HUAWEI Prediction | Facilitating User Retention - Huawei Developers

User retention is one of the most important factors you need to consider in your operations. A high user retention rate is a prerequisite for monetization, and is also an important way of defining an app's value. With ever increasing user expectations and competition, user retention has become a major challenge for every kind of app.
To resolve the issue of low user retention, marketing budgets have continued to increase to try to pull in new users. However, the downside to this is that non-organic users are even harder to retain, as such users are not actively seeking to use the app. A better solution would be to accurately predict user churn and take the right actions accordingly.
Luckily, Push Kit and HUAWEI Prediction allow you to do just that.
What Can Push Kit and HUAWEI Prediction Offer You?
Powered by machine learning technologies, HUAWEI Prediction precisely predicts the behavior of specific audiences based on user behavior and attribute data reported from Analytics Kit. Audiences are further divided into several sub-audiences, according to their behavior as predicted by the service. This allows you to take targeted measures to increase user retention and conversion.
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Push Kit is a messaging service that establishes a messaging channel from the cloud to devices. By integrating Push Kit, you can send messages to your app on users' devices in real time. This helps you maintain closer ties with users and increases user awareness of and engagement with your apps.
Push Kit and HUAWEI Prediction Example Usage Scenario
The operations team of a game planned to increase the engagement of users at high risk of churning in the next 7 days, as predicted by HUAWEI Prediction, but who still occasionally opened the app in the last 7 days.
With this information at hand, the app's operations team designed a time-limited event particularly for this audience, and used Push Kit to push messages for the event precisely to the audience.
Experience HUAWEI Prediction for yourself by going to AppGallery Connect > Grow > Prediction.
Click here to learn more about HUAWEI Prediction service.