In 2021, HMS Core Analytics Kit experienced 9 iterations, and released 11 new event tracking templates with related analysis reports, as well as paid traffic, channel, and uninstallation analysis models, helping developers a lot in growing users with convenient data analysis. The 6.4.0 version, released this year, delivers even more functions.
Here's what's new:
Released SDKs for new platforms (such as for quick games), enabling you to analyze data from more platforms.
Added the deletion and batch deletion functions to data export tasks for fast and efficient data export.
Released the server Python SDK and Node.js SDK for quick API use.
Added the function of sending back quick app conversion events for targeted ad placement.
Optimized analysis models such as real-time overview and page analysis for a better user interaction experience.
1. SDKs for New Platforms, to Comprehensively Analyze User Data on More Platforms
Following the release of SDKs for platforms such as quick apps and WeChat mini-programs, we added SDKs for new platforms like quick games in the new version. With simple integration, you can gain in-depth insights into the in-app journey of your users.
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2. Streamlined Data Export Page, Displaying Key Tasks Clearly
The data export function enables you to download event data so that you can import data into your own analysis system to perform your analysis. As you may need to carry out multiple export tasks at once, we have improved the data export list, to allow you to quickly search and find tasks. Now, you can filter and name tasks, as well as delete, or even batch delete, historical export tasks that you no longer need.
3. Python SDK and Node.js SDK, for More Choices to Use APIs
In addition to the SDKs for new platforms, the release of the Python SDK and Node.js SDK on the server side gives you more choices when using APIs. By integrating the server SDKs, you can use APIs easily and conveniently.
4. Sending Back Quick App Conversion Events for Optimal Ad Placement
As the cost of acquiring traffic increases, more and more advertisers hope to obtain high-quality user conversion through precise ad placement. The new version allows quick app conversion events to be sent back at low costs. On HUAWEI Analytics, you can configure conversion events that need to be sent back to HUAWEI Ads, such as app launch, registration, adding products to the shopping cart, making payment, retaining, re-purchasing, rating, sharing, and searching, to optimize the ad placement.
5. Improved Analysis Models for a Better User Interaction Experience
To improve user experience, we have optimized some analysis models to improve usability and display. For example, we have added the page grouping function to page management, allowing you to manage pages on the same tab page by page groups. We have also optimized real-time overview by adjusting the sequence of the selection boxes and supporting fuzzy search to quickly identify target users. Meanwhile, the layout of the attribute distribution card has also undergone improvements.
Moreover, we have changed the former Session path analysis page to the Event path page, and combined it with the Page path analysis page to a new Session path analysis page. We have also added the OS attribute to the filter criteria, which enables you to perform comparison analysis based on different OS versions.
* This data is from a test environment and is for reference only.
To learn more about the updates, refer to the version change history. Click here to get the free trial for the demo, or visit our official website to access the development documents for Android, iOS, Web, Quick Apps, HarmonyOS, WeChat Mini-Programs, and Quick Games.
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More information like this, you can visit HUAWEI Developer Forum​
With the release of HMS Core 5.0, HUAWEI Analytics Kit has witnessed great progress in its data analysis models and capabilities, such as support for the iOS SDK to meet your cross-platform analysis needs, full update of custom overview, and support for potential forecast and churn forecast during user lifecycle. In addition, with optimized funnel analysis, version analysis, audience analysis, app debugging, and data export, the Kit makes it possible for you to make informed decisions concerning app marketing and product optimizations.
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Let's see which functions of HUAWEI Analytics Kit 5.0 have been improved.
Support for the iOS SDK
Analytics Kit has been enhanced to support the iOS SDK and Android SDK for meeting your cross-platform analysis needs. It achieves one-stop unified analysis across platforms with users at its core, as users' behaviors will no longer be segmented.
If you have more than one app type (iOS, Android) or app in your project, you can view the overall analysis report or the analysis report specific to a certain app type or app by using filters. You can also compare the user behavior for different platforms and apps to make targeted operations strategies based on certain user groups, delivering a better experience for them.
Support for Potential Forecast and Churn Forecast of User Lifecycle
The user lifecycle overview and user analysis of each phase have been updated to support potential forecast and churn forecast. With one click you can save both the estimated potentially growing and lost users as audiences for precision marketing or targeted operations.
In addition, you can filter data by app, app type, or user attributes. The segment analysis of the lifecycle report can help you gain insights into user behavior during different phases of the lifecycle. You can then identify user lifecycle rules and adjust operations strategies accordingly.
