Ads are one of the most prominent monetization sources for mobile app developers. The challenges are how to strike a balance between user experience and stable revenue, as well as how to protect user privacy while releasing personalized ads. HUAWEI Ads can be a powerful assistant for you to achieve business success.
About HUAWEI Ads
HUAWEI Ads aims to build an open and regulation-compliant advertising ecosystem. It provides developers with the Publisher service and advertising identifiers (OAID) to monetize app traffic while protecting user privacy.
Costs more than monetization revenue: business failure
Costs less than monetization revenue: continuous growth
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
HUAWEI Ads: Your First Choice for Fast Monetization
What will affect ad revenue? The following formula illustrates the factors contributing to ad revenue growth.
Ad revenue = Ad requests x Fill rate x eCPM x Revenue sharing ratioGenerally, the number of ad requests is determined by the number of app users, daily active users, and ad slots. The fill rate is determined by the number of advertisers, ad platform stability, as well as countries and regions. There are many factors that determine the eCPM, such as ad slot positions, ad formats, and ad assets.
So how can HUAWEI Ads help you easily obtain high monetization benefits? HUAWEI Ads has the following advantages for implementing a high fill rate, high eCPM, and competitive revenue sharing ratio.
High-Value Advertisers
In the past three years that HUAWEI Ads has been in operation in China, it has attracted a large number of global brands and performance-based advertisers from the automobile, luxury goods, tourism, and e-commerce industries, just to name a few. It was launched to markets outside China on January 15, 2020. With the expansion of the ad ecosystem, more advertisers will join and bring more ad resources.
Competitive Revenue Sharing Ratio
HUAWEI Ads offers the most appealing revenue sharing policy in the industry to bring higher revenue for developers. Developers will receive 90% of ad revenue in 2020 and 80% in 2021. In the future, developers can still get 70% of ad revenue. In other words, the sooner you join, the more money you can earn.
Various Innovative Ad Formats
HUAWEI Ads provides more options for you, covering most mainstream ad formats like native ads, rewarded ads, and banner ads.
What's more, HUAWEI Ads has made great efforts to help developers achieve a balance between app monetization and user experience.
Personalized Ads
Based on the hundreds of millions of Huawei end users, HUAWEI Ads deeply explores user profiles and only recommends personalized ads to target users, preventing irrelevant ads from affecting user experience.
App Installs with Just One Tap
HUAWEI Ads enables app installs from performance-based ads with just one tap, ensuring that users can enjoy an uninterrupted experience by not being redirected away from apps.
Consistent Visual Experience Across Devices and Platforms
You can quickly integrate dynamic native templates and adjust the UI layout based on your needs, reducing ad development time. In addition, intelligent matching makes ads fit seamlessly into the contextual environment and guarantees a consistent advertising experience across devices and apps.
More Open and Compliant Ecosystem
HUAWEI Ads has already established partnerships with many top worldwide mobile attribution and marketing analytics platforms from around the globe such as AppsFlyer, Adjust, and Kochava. This enables HUAWEI Ads to provide ad tracking and optimization services for developers and advertisers and to help them carry out configurable cross-device attribution, analytics, and remarketing.
Streamlined Integration Process
To use the powerful functions of HUAWEI Ads, you can start to integrate it now in as little as 3 days.
For guidance during the HUAWEI Ads integration process, please go to the HUAWEI Developer website, where you will find the integration guide and other resources for reference, or you can contact us by work order for further technical assistance.
For more information, you can visit https://developer.huawei.com/consumer/en/
Related
Entersekt's Collaboration Unlocks Financial Apps Opportunities for Developers&Users
Entersekt fast-tracks its software update to integrate Huawei Mobile Serviceopen Chip-Device-Cloud capabilities
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
A global fintech company that leads the industry in digital security and payments enablement technology says their recent integration with Huawei Mobile Service (HMS) has enabled them to continue meeting their customers’ strong demand for user-friendly, highly secure digital banking services and will help unlock new commercial opportunities.
Entersekt is a South African-based company that pioneered phone-as-a-token, out-of-band push authentication and pride themselves on innovating in digital security, payments, and user experience in the financial sector. It works with some of the biggest names in banking and payments, including some of the largest global payments networks like Swisscard, and core banking providers like Capitec Bank, Absa and Nedbank, and offer a range of solutions spanning user authentication, digital identity, contactless, and remote customer registration.
