of the app and the products displayed depending on the age of the user, in order to provide the user with a better experience and increase in-app purchases.
It takes you only 5 minutes to integrate HUAWEI Analytics Kit, which allows you to precisely segments users and customize app content and styles accordingly.
Integration guide:
Android
iOS
Web
Sample code:
Android
iOS
Web
If you encounter any problems during the integration, you can submit a ticket online.
We look forward to your participation!
User retention is one of the most important factors you need to consider in your operations. A high user retention rate is a prerequisite for monetization, and is also an important way of defining an app's value. With ever increasing user expectations and competition, user retention has become a major challenge for every kind of app.
To resolve the issue of low user retention, marketing budgets have continued to increase to try to pull in new users. However, the downside to this is that non-organic users are even harder to retain, as such users are not actively seeking to use the app. A better solution would be to accurately predict user churn and take the right actions accordingly.
Luckily, Push Kit and HUAWEI Prediction allow you to do just that.
What Can Push Kit and HUAWEI Prediction Offer You?
Powered by machine learning technologies, HUAWEI Prediction precisely predicts the behavior of specific audiences based on user behavior and attribute data reported from Analytics Kit. Audiences are further divided into several sub-audiences, according to their behavior as predicted by the service. This allows you to take targeted measures to increase user retention and conversion.
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Push Kit is a messaging service that establishes a messaging channel from the cloud to devices. By integrating Push Kit, you can send messages to your app on users' devices in real time. This helps you maintain closer ties with users and increases user awareness of and engagement with your apps.
Push Kit and HUAWEI Prediction Example Usage Scenario
The operations team of a game planned to increase the engagement of users at high risk of churning in the next 7 days, as predicted by HUAWEI Prediction, but who still occasionally opened the app in the last 7 days.
With this information at hand, the app's operations team designed a time-limited event particularly for this audience, and used Push Kit to push messages for the event precisely to the audience.
Experience HUAWEI Prediction for yourself by going to AppGallery Connect > Grow > Prediction.
Click here to learn more about HUAWEI Prediction service.
Core Value
Real-time overview provides real-time data feedback and analysis, which are significant to improve the efficiency of product operations. For key marketing scenarios related to user attraction, such as online operations activities, new version releases, and abnormal traffic warnings, its low-latency data feedback can benefit your agile business decision-making.
Application Scenarios
Scenario 1: Real-Time Evaluation of Activity Traffic
In most cases, after a new user acquisition activity is rolled out online, traffic is monitored hourly or daily. This makes it difficult for operations personnel to accurately locate the root cause of an exception and make timely adjustments, which may hinder the effectiveness of the activity.
Luckily, real-time overview can analyze traffic by the minute and present real-time fluctuations of new users in an app accurately, indicating when the best activity effect is achieved and how to optimize subsequent activities.
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* Test environment data is for reference only.
Scenario 2: Optimization of New Versions
Operations personnel require real-time data to measure the performance and acceptance of new versions, in the face of fast product iterations driven by ever-changing user requirements.
For example, after a game update is released, how the players respond to the new content directly impacts the game's revenue.
To understand how users respond to the update and mitigate its problems, real-time overview can be used as a reference. By referring to real-time overview, you can easily spot abnormal fluctuations, and then quickly optimize your app and take corresponding operations methods.
* Test environment data is for reference only.
Scenario 3: Real-Time View of User Characteristics
Real-time overview helps you understand whether the in-app journey of users matches the product design, whether you have attracted the target users who use specific device models and come from specific places, as well as their in-app behaviors.
The User analysis report clearly displays the real-time distribution of users by each attribute, like channels and countries/regions, in the form of cards.
* Test environment data is for reference only.
With the Event analysis report, you can learn about users' frequent in-app behaviors, so that you can identify the best time to send push notifications and in-app messages.
* Test environment data is for reference only.
How to Use Real-Time Overview
Sign in to AppGallery Connect, click My projects, find your project, and go to HUAWEI Analytics > Overview > Real-time overview.
Visit our official website to learn more.
Notebloc is a Spanish app that scans, saves, and shares notes, documents, receipts, drawings, photos, and images of any type. It allows users to crop documents or images, and automatically corrects misaligned pages. Notebloc, which is now available worldwide and supports over 30 languages, has already been downloaded by more than 7 million users around the world.
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Notebloc's core functions are centered around documents. The integration of the HMS Core Pencil Engine into the Notebloc app offers specialized features such as brush effects, handwriting editing, stroke estimate, smart shape, and double-tapping. These advanced tools provide a superior handwriting experience. Now, users can effortlessly edit documents, by using the marker to annotate, mark up, and add notes to a file, and they can also unleash their creativity by adding sketches or diagrams. This is how Huawei's Pencil Engine allows Notebloc to bring users' best ideas to life.
Notebloc also integrates the HMS Core ML Kit text recognition service, which enables the app to accurately identify and extract text from images of receipts, business cards, and documents, and provide precise, and structured transcription of important information in text, greatly improving user satisfaction.
Teamwork Timeline:2013：Notebloc was founded in Barcelona, Spain
2021：In September, team meetings were held regarding co-development between Notebloc and Huawei. In November, the project began. Huawei's HMS Core DTSE team helped Notebloc's developers overcome difficulties, such as a lack of test devices and insufficient sample documents.
2022：In January, HMS Core was successfully integrated into the Notebloc app, and became available on the HUAWEI AppGallery.
Customer feedback:
STEM Alliance reported that Notebloc, one of the first apps in Europe to integrate Pencil Engine, was able to provide users with substantially improved note-taking services by working with HMS Core. More users can now access and use a myriad of editing tools, and can easily, and securely, scan and share documents.
The Notebloc team confirmed its intention to integrate other HMS Core capabilities in order to attract app users and increase monetization in the future.
To learn more, please visit:
>> Reddit to join developer discussions
>> GitHub to download the sample code
>> Stack Overflow to solve integration problems
Follow our official account for the latest HMS Core-related news and updates.