During product operations, your operations personnel may want to perform in-depth event tracking of every stage of a marketing activity or service function, in order to gain insights into user behavior during such activities or services. However, modifying code to track a large number of events poses unique challenges to app or website operations, as well as having potential negative impacts on user experience. As services change, your operations personnel will also need to continuously optimize the event tracking. To do this, they will need to regularly submit requirements for modifying tracking code to the product's development personnel, which can be an inefficient and time-consuming process.
Is there a way to make event tracking easier for operations personnel?
HUAWEI Dynamic Tag Manager (DTM) offers such a way. DTM supports visual event tracking, which allows you to track events quickly without the need to write new code.
Take an e-commerce app as an example. With DTM, you can add tracking events for each button on the product details screen, as shown in the figure below.
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DTM allows you to track events for both Android apps and websites. The figure below shows the page for adding tracking events for a website.
With DTM's visual event tracking feature, you can considerably reduce the workload of your operations and development personnel, freeing them up to perform other tasks. Tracked events will be reported to HUAWEI Analytics which can generate dozens of types of analysis reports, offering you comprehensive insights into users and helping you refine your operations.
In addition, DTM can collectively manage your tags, and allows you to report data to different analytics platforms to perform various kinds of analysis.
Currently, DTM provides zero barriers to entry enterprise-level support, enabling you to enjoy high-quality services without financial investment.
How to Integrate DTM?
To learn more about DTM, visit HUAWEI Developers.
For details about how to integrate the DTM SDK, read the following guides:
Android app integration guide
Web app integration guide
Related
Imagine that one of the players for your game has spent a lot of time and effort becoming an advanced player, but is then unable to use his/her props, level, or points in the game on a new device, simply because they are not signed in to their account. The user would need to start from scratch, which could be so frustrating that they'd opt to uninstall the game. Account Kit can help you avoid this nightmare scenario, by enabling your game to share its digital assets across devices.
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Gameloft, an acclaimed and award-winning game publisher, has chosen to integrate Account Kit. Now Gameloft game apps allow for sign-in via one-click authorization on new devices, after which digital assets owned by the user, and linked to the user's HUAWEI ID, can be accessed on the new device. This has substantially enhanced user experience and user loyalty, by integrating Account Kit and other services like In-App Purchases, the game apps not only bring high-quality gaming experience to AppGallery users, but also see a great increase of their own downloads.
In addition, Account Kit incorporates two-factor authentication and facial or fingerprint sign-in technologies, and complies with international standards such as OAuth 2.0 and OpenID Connect, to keep user data and privacy under lock-and-key. A lot of financial apps from around the globe have integrated with Account Kit after their rigorous internal evaluation and have released the new version, due to the kit's formidable security and privacy protection capabilities.
More than 900 million users in 190+ countries and regions use HUAWEI IDs, a massive, global user base that can expand the reach and audience for your app to unexpected new heights. Account Kit will continue to upgrade to serve as an intuitive and accessible method of entry to your apps, helping you attract and retain users with unprecedented success.
For more information, please visit:
Account Kit Development Guide:
https://developer.huawei.com/consum.../introduction-0000001050048870?ha_source=hms1
Account Kit Codelab:
https://developer.huawei.com/consumer/en/codelab/HMSAccounts/index.html#0?ha_source=hms1
As an app developer, you’ll no doubt want to tell users about any new functions you launch, but there’s a few things you need to think about:
l How can you push messages that users care about without disturbing them?
l How can you accurately push different messages to different groups of users?
l How can you make sure messages are relevant to users' behavior and interests?
Fortunately, HUAWEI Analytics Kit and App Messaging have the answer to all of these questions.
What Is HUAWEI Analytics Kit
HUAWEI Analytics Kit is a free data analysis tool that you can use across a range of platforms (Android/iOS/Web) and on different devices (such as mobile phones/tablets). It automatically generates more than 10 kinds of analysis reports based on your users’ behavior and event data, so you can get a better understanding of your users and take a data-driven approach to marketing.
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Application Scenarios of HUAWEI Analytics Kit and App Messaging
Ø By using the HUAWEI Analytics Kit's funnel analysis function, the developers of one game app found that the pass rate for the fourth level of their game was far lower than those of the earlier levels. This gave them an idea: when players failed to pass the fourth level more than twice, the developers set the app to push messages to them containing links to claim gift packages. This helped more players overcome the level so they could continue playing the game.