Custom Overview Update
The custom overview of Analytics Kit has been fully updated to provide predefined indicators and cards. You can combine them as needed to create a custom overview.
Optimized Funnel Analysis
Funnel analysis has been improved so that you can use the same event in different steps to conduct drill-down analysis. One-click copy allows you to create a funnel based on an existing one, without the need to set the same events and parameters. You can also quickly build a funnel model by changing the order of the logged events.
Functions such as version distribution, audience analysis, app debugging, and data export have been optimized as well. Feel free to try out the updates.
You can also click the link below to learn more about the analysis models of Analytics Kit.
https://developer.huawei.com/consumer/en/hms/huawei-analyticskit
If you have any comments or suggestions on the updates, please leave a message below.
We are looking forward to your valuable insights!
Official website
Development Documentation page, to find the documents you need
Reddit to join our developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Naturally, the main concern for e-commerce companies is the amount of goods and services they sell, and there are many indicators related to this, such as order volume, transaction amounts, and payment conversion rates. These companies also need to be able to compare and analyze these indicators, so that they can find out why certain indicators increase or decrease, and take the necessary measures to improve any shortcomings. Key to all of this is being able to quickly obtain precise marketing data. Marketing teams in e-commerce companies need to update their marketing strategies frequently, and this means they often have to ask the development team to create and implement tracking tags. This takes time and effort, and can cause the marketing team to miss the best time window to market their product, as well as taking up developers' valuable time.
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Is there a way to track events dynamically without manual coding?
HUAWEI Dynamic Tag Manager (DTM) provides a visual event tracking function which makes tracking events much more efficient. It provides codeless dynamic tag capabilities which enable non-technical personnel to define the events they want to track. This cuts down on communication costs between departments and enables the marketing team to track and analyze data and optimize their strategy accordingly, even if they do not know how to code.
To add a visual event on the DTM portal, all marketing personnel have to do is scan a QR code with their phone. Then, the app screen will be synchronized to the DTM portal, as shown in the screenshot below.
Step 1: Add events to track them visually.
You may want an event to be generated when a user taps the Add to Shopping Cart button on the product details screen. When the user adds a product to their shopping cart, they also select attributes, such as color, version, and memory, and this information will also be reported.
Step 2: Specify the platform to which events are reported and set event parameters.
Step 3: Generate and release a configuration version. This will be automatically delivered by DTM.
Step 4: In AppGallery Connect, go to the HUAWEI Analytics > App debugging, and check that the event has been reported.
Click View details in the Operation column of the event to make sure the event parameters are accurate.
You can also add the visual events in the table below and set relevant event parameters. Click the link for details: https://forums.developer.huawei.com/forumPortal/en/topic/0203428614657600021
Once these events have been added, other relevant events will be reported to the specified analytics platform, such as HUAWEI Analytics, according to the users' action. These events can then be viewed on the analytics platform. DTM supports over 15 analytics platforms, including mainstream analytics platforms like HUAWEI Analytics, HUAWEI Ads, AppsFlyer, Adjust, Google Analytics (Firebase), and Facebook Analytics.
When an e-commerce app uses DTM to track and report events to HUAWEI Analytics, it can reduce the time it takes to track events from 3-4 days to just half a day. What's more, after receiving basic training, non-technical personnel can also manage tracking tags. DTM offers flexible event tracking solutions that can be adapted to different scenarios and requirements. With preset events in DTM, work that usually takes days or even weeks can be completed in just a few minutes.
To learn more about DTM, visit the HUAWEI Developers website.
Does it support to pdf format for downloading reports?
Can't we use the Huawei Analytics Kit to achieve the same result?
Precise targeting of users is very important when you release new product features or organize marketing activities. Precise targeting, however, is not a simple process. For example, how do you push messages that users are interested in without disturbing them, divide users into groups and push messages accordingly, and trigger message sending based on users' behavior and interests?
HUAWEI Analytics Kit, along with App Messaging, can help answer these questions.
What are HUAWEI Analytics Kit and App Messaging?
HUAWEI Analytics Kit is a free-to-use data analysis service for app operations personnel to track how users behave in apps and facilitate precise data-driven operations. Applicable to multiple platforms such as Android, iOS, and web, and various types of devices such as mobile phones and tablets, it can automatically generate more than 10 types of analysis reports based on users' behavior events.
