1. According to the rankings of Chinese mobile game publishers in the global App Store and Google Play revenue in Feb 2021, a total of 34 Chinese mobile game publishers were included in the top 100 global mobile game publishers by revenue, with a total of more than $2.24 billion. It accounted for 40.2% of the revenues of the world's top 100 mobile game publisher：
Sensor Tower：2月全球手游收入榜TOP100_游戏产业网
Sensor Tower商店情报平台显示，2021年2月中国手游发行商在全球 App Store 和 Google Play 的收入排名。本期共34个中国手游发行商入围全球手游发行商收入榜TOP100，合计吸金超过22.4亿美元，占全球TOP100手游发行商收入的40.2%。
www.cgigc.com.cn
2. According to data, in February 2021, the actual sales revenue of China's mobile gaming market reached RMB 21.198 billion, up 12.24% from the previous month：
中国手游市场2月收入突破200亿元，环比增长12.24％
今天，伽马数据发布了《2021年2月移动游戏报告》。
youxiputao.com
3. On March 4, the government organization released the approval information for domestic online games for March 2021. A total of 86 games have been reviewed this month, including 82 mobile games (31 of which are "mobile-casual puzzles"), 3 end tours, and a 1-page tour：
中国手游市场2月收入突破200亿元，环比增长12.24％
今天，伽马数据发布了《2021年2月移动游戏报告》。
youxiputao.com
4. On March 12, Huawei's game industry salon was held in Shenzhen. The conference discussed market insights and trends, opportunities and challenges, and innovation and development of game industry partners, and Huawei also introduced the full lifecycle service process, technical support, and business support plan for game developers:
华为游戏行业沙龙·出海专场圆满落幕 共话游戏出海“未来之力” - 游戏茶馆
华为游戏行业沙龙·出海专场圆满落幕 共话游戏出海“未来之力”,来自游戏茶馆-全球移动游戏行业媒体与平台
youxichaguan.com
5. Sensor Tower has released the ”Mobile Game Taxonomy Report 2021 ”, which analyzed the driving forces behind the lasted mobile game genre trends:
看清全球市场，Sensor Tower年度报告：品类、头部产品、美术趋势 | GameLook | 中国领先的游戏产业媒体
【GameLook专稿，转载请注明出处】GameLook报道/虽然手游市场进入成熟阶段，头部榜单固化越来越明显，但有证据表明，业内玩法正变得越来越多元化，尤其是新品之间，凭借创新突围者仍值得关注。据SensorTower发布的最新报告显示，安装量方面，超休闲游戏以绝对优势领跑全球，下载量同比增长了123%。模拟游戏在印度和巴西同样取得了成功，2020年经历了92%的增长之后，有望在2021年取得更
www.gamelook.com.cn
Related
Google's GMS Ecosystem Is Dominant, with Strong User Stickiness
Google was founded more than 20 years ago, and gradually ascended to become the top provider of Internet services, with the exception of a few fields, such as social software and short videos. It owns the dominant search engine and map services that have become fixtures in everyday life for billions of users. Even if Huawei's HMS were to introduce competitive third-party services, it would not dislodge Google in the short-term from its dominant perch.
Long-Term Investment Is Required to Attract Vendors Outside of China
The HMS ecosystem has been developing rapidly since its debut, just a few months ago. However, its user base is still small when compared with that of GMS. This should not come as a shock, as GMS has been around for 13 years, during which it has outlasted a litany of strong, deep-pocketed competitors, ranging from Microsoft's ill-fated Windows Phone ecosystem, to BlackBerry's software ecosystem. The rivalry between Huawei HMS and Google GMS will play out over the long haul, and Huawei's greatest assets are its patience and persistence.
Mobile Device Industry Will Be Divided
Despite its substantial differences, HMS does share one thing in common with GMS: Apps that are developed via HMS service APIs are unable to run on mobile devices that do not have the HMS framework installed. The inevitable result of HMS's ascendance, will be the division of the mobile device market into separate spheres. It's reasonable to speculate that there may be three ecosystems for Android-based mobile devices:
GMS: adopted by all mobile devices sold outside of the Chinese mainland, except for Huawei mobile devices
HMS: only adopted by Huawei mobile devices
Non-GMS/-HMS: adopted by all mobile devices sold in the Chinese mainland, except for Huawei mobile devices
It remains unclear if other leading brands, such as Samsung, Xiaomi, OPPO, and VIVO, will opt to have HMS preinstalled on their products. Thus far, only Huawei and Honor have announced their intention to use HMS, and the ecosystem is being designed accordingly.