The company fast-tracked work on its mobile software development kit (SDK) and integrated HMS’s fully open Chip-Device-Cloud capabilities, including Huawei’s Push Kit. This facilitates push messaging, enabling banking apps using Entersekt’s technology to better engage Huawei device users and giving consumers a more targeted and tailored banking service.
Entersekt chief commercial officer Dewald Nolte said the company’s collaboration with Huawei also ensures consumers upgrading to new Huawei devices will continue to be protected from fraud, giving them added confidence to bank securely.
“As more and more people choose to manage their personal finances on mobile devices, consumers expect to be able transact digitally without fear or compromise, and this partnership helps give Huawei device users peace of mind when managing their finances with applications that employ our technology,” Nolte said.
The fintech provider holds an 80 percent share of the South African digital banking authentication market and counts some major overseas banks as customers, with millions of consumers worldwide relying on the company’s software when conducting their personal banking. With the updated SDK now ready for release to app developers across the globe, Nolte regards the integration with HMS as another opportunity for the Entersekt and institutional customers listing on AppGallery.
“Not only does our latest collaboration with Huawei mean we’re better placed to meet consumer needs, it also opens up new markets and ensures that the growing number of Huawei device users can benefit from this technology, both in South Africa and abroad,” said Nolte.
Nolte also said the collaboration was made easier thanks to Huawei’s commitment to providing developers with full-cycle operational support.
“Our engineers report that the integration effort ran very smoothly, with proactive support and collaboration from Huawei,” said Nolte.
Huawei provides, worldwide, and round-the-clock operation support throughout the entire development cycle to incentivise innovation, ensure ecosystem prosperity, and help developers succeed in business.
Entersekt’s latest update is just one example of the thousands of Huawei’s collaborations with the world’s top developers to create quality apps, with Huawei’s fully open Chip-Device-Cloud capabilities helping accelerate app experience innovation. To date, over 60,000 apps have integrated Huawei’s unique hardware and software capabilities to create an enhanced user experience.
All applications developed in collaboration with Huawei, along with thousands of other quality apps, are available on Huawei’s open and secure app distribution platform, AppGallery. As one of the top three app marketplaces globally, AppGallery is available in more than 170 countries and regions, and connects over 650 million users to Huawei’s smart and innovative ecosystem.
Not only does AppGallery ensure user privacy and security, it also provides unique functional experiences and better app discovery options. It aggregates quality popular applications from around the world, with thousands of apps across 18 categories including news, social media, entertainment, and more.
For more information, please visit https://forums.developer.huawei.com/forumPortal/en/home?fid=0101246461018590361.
For more Huawei and AppGallery collaborations, welcome to our DevHub @ HUAWEI Developer Forum
Very nice, thank you
More information about HDC, you can visit HUAWEI Developer Forum
At the HDC.Together 2020 conference, HUAWEI Dynamic Tag Manager (DTM) received widespread attention thanks to its flexible and efficient mobile app and website data tracking functionalities, and the fact it does not require coding. It is also cost-efficient and supports multiple analytics platforms.
Tag managers help developers deploy and organize the tags on their websites or apps, so third-party data analytics platforms can collect and share the data they need. They can solve the issue of website and app performance deteriorating due to too many tags being deployed.
"DTM may be the first tool in the industry to enhance a tag management system (TMS) by adding visual event tracking. The usability of visual event tracking, combined with the flexibility of TMS, make DTM both efficient and flexible, and will empower enterprises to achieve rapid growth through digital marketing. Thanks to its user-friendly portal, enterprise marketing personnel can dynamically update tags and easily track specific visual events, so they can stay on top of their marketing data without needing to code."
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
DTM's Product Manager demonstrated its functions by using an example:
After delivering an ad through a range of media channels, an enterprise marketing team needs to analyze its performance by looking at metrics such as purchases and subscriptions. This enables them to see which channels were most successful, so they can optimize their ad delivery to achieve the best results at the lowest possible cost.
Traditionally, this would require the enterprise to modify its app code to track specific events.
This creates the following challenges:
1. Heavy workload: The enterprise would need to integrate multiple SDKs if it wants to use multiple analytics platforms.
2. Long period: To modify the conditions and rules for sending data to meet different marketing requirements, the enterprise would need to modify the app's code and then release an update, which is usually time-consuming.