Ø Using HUAWEI Analytics Kit's retention analysis and audience analysis functions, the developers of one online education app found that users who favorited courses were more likely to continue using their app. The developers decided to send in-app messages to users encouraging them to favorite courses.
Ø When a user completes a beginner-level task, you can send them a message including a link to claim a gift package.
Ø When a user adds a product to their shopping cart then leaves the page without placing an order, you can send them a message offering them a coupon or telling them that the item is selling out fast to encourage them to act quickly.
Streamlined Integration Process
Once you have integrated App Messaging, it only takes 5 minutes to integrate HUAWEI Analytics Kit. Then, you can accurately target users based on their specific scenario, and improve the conversion rate of active users.
For more details, you can visit:
Our official website
Our Development Documentation page, to find the documents you need:
Android SDK
iOS SDK
Web SDK
Quick APP SDK
If you have any questions about HMS Core, you can post them in the community on the HUAWEI Developers website or submit a ticket online.
We’re looking forward to seeing what you can achieve with HUAWEI Analytics!
Naturally, the main concern for e-commerce companies is the amount of goods and services they sell, and there are many indicators related to this, such as order volume, transaction amounts, and payment conversion rates. These companies also need to be able to compare and analyze these indicators, so that they can find out why certain indicators increase or decrease, and take the necessary measures to improve any shortcomings. Key to all of this is being able to quickly obtain precise marketing data. Marketing teams in e-commerce companies need to update their marketing strategies frequently, and this means they often have to ask the development team to create and implement tracking tags. This takes time and effort, and can cause the marketing team to miss the best time window to market their product, as well as taking up developers' valuable time.
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Is there a way to track events dynamically without manual coding?
HUAWEI Dynamic Tag Manager (DTM) provides a visual event tracking function which makes tracking events much more efficient. It provides codeless dynamic tag capabilities which enable non-technical personnel to define the events they want to track. This cuts down on communication costs between departments and enables the marketing team to track and analyze data and optimize their strategy accordingly, even if they do not know how to code.
To add a visual event on the DTM portal, all marketing personnel have to do is scan a QR code with their phone. Then, the app screen will be synchronized to the DTM portal, as shown in the screenshot below.
Step 1: Add events to track them visually.
You may want an event to be generated when a user taps the Add to Shopping Cart button on the product details screen. When the user adds a product to their shopping cart, they also select attributes, such as color, version, and memory, and this information will also be reported.
Step 2: Specify the platform to which events are reported and set event parameters.
Step 3: Generate and release a configuration version. This will be automatically delivered by DTM.
Step 4: In AppGallery Connect, go to the HUAWEI Analytics > App debugging, and check that the event has been reported.
Click View details in the Operation column of the event to make sure the event parameters are accurate.
You can also add the visual events in the table below and set relevant event parameters. Click the link for details: https://forums.developer.huawei.com/forumPortal/en/topic/0203428614657600021
Once these events have been added, other relevant events will be reported to the specified analytics platform, such as HUAWEI Analytics, according to the users' action. These events can then be viewed on the analytics platform. DTM supports over 15 analytics platforms, including mainstream analytics platforms like HUAWEI Analytics, HUAWEI Ads, AppsFlyer, Adjust, Google Analytics (Firebase), and Facebook Analytics.
When an e-commerce app uses DTM to track and report events to HUAWEI Analytics, it can reduce the time it takes to track events from 3-4 days to just half a day. What's more, after receiving basic training, non-technical personnel can also manage tracking tags. DTM offers flexible event tracking solutions that can be adapted to different scenarios and requirements. With preset events in DTM, work that usually takes days or even weeks can be completed in just a few minutes.
To learn more about DTM, visit the HUAWEI Developers website.
Does it support to pdf format for downloading reports?
Can't we use the Huawei Analytics Kit to achieve the same result?
Precise targeting of users is very important when you release new product features or organize marketing activities. Precise targeting, however, is not a simple process. For example, how do you push messages that users are interested in without disturbing them, divide users into groups and push messages accordingly, and trigger message sending based on users' behavior and interests?
HUAWEI Analytics Kit, along with App Messaging, can help answer these questions.
What are HUAWEI Analytics Kit and App Messaging?