In August 2019, Xiaomi, OPPO, and VIVO founded the Global Developer Service Alliance (GDSA), aiming to provide a unified portal connecting developers to the vendors' various app stores. On the GDSA registration platform, developers submit their apps, including Android installation-free apps, games, music, movie, books, magazines, and other digital content and services. Currently, GDSA services span nine countries and regions including major markets such as India, Indonesia, Russia, and Malaysia.
It's difficult to forecast the future relationship between HMS and GDSA; they might compete for the same terrain, or alternatively opt to join forces in competing against Google.
Shenzhen, 23 December 2020 – Huawei earlier this month reaffirmed its commitment and support to help Chinese developers expand into overseas app markets, as well as wider cross-border expansion into the global market, at the HMS Go Global Ecosystem Alliance Summit. During the summit, developers learned about how Huawei’s initiatives and the HMS Go Global Ecosystem Alliance are helping developers overcome the key challenges for overseas market expansion – product localisation, policy consulting, local promotion to drive user acquisition, and monetisation.
The relatively mature and advanced development of China's mobile sector has simultaneously created opportunities for Chinese developers to expand overseas and incentivised global developers to enter the Chinese market. China accounted for 38% of the global consumer spend on mobile apps and saw almost 100 billion apps downloaded in 2019. But while these numbers reflect the tremendous success of Chinese developers and the market, developers from both sides are still pinned down by pain points such as user acquisition and policy requirements regardless of the direction they are expanding towards.
“Huawei firmly believes that expanding beyond borders is the key for many Chinese developers to increase their mobile applications’ user numbers and revenue, and continue the growth trajectory in overseas markets,” said Mr Wang Yanmin, President of Global Partnerships and Eco-Development at Huawei Consumer Business Group. “HMS Go Global Ecosystem Alliance was formed in September this year to realise this vision. We hope to gradually build up the Go Global Service Engine and global HMS ecosystem to enable more Chinese developers to expand their mobile applications across borders, and experience success abroad.”
Huawei provides extensive support for developers looking to expand beyond their home markets
To help developers navigate and successfully launch their apps in overseas market, Huawei and the HMS Go Global Ecosystem Alliance will offer overseas developers all-rounded assistance, from policy consulting, to product localisation, to support with user acquisition and monetisation.
Among the wide array of measures provided by Huawei and the alliance, is the HMS Core Localisation Service Solution which provides a full-cycle localisation service that touches on the entire spectrum of the development process, empowering developers to align their apps with the local culture, lifestyle, taste and habits. Additionally, developers have access to an online compliance toolkit, which aggregates useful resources and information such as case studies and directory of accreditation companies, to help them navigate the myriad of laws and regulations in their targeted markets. Finally, developers can tap on AppGallery’s vast marketing resources to reach out to their audiences easily and effectively in overseas markets.
During the summit, Huawei also shared several case studies to highlight how ecommerce developers leveraged HMS core capabilities to facilitate their global expansion strategies through precision marketing, as well as enhancing the shopping and app experience.
For instance, Banggood, one of the largest cross-border ecommerce apps in South East China, collaborated with AppGallery in a multi-regional marketing campaign to achieve over 60,000 new downloads and 1,000 new users within three weeks. Another ecommerce app, JD.com, integrated HMS core capabilities with the app to offer users a “what you experience is what you can get” Augmented Reality/Virtual Reality shopping experience. This unique feature was a resounding success with customers – it led to nearly 20% increase in order conversion, as well as a 15% jump in average visit time.
HMS Go Global Ecosystem Alliance partners share insights on developers’ overseas expansion
While there are unparalleled opportunities in expanding to overseas app markets, developers need to understand the various regulatory considerations and uniqueness of the user base.
During the summit, HMS Go Global Ecosystem Alliance partners such as SHAREit, Mintegral, and NetDragon Websoft came together for a panel discussion where they shared insights on the various opportunities and challenges that developers faced when they enter foreign markets, particularly in the era of Globalisation 2.0.
The session also touched on the key differences between Globalisation 1.0 and 2.0. The panellists highlighted that while the key to success for businesses during the previous era was centred on developing their unique competitive edge within their respective field, brands will have to go the extra mile in the Globalisation 2.0 world. Brands will have to look outward beyond their respective fields and embrace collaboration to drive greater innovation and business growth. The panel shared that this was the original intention behind the alliance formation – for developers to onboard the HMS ecosystem and collaborate with each other while exploring overseas market expansion opportunities.
The webinar also invited Tom Rafferty, Regional Director, Asia for The Economist Intelligence Unit, to share valuable insights on market conditions, as well as challenges, opportunities, and risks for developers to expand overseas in a post-pandemic world.
During the session, Rafferty shared that Chinese firms are still ahead of the rest of the world in terms of meeting the needs of the digital consumers, and the epidemic is the perfect opportunity for developers to re-examine their strategies and opportunities to prepare for the future, particularly in Southeast Asian markets where opportunities are bountiful.