3. High cost: To send data to multiple analytics platforms, the enterprise would need to maintain multiple sets of code.
These challenges undermine the efficiency, flexibility, and results of digital marketing. HUAWEI DTM can help enterprises to easily overcome these challenges.
DTM offers a simple and reliable tag management solution that is free and easy to integrate, allowing developers to flexibly manage their tags without the hassle of coding.
Advantages of DTM:
① Dynamically adjust data reporting rules, without having to release updates
Generally, enterprises carry out marketing activities more frequently than they release app updates. This means that if their marketing activity data monitoring is reliant on app updates, they will need to frequently modify their app's code, and then wait until the next app update before their changes will take effect. As a result, they may miss out on the best marketing time window. With DTM, they can do all of this from an easy-to-use DTM portal. It requires no coding, and their changes will take effect straight away, without them needing to release an app update.
② Everything is faster
Enterprises can configure rules for collecting, processing, and reporting data on the DTM portal, and this configuration will take effect in just 6 hours.
③ Multi-platform distribution
Enterprises often need to deliver ads through different channels and use different data analytics platforms to compare performance. DTM can collect data from different digital marketing systems and report the collected data to multiple analytics platforms, such as HUAWEI Analytics, AppsFlyer, Adjust, Google Ads, and Google Analytics for Firebase.
④ Lower cost, higher efficiency
Enterprises can directly add, delete, and modify tags on the DTM portal, which is cheaper and requires less IT resources. They can also manage all tags centrally, considerably improving the efficiency of their tag management.
⑤ Data privacy and security
DTM has data centers in China, Singapore, Russia, and Europe. It strictly complies with privacy laws and regulations of a wide range of countries and regions such as the GDPR, so it protects developers' data privacy and security.
During the HDC, DTM's visual event tracking function caught the eyes of many developers.
With visual event tracking, marketing personnel can synchronize app screens or web pages to the DTM portal, and then click the relevant screen or page elements on the portal to quickly add visual events and parameters for these elements without coding, greatly improving data collection efficiency.
Page for adding visual events for an app screen
Page for adding visual events for a web page
DTM can be used together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.
To learn more about DTM, go to the HUAWEI Developers website or send an email to [email protected].
For more details, you can go to:
Our official website
Our Development Documentation page, to find the documents you need
Reddit to join our developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
What promotion resources are available in AppGallery for developers in China and how you can access those resources
AppGallery provides developers with rich support of resources, including app market resources, mobile resources, local marketing resources, joint operations, and revenue sharing. Among them, the available resources in the Huawei app market include splash screen, banner, featured page, gifts, campaigns, albums, and recommendation cards. Huawei’s mobile resources outside the AppGallery include wallpapers, Huawei video, browser ads, and pre-installs of your app in new phones. Also, Huawei search provides multiple traffic portals to increase the exposure of the application.
HUAWEI AppGallery paid promotion for developers
Ranked high in the apps available, distributed games, and user quality, HUAWEI AppGallery provides a convenient and quality platform for various app developers and is committed to building a fair, targeted, and efficient release channel to increase app exposure and download rate. Huawei Ads is the main entry to attract massive traffic, which will provide abundant ad resources, such as a splash screen, a news feed, top banner, pre-roll ads, banner, and Huawei video. Huawei Ads can accurately determine the targeting of ad placement based on multiple data to provide correct ads for users. Huawei ads obtain the seeds and optimize the user model, then deliver ads to lookalike users.
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
Promotion resources on AppGallery in the Chinese mainland
From our experience, after the developer’s applications have been released on AppGallery in China and are based on HMS, they usually have a need for resources to promote. To help App developers who are entering China for the first time, Huawei has rich promotion resources to provide, including top banner, push messages, new releases, Global apps, and Content Window. With all the resources, we can guarantee you a big boost in user acquisition and monetization.
Joint operations with Huawei to distributing your applications
HUAWEI AppGallery cooperates with developers to operate apps and distribute them worldwide. It provides convenient development services and quality operations resources and carries out various marketing activities to drive use and transaction volume growth. If developers participate in Huawei’s joint operation and have further cooperation with Huawei, their apps will appear in these activities. Joint operation and joint marketing can help games to obtain user growth quickly. An important point is that Huawei provides a higher percentage of the share of the joint operation. Compared with 70% for Google Play developers, the share for Huawei AppGallery developers is 85% for the first two years.