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App Messaging triggers in-app messages in specific scenarios according to users' behavior events. It provides a large selection of templates for message display, including pop-ups, banners, and images, and supports custom formats with a variety of configurable message elements, encompassing images, colors, content, buttons, and redirections.
Message recipients vary according to dimensions, including the app version, system version, language, country or region, audience generated by HUAWEI Analytics Kit, and user attribute. App Messaging can help you enhance user loyalty for sustainable growth.
Examples of scenarios where HUAWEI Analytics Kit and App Messaging are applicable
Example 1: The funnel analysis function of HUAWEI Analytics Kit was used for a game app, and it was discovered that the pass rate of the fourth level of the game was far lower than that of previous ones. To prevent users from churning, the operations team decided to push in-app messages about gift packs that could help pass the fourth level to players who failed to pass this level more than twice, so as to encourage the players to continue trying and therefore reducing the churn rate.
In addition, when new players complete a task designed for beginners, a message about gift packs for new players can be pushed to them to help enhance their interest in the game and improve user retention.
Example 2: Through HUAWEI Analytics Kit's retention analysis and audience analysis functions, the operations team of an online education app found that users who added courses to favorites were more likely to be retained than others. Therefore, to enhance the user retention rate, the operations team decided to push a message that encouraged users to add the course they have joined to favorites.
Moreover, for e-commerce apps, messages about discounts and stock shortage can also be automatically pushed to users after they add a product to the shopping cart but have not paid, in order to improve the payment rate.
It takes you only 5 minutes to integrate HUAWEI Analytics Kit, which helps you achieve scenario-specific precise targeting and improve the conversion rate of active users.
Integration guide:
Android
iOS
Web
Sample code:
Android
iOS
Web
If you encounter any problems during the integration, you can submit a ticket online.
We look forward to your participation!
What is the most important thing in the big data era? According to Joe Kaeser, the CEO of Siemens, it is data. In his words, "data is the oil, some say the gold, of the 21st century."
Users produce data all the time when they are using mobile phones, tablets, computers, and IoT devices. With data, marketing and sales personnel can quickly analyze the market situation and tailor strategies accordingly. As the basic engine and raw materials for your service, data could help to spur growth.
1. Looking at the current situation of data collection and analysis
Currently, there are two pain points for data collection.
The first is huge waste: The SDK of an analysis platform needs to be integrated for obtaining data. To use different analysis platforms, SDKs of all these platforms need to be integrated, which results in cluttered programs, duplicated monitoring events, and a huge waste of mobile phone resources, such as the computing capability, memory, and network traffic. In fact, only one SDK is enough for collecting data, which will greatly reduce resource waste.
The second is low efficiency: Rapid market changes accelerate the updates and iterations of apps and web pages. Data timeliness is a matter of utmost concern over this trend. The conventional mode of relying on business and IT departments takes a long time, which compromises the data collection efficiency. The data collection efficiency can only be improved through configuring the dynamic tag management rules and visual event tracking, which enables you to collect data in a proactive and code-free manner.
Currently, there are hundreds of self-developed and third-party analysis platforms on the market, and each analysis platform has its own distinct features. It is normal for a company to use multiple analysis platforms, with some suitable for analyzing user behaviors, some for analyzing ad effects, some for analyzing business performance, and some for A/B testing.
How can data be collected efficiently and quickly and sent to multiple analysis platforms?
The answer is HUAWEI Dynamic Tag Manager (DTM), which is about to usher in a new era of data collection and sending.
2. DTM, a flexible and convenient tool
DTM allows people who are not familiar with coding to edit configuration rules (including the data sending time, content, and the analysis platform to which the data is sent) on a web page anytime and anywhere. After that, DTM can quickly obtain the required data and send the data to the specified analysis platforms. Here are some clarifications about what DTM exactly can and cannot do.
l DTM does not generate data. It only collects data.
l DTM collects data easily through rule configuration or visual event tracking, rather than through other labor-intensive methods, such as coding.
l DTM does not analyze data. It only sends data to the analysis platforms as required.
3. How to dynamically and flexibly collect and send data through DTM
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The preceding figure shows an e-commerce shopping page. If a user taps the button to add a product to their favorites, what can you do to report this event to HUAWEI Analytics Kit?
You only need to configure the configuration rules on the DTM portal page. The rules consist of the following content referred to as the three W's:
When: time when data is sent after an event occurs.
What: attributes and context data of an event.
Where: the analysis platforms that data is sent to, such as Analytics Kit, Google Analytics, and Facebook.