Huawei has an extensive user base in China as well as a deep understanding of its domestic app marketplace. The company is increasingly looking to leverage this expertise to help international developers gain a better understanding of the Chinese market, and working alongside to help them overcome obstacles, unlock the countless opportunities of launching an app in China.
For more information, please visit the HMS Go Global Ecosystem Alliance website at https://consumer.huawei.com/en/partners/goglobal/
AppGallery – One of the top three app marketplaces globally
All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. One of the top three app marketplaces globally, AppGallery connects more than 500 million monthly active users throughout more than 170 countries and regions to Huawei’s smart and innovative ecosystem.
AppGallery provides users with more choice and better app discovery options, with thousands of apps across 18 categories, including news, social media, entertainment, and more.
https://forums.developer.huawei.com/forumPortal/en/forum/appgallery
Recently, some netizens found that the latest version of QQ 8.4.10 has been connected to HMS, which is faster for pushing QQ messages compared to the version without HMS.
There are always several applications that dictate the user's choice of phone and operating system.
According to statistics, there are typically around 40 applications that already cover most of the daily applications that are associated with the country and region. It is no exaggeration to say that these key applications will dictate the user's choice if a situation arises that requires the user to choose between the phone and the application. For example, an iPhone without WeChat installed is believed to be a hard sell in China.
The news of QQ adapting to HMS shows us Tencent's attitude towards HMS ecology. This attitude of Tencent is conducive to the construction of HMS ecology, as well as to Tencent's own development.
When the U.S. first began to suppress Huawei, many companies did not realize the U.S. intentions, and as the U.S. pressed Huawei step by step, Google began to prohibit Huawei from using GMS, and domestic mobile phone-related enterprises began to feel a certain threat. It wasn't until later, when overseas WeChat and Ali also began to meet resistance, that they really felt the threat of the US.
As everyone knows, everyone sees that the U.S. crackdown on Huawei is just the beginning, and the ultimate goal is to target our entire information industry, including, of course, application platforms.
Google cut off Huawei's GMS supply, making Huawei's overseas business extremely shrinking, and as a last resort, Huawei invested heavily in improving its HMS mobile phone ecosystem, in order to replace GMS in extreme cases and ensure the continuity of the mobile phone business. Huawei not only invested heavily, but also introduced a series of policies to encourage localized application development around the world in order to attract developers to the HMS ecosystem. At the same time, Huawei also organized the Songshan Lake Conference and completed the basic HMS ecology in just a few months.
At present, the number of registered developers in the HMS eco-system has reached 1.8 million worldwide, nearly double the 910,000 during last year's developer conference; the number of apps integrated with HMS Core has reached 96,000 worldwide, more than doubling; the number of overseas high-quality apps on Huawei's app marketplace (AppGallery) has increased from 6,000 last year to 73,000, AppGallery Has become the world's Top 3 app store, from January to August this year, a cumulative total of 261 billion times worldwide distribution of applications, helping different countries and regions of fine applications have the opportunity to reach 700 million Huawei users around the world.
In China, HMS is incomplete without WeChat adaptation. During the construction of HMS, many users are worried about BAT's attitude and whether it is willing to enter the HMS ecology.
In fact, to enter the HMS ecology is also conducive to the development of domestic mobile network application companies, can use HMS as their spare tire, this spare tire for the domestic Xiaomi, OPPP, Vivo and other mobile phone manufacturers of greater significance, and the final complete spare tire is the combination of Hong Meng and HMS.
For details about Huawei developers and HMS, visit the website.
HUAWEI Developer Forum | HUAWEI Developer
forums.developer.huawei.com
Thanks for sharing valuable information
“Woodpecker" Program , Your suggestions matter!
The construction of an open and mutually beneficial innovation ecosystem requires the efforts of all excellent developers.
To streamline app registration, integration, and release, thereby helping developers achieve higher productivity and quality, the Global Partnerships & Eco-Development Dept has launched the "Woodpecker" program.
Participate now, report errors in our official documents or tell us your suggestions, and win prizes!
Time Period
Now - 23:59 on June 4, 2021 (UTC+8)
(Awards will be announced on 11st June,2021)
Prizes
First prizes HUAWEI Watch GT 2, Total 3
Second prizes Amazon Card worth US$100, Total 10
Prizes will be awarded based on score ranking, with a score of 5 being the minimum for prize eligibility.
How to Participate?
Click here:
https://www.reddit.com/r/HuaweiDevelopers/comments/mrykat
Huawei, the leading global technology company, has announced that Angry Birds 2, the hugely popular game from developer, Rovio, has been integrated on to the rapidly expanding AppGallery. This is the latest move onto the platform from a major mobile gaming company, indicating the growing influence of AppGallery as a means to reach large international audiences.