Gift cooperation for developers to promote in China
The Gift Management module is open to all enterprise developers and supports the configuration of global gift packages. After a gift package is created and approved, it is displayed on the app details page of the Huawei AppGallery client. Additional exposure positions will be offered to gift packages that meet specified requirements.
Other promotion resources
Huawei provides one-stop application distribution services for developers. In addition to the preceding promotion resources, Huawei also provides multiple resources to help developers attract new users and generate revenue. For example, developers can create operation activities by themselves after released in China, which is configured with different resource slots based on the benefits and purpose. After the activities are approved, they can be officially launched on the Huawei AppGallery (including children center, education center, and game center). In addition, the Huawei AppGallery community is an important resource developed by Huawei. Developers can publish content, initiate community activities, and answer user questions in the community to gain greater influence and exposure. Besides, the content recommendation is a new column of Huawei AppGallery, which can help developers present valuable developer/app stories and bring their application closer to consumers.
Huawei have diverse promotional resources to help developer enter the Chinese market, and for more information about how to grow with AppGallery in China, please contact us by email: [email protected]
What about rest of the world, can they use same or different tools ?
V Recorder, a screen recording app, continues to experience a surge in daily downloads even after the partnership marketing campaign with AppGallery has successfully concluded. Through extensive ad promotion on AppGallery, the campaign sought to drive app awareness and app user growth. Experiencing a daily download increase of sixty times in the Middle East and Africa (MEA) and seventeen times in Latin America (LATAM) during the campaign, V Recorder’s figures continued to rise. Compared to pre-campaign, the MEA region maintained a growth of sixty times in daily downloads, with the LATAM region boasting of figures of 635%.
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
A Partnership that Yielded Unbelievable Results
AppGallery is constantly working towards becoming the top destination for quality and popular apps from all markets. As part of this vision, Huawei is committed to not only providing the best app download experience for consumers but also to the growth of developers. AppGallery is always seeking out developers for collaborative marketing campaigns where each side share marketing resources to drive brand awareness among their respective userbase. With these reciprocal partnerships, Huawei provides key operational resources that can benefit brand partners and their apps, which in turn improves the experience of AppGallery for end-users.
In addition to participating in this marketing campaign, V Recorder has also integrated two Huawei Mobile Services (HMS) Core kits, including In-App Purchase Kit as well as Ads Kit. With the HMS toolkits’ implementation, V Recorder’s app experience was enhanced exponentially for AppGallery users. Additionally, the integration to the HMS ecosystem grants V Recorder access to the comprehensive operational support that Huawei provides for its registered developers.
“Despite its short run, the partnership with AppGallery exceeded all imaginable targets. The success of this campaign is a testimonial to the effectiveness of Huawei and AppGallery’s marketing efforts,” said WU Yi at Shanghai Aiqi Info. “We are definitely looking forward to future opportunities with Huawei. This collaboration with AppGallery has really inspired us and we will definitely pour more resources into our next project with Huawei to reap even greater rewards.”
AppGallery pulled all the stops for V Recorder’s promotion on AppGallery. The screen recording app was featured heavily in high traffic locations, including AppGallery’s splash screen as well as on the recommended list. These prominent spaces, which have high visibility, effectively reach out to AppGallery’s 460 million active users. Throughout the campaign period, the app also rotated between various prime ad spaces to maintain awareness among Huawei users.
AppGallery – An open, innovative app distribution platform that is accessible to all
As the top three app marketplace globally, Huawei is fully committed to its developers and their businesses. The success of an app marketplace hinges on the quality of the apps it has onboarded. Thus, Huawei has been providing support and resources to help developers succeed including one-stop operational support for developers worldwide covering the entire development cycle, to incentivise innovation and promote ecosystem prosperity.
With over 184 billion app distribution in H1 2020 alone, AppGallery is continuously working to bring together quality global and local applications by actively reaching out to developers and inviting them onboard. Since its launch, AppGallery has assembled a remarkable catalogue of apps across 18 categories including entertainment, social media, news, and more.