First, you need to configure a condition, which indicates the time when the data is sent. In this example, data sending is triggered when a user taps the button to add a product to their favorites.
You then need to configure the analysis platform and the data to be sent. After that, click Release.
After the configuration is complete, when a user taps the button to add a product to their favorites, a related event will be received by Analytics Kit, and the attributes of the added product, such as the name, color, and version, will also be displayed. If you need to send data to other analysis platforms, you only need to configure an account and parameters for the new platform through DTM.
What is the implementation principle of the preceding configuration?
For an app, you only need to integrate an SDK into the app once and then create configuration rules containing data about the three W's on the DTM portal page. That is, the requirement scheduling, analysis, development, testing, packaging, and release processes are no longer involved. From then on, you can collect data on demand.
It is even easier for a website! You only need to add a piece of JavaScript code on each page of the website and then create configuration rules containing data about the three W's on the DTM portal page.
Compared with the conventional hard coding mode, this mode should be a huge improvement on the data obtaining efficiency. If you still think that it is a little difficult, visual event tracking will help you obtain data more easily.
Visual event tracking allows you to visually add tracking events on the web-based UI by selecting relevant components.
Go to the Visual event page and select the button for adding a product to favorites to add a tracking event for this button. You can also add parameters for the event, such as the product name, color, version, and capacity. Once a user taps this button, this event and relevant data will be reported to the specified analysis platform.
Visual event tracking has the following advantages: 1. Operations personnel can also add tracking events. 2. After the visual event information is updated, no code needs to be modified and no new app version needs to be released. Through visual event tracking, data can be collected in a faster and more cost-effective manner. DTM may currently be the first product on the TMS market that combines the tag management system and visual event tracking together.
More supported user behavior platforms
More dynamic data collection policies
Faster and easier data collection
Flexible connections to multiple analysis platforms
All here for you with DTM
For more details, you can go to:
l Our official website
l Our Development Documentation page, to find the documents you need
l Reddit to join our developer discussion
l GitHub to download demos and sample codes
l Stack Overflow to solve any integration problems
Read In Forum
Since the release of various industry reports and corresponding event tracking solutions, Analytics Kit has helped a large number of developers from various industries achieve efficient operations and business growth. Recently, a number of performance and function updates have been made to Analytics Kit 6.3.2, for more convenient user data analysis.
Here's what's new:
Added the function of audience creation by importing files, helping you group users for precise operations.
Added the function of audience synchronization to HUAWEI Ads, for targeted marketing.
Added the server SDK, allowing you to quickly call relevant capabilities.
Enhanced analysis models, for in-depth data analysis.
Create Audiences by Importing Files for Easy User Grouping
Audience creation using user labels and events relies on users' in-app behavior. However, for some scenarios, such as offline purchases, this method does not work because payment-related labels are unavailable for such users. Luckily, Analytics Kit 6.3.2 has solved this problem. You can download and fill in the template with AAIDs or user IDs, and upload it to easily create an audience.
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After importing the audience, you can use the filter function to analyze the audience in a detailed manner. Meanwhile, you can create another audience by combining imported audiences.
Synchronize Audiences to HUAWEI Ads for Targeted Marketing
Over recent years, payment conversion results have been poor compared to the rising cost of marketing, and this has highlighted the need for targeted marketing.
To meet your need, Analytics Kit allows you to synchronize audiences created through the audience analysis function to HUAWEI Ads. You can analyze the audiences to learn about their product needs, and then deliver corresponding ads through HUAWEI Ads to realize targeted operations. In this way, you can effectively promote the payment conversion of potential customers and boost the ROI of ads.
Reduce Workload with the Server SDK
Currently, Analytics Kit provides the APIs for importing custom user attributes and reporting user behavior. To reduce your workload and allow you to call API capabilities more conveniently, the server SDK is now available for you to integrate.
Analyze Data with Advanced Analysis Models
For you to implement in-depth data analysis, the current analysis models have been optimized from dimensions including user experience, performance, and UI.
For instance, when analyzing a parameter of a specific event, you can select a value from the drop-down list box, while in earlier versions, you have to manually enter a value. On top of this, tables on the Paid traffic and Payment analysis pages have also been optimized to display user data clearly.
To learn more about the updates, refer to the version change history. Click here to get the free demo trial, or visit our official website to access the development documents for Android, iOS, Web, Quick App, HarmonyOS, and WeChat Mini-Program.