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Earlier this month Playrix announced that it was launching its brand new restoration challenge game, Manor Matters on AppGallery, following the success of its previous two brain-teasers Gardenscapes and Homescapes.
“We are developing partnerships with some of the world’s leading game developers and as they reap the dividends of exposure to our vast user base, confidence amongst other studios and developers is growing,” said Derek Yu, President of Huawei CEE & Nordic and Canada at Huawei Consumer Business Group. “This of course benefits our customers who are increasingly gaining access to the exciting, inspiring games that feature at the top of their gaming wish-lists.”
Angry Birds is widely acknowledged as the game that established mobile as a viable gaming platform. However it is Angry Birds 2 that drove the popularity of the brand, challenging users to build the ultimate flock to defeat their enemies, the pigs, and save the eggs. Gamers will be able to train their skills on Angry Birds 2 by mastering the slingshot, which will accelerate them up the leader-board, increase their scoring power by recruiting birds with feathers and competing in new events to collect seasonal hats.
This is the first Rovio game to be listed on AppGallery, however the movie based on the game is already available on Huawei Video¹, the company’s platform for video content. As well as playing the game, users will also be able to customise their phones using Huawei Themes to display Angry Birds 2 branding, while customers with Huawei smartwatches and bands will be able to download Angry Birds 2 watch faces.
(Disclaimer: Above product images are for illustrative purposes and actual final watch faces may differ)
Huawei will support AngryBirds 2 with 50% cash back on the first in-game transaction, and 20% on other transactions in Europe².
“We are very excited that Angry Birds 2 will now be available to millions more gamers around the world through our partnership with AppGallery” says Miikka Lindgren, VP of Business Development at Rovio. “Rovio's mission is to create joy, and we are always happy when our games and the joy we create reach new audiences. I hope lots of new players get into some serious pig popping fun with our Angry Birds and their porky enemies, using all the fantastic gameplay options that we are putting at their disposal.”
Huawei provides comprehensive support for app integrations
Huawei works closely with app publishers throughout the technical process of bringing games onto AppGallery. This is part of Huawei’s commitment to all developers and enables them to quickly realise the massive business benefits and enhanced user reach of an app store that is now the third largest in the world.
As one of the world’s fastest-growing app marketplaces, AppGallery strives to partner with leading brands and gaming developers, like Rovio, whose titles attract the biggest global audiences. This is allowing the platform to list a constant stream of exciting, challenging and entertaining content, connecting users with the games they most want to play and developers with a new and previously untapped customer-base.
The gaming category is at the forefront of apps expansion on AppGallery with over 500% more games now available on the platform compared to a year ago. The company has also created a separate tab dedicated to gaming on AppGallery’s home page, which was launched along with the new-look app store design earlier this year. The feature allows users to easily find games and content specific to their interests quickly and easily.
As part of its ecosystem development, Huawei is working closely with over 4 million registered developers to constantly bring new content to the platform, with over 134,000 applications now integrated with HMS, Huawei’s proprietary mobile services platform.
-Ends-
Notes to editor:
¹ Angry Birds 2 movie is available on Huawei Video in selected countries, prices may vary.
² T&Cs apply. The promotion is valid during 1-14 July.This offer is for Europe only.
About AppGallery
AppGallery is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. Our unique HMS Core allows Apps to be integrated across different devices, delivering more convenience and a smoother experience – and this is part of our wider “1+8+N ”strategy at Huawei.
With the AppGallery, our vision is to make it an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protect users’ privacy and security while providing them with a unique and smart experience. Being one of the top three app marketplaces globally, AppGallery offers a wide variety of global and local Apps across 18 categories including navigation & transport, news, social media, and more. AppGallery is available in more than 170 countries and regions with over 540 million monthly active users globally. Huawei partnered with 4 million developers across the globe, and in 2020 the total downloads from AppGallery have reached 384.4 billion times.
For regular updates on AppGallery, follow us on:
URL: https://consumer.huawei.com/en/mobileservices/appgallery/
Facebook: https://www.facebook.com/AppGalleryOfficialPage/
Twitter: https://twitter.com/AppGallery
Instagram: https://www.instagram.com/_appgallery/
YouTube: https:// youtube.com/AppGallery
LinkedIn: https://www.linkedin.com/company/huawei-app-gallery/
About HUAWEI Consumer BG
HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centres have been set up in Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information, please visit https://www.huawei.com/en
About Rovio
Rovio Entertainment Corporation is a global, mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 4.5 billion times so far. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, Rovio offers multiple mobile games, animations and produced The Angry Birds Movie in 2016. Its sequel, The Angry Birds Movie 2, was released in 2019. Rovio is headquartered in Finland and the company's shares are listed on the min list of NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)