For more information about V Recorder,please visit the AppGallery at
https://appgallery.cloud.huawei.com...le=zh_CN&source=appshare&subsource=C101072825
For more information, please visit the Huawei Developer website at https://developer.huawei.com/consumer/en/ or the Huawei Developer Forum at https://forums.developer.huawei.com/forumPortal/en/home
{
"lightbox_close": "Close",
"lightbox_next": "Next",
"lightbox_previous": "Previous",
"lightbox_error": "The requested content cannot be loaded. Please try again later.",
"lightbox_start_slideshow": "Start slideshow",
"lightbox_stop_slideshow": "Stop slideshow",
"lightbox_full_screen": "Full screen",
"lightbox_thumbnails": "Thumbnails",
"lightbox_download": "Download",
"lightbox_share": "Share",
"lightbox_zoom": "Zoom",
"lightbox_new_window": "New window",
"lightbox_toggle_sidebar": "Toggle sidebar"
}
What is Huawei ads ?
And why should you seriously consider it as an additional source of monetization for your apps?
Huawei Ads is a Mobile advertising platform built around, and fully integrated with, our ecosystem. By joining Huawei Ads, as a developer you will benefit from a fully connected digital world of high quality traffic.
Our AppGallery, our apps and services and our the 3rd party apps already active in our ecosystem, provide the perfect environment for a smooth user experience on one hand and enhanced monetization capabilities on the other. As you can see from the graph thousands of partners are already joining and you can soon become one of them!
What are the available formats you might be wondering?
All major ad formats are supported in Huawei Ads ensuring a full coverage across all industries while bridging every touch point along the customer journey.
From a simple banner to a full page interstitial from a native ad to a rewarded Video dedicated specifically to the gaming industry and fully integrated with the game mechanics.
What are the advantages of joining HUAWEI Ads?
The first thing that I would point out, and I can imagine this is a top priority for developers is our seamless integration between your app and the AppGallery.
The one-click install will ensure the best user experience: the user can directly install the apps right from the Ad without being redirected to other pages. As a result, not only this will benefit the user from a user experience point of view but it will also generate a higher CTR higher conversion rate and ultimately a considerably lower cost of acquisition.
Our ecosystem is growing fast and we can already count on 700M active users registering a 62% growth YoY. This is a massive number that will make sure your App has the audience it deserves the quality it deserves and it will spearhead your mobile business.
We’re here to grow with our partners and value our partners' feedback and continued collaboration.
A highly profitable Ads Platform. Developers and publishers can benefit from a high revenue share compared to our competitors.
We will grant our partners 90% revenue share for the year 2020. And 80% revenue share for 2021.
I am a developer: what can I expect from HUAWEI Ads?
In order to really grasp how this could work for you as a developer. let’s take a look at our partner Wetter.com.
A media publisher in the weather forecast category Wetter started monetizing with us a few months ago and since then its revenue growth has been steady and strong.
As the no.1 Weather App in Germany Wetter.com has 12M monthly active users in AppGallery and with Huawei Ads they now have the ability to monetize this user base while ensuring a smooth user experience.
With a strong average CPM of almost 3 euro and counting on 3 million ad requests per day Wetter.com generated a 20% revenue uplift adding an additional source of monetization for their business.
Rounding Up: What to expect from HUAWEI Ads
We saw that they added an additional stream, an additional revenue stream, achieved great performance with a high CPM, gained access to millions of active and engaged users, received a higher revenue share, and ultimately had an uplift in the revenue that they generated with us compared to our competitors
how do we get started with Huawei Ads?
Getting started with Huawei Ads is easy and straightforward:
The first thing you need to do is register on our portal and sign the service agreement. Then add apps and slots on our publisher console. Then integrate our Ads SDK and upload packages to AppGallery.
We also offer great support for our partners and we are here for you to answer your questions or deal with any concerns you may have.
Thank you for your time, we hope you enjoyed getting to know more about Huawei Ads.
We want to leave you with three takeaways that we believe could be the driver of your decision to join our platform.
First point: Reach millions of Huawei device users!
Rely on a strong global user’s base with 700M active users, growing rapidly.
Second point: Achieve great results!
Focus on Performance! You can count on a solid performance both from the monetization side and the user acquisition side. Earn a high revenue share, generate downloads and acquire new users relying on our precise targeting capabilities.
Third point: Let’s partner and grow together!