HUAWEI Analytics Kit is a free-to-use data analysis service for app operations personnel to track how users behave in apps and facilitate precise data-driven operations. Applicable to multiple platforms such as Android, iOS, and web, and various types of devices such as mobile phones and tablets, it can automatically generate more than 10 types of analysis reports based on users' behavior events.
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App Messaging triggers in-app messages in specific scenarios according to users' behavior events. It provides a large selection of templates for message display, including pop-ups, banners, and images, and supports custom formats with a variety of configurable message elements, encompassing images, colors, content, buttons, and redirections.
Message recipients vary according to dimensions, including the app version, system version, language, country or region, audience generated by HUAWEI Analytics Kit, and user attribute. App Messaging can help you enhance user loyalty for sustainable growth.
Examples of scenarios where HUAWEI Analytics Kit and App Messaging are applicable
Example 1: The funnel analysis function of HUAWEI Analytics Kit was used for a game app, and it was discovered that the pass rate of the fourth level of the game was far lower than that of previous ones. To prevent users from churning, the operations team decided to push in-app messages about gift packs that could help pass the fourth level to players who failed to pass this level more than twice, so as to encourage the players to continue trying and therefore reducing the churn rate.
In addition, when new players complete a task designed for beginners, a message about gift packs for new players can be pushed to them to help enhance their interest in the game and improve user retention.
Example 2: Through HUAWEI Analytics Kit's retention analysis and audience analysis functions, the operations team of an online education app found that users who added courses to favorites were more likely to be retained than others. Therefore, to enhance the user retention rate, the operations team decided to push a message that encouraged users to add the course they have joined to favorites.
Moreover, for e-commerce apps, messages about discounts and stock shortage can also be automatically pushed to users after they add a product to the shopping cart but have not paid, in order to improve the payment rate.
It takes you only 5 minutes to integrate HUAWEI Analytics Kit, which helps you achieve scenario-specific precise targeting and improve the conversion rate of active users.
Integration guide:
Android
iOS
Web
Sample code:
Android
iOS
Web
If you encounter any problems during the integration, you can submit a ticket online.
We look forward to your participation!
Since the release of various industry reports and corresponding event tracking solutions, Analytics Kit has helped a large number of developers from various industries achieve efficient operations and business growth. Recently, a number of performance and function updates have been made to Analytics Kit 6.3.2, for more convenient user data analysis.
Here's what's new:
Added the function of audience creation by importing files, helping you group users for precise operations.
Added the function of audience synchronization to HUAWEI Ads, for targeted marketing.
Added the server SDK, allowing you to quickly call relevant capabilities.
Enhanced analysis models, for in-depth data analysis.
Create Audiences by Importing Files for Easy User Grouping
Audience creation using user labels and events relies on users' in-app behavior. However, for some scenarios, such as offline purchases, this method does not work because payment-related labels are unavailable for such users. Luckily, Analytics Kit 6.3.2 has solved this problem. You can download and fill in the template with AAIDs or user IDs, and upload it to easily create an audience.
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After importing the audience, you can use the filter function to analyze the audience in a detailed manner. Meanwhile, you can create another audience by combining imported audiences.
Synchronize Audiences to HUAWEI Ads for Targeted Marketing
Over recent years, payment conversion results have been poor compared to the rising cost of marketing, and this has highlighted the need for targeted marketing.
To meet your need, Analytics Kit allows you to synchronize audiences created through the audience analysis function to HUAWEI Ads. You can analyze the audiences to learn about their product needs, and then deliver corresponding ads through HUAWEI Ads to realize targeted operations. In this way, you can effectively promote the payment conversion of potential customers and boost the ROI of ads.
Reduce Workload with the Server SDK
Currently, Analytics Kit provides the APIs for importing custom user attributes and reporting user behavior. To reduce your workload and allow you to call API capabilities more conveniently, the server SDK is now available for you to integrate.
Analyze Data with Advanced Analysis Models
For you to implement in-depth data analysis, the current analysis models have been optimized from dimensions including user experience, performance, and UI.
For instance, when analyzing a parameter of a specific event, you can select a value from the drop-down list box, while in earlier versions, you have to manually enter a value. On top of this, tables on the Paid traffic and Payment analysis pages have also been optimized to display user data clearly.
To learn more about the updates, refer to the version change history. Click here to get the free demo trial, or visit our official website to access the development documents for Android, iOS, Web, Quick App, HarmonyOS, and WeChat Mini-Program.