As an app developer, you’ll no doubt want to tell users about any new functions you launch, but there’s a few things you need to think about:
l How can you push messages that users care about without disturbing them?
l How can you accurately push different messages to different groups of users?
l How can you make sure messages are relevant to users' behavior and interests?
Fortunately, HUAWEI Analytics Kit and App Messaging have the answer to all of these questions.
What Is HUAWEI Analytics Kit
HUAWEI Analytics Kit is a free data analysis tool that you can use across a range of platforms (Android/iOS/Web) and on different devices (such as mobile phones/tablets). It automatically generates more than 10 kinds of analysis reports based on your users’ behavior and event data, so you can get a better understanding of your users and take a data-driven approach to marketing.
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Application Scenarios of HUAWEI Analytics Kit and App Messaging
Ø By using the HUAWEI Analytics Kit's funnel analysis function, the developers of one game app found that the pass rate for the fourth level of their game was far lower than those of the earlier levels. This gave them an idea: when players failed to pass the fourth level more than twice, the developers set the app to push messages to them containing links to claim gift packages. This helped more players overcome the level so they could continue playing the game.
Ø Using HUAWEI Analytics Kit's retention analysis and audience analysis functions, the developers of one online education app found that users who favorited courses were more likely to continue using their app. The developers decided to send in-app messages to users encouraging them to favorite courses.
Ø When a user completes a beginner-level task, you can send them a message including a link to claim a gift package.
Ø When a user adds a product to their shopping cart then leaves the page without placing an order, you can send them a message offering them a coupon or telling them that the item is selling out fast to encourage them to act quickly.
Streamlined Integration Process
Once you have integrated App Messaging, it only takes 5 minutes to integrate HUAWEI Analytics Kit. Then, you can accurately target users based on their specific scenario, and improve the conversion rate of active users.
For more details, you can visit:
Our official website
Our Development Documentation page, to find the documents you need:
Android SDK
iOS SDK
Web SDK
Quick APP SDK
If you have any questions about HMS Core, you can post them in the community on the HUAWEI Developers website or submit a ticket online.
We’re looking forward to seeing what you can achieve with HUAWEI Analytics!
Related
What is HDD?
HUAWEI Developer Day (HDD) is a platform built by HUAWEI Developer for in-depth communication with developers. It provides developers with the latest open capabilities and services and brings them the latest industry trends of mobile devices. With this communication platform, Huawei and developers will jointly create the ultimate smart experience for hundreds of millions of end users.
what is HMS Core?
It is a shelter for Huawei mobile service. It is a collection of abundant open capabilities, provided by Huawei Cloud Service.
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Safety Defect and FIDO capabilities as the mobile safety solution
Firstly, Game Archive. It could save players' game archives from Huawei Cloud server. Players can retrieve the archive profile from any device anytime.
This capability could save rich archive elements, including archive name, last modified time, total game duration, archive pictures or descriptions.
Secondly, we allow the developers to customize achievements.
Thirdly, Leaderboard capability could allow developers to create the leaderboard for your games.
How to know your game players more
User behaviors is necessary for creating better game experience accordingly.
Huawei can provide the customized events with autonomous report and multi-dimensional data analysis.
How to precise operation capabilities
Huawei Push Kit is a reliable solution, with real-time message receipt, and 99% online arrival rate.
It could also give the precise operation capabilities with the capabilities combining with analysis and DTM Kit.
It also has the rich-style, including voice broadcasting and multi-language. It is not only for a joint platform, but also for IOS and web.
Business Monetization
I would like to share two developer stories with you.
The first story is from Conquerors: Golden Age, which is a popular strategy game focuses on history and warfare.
They want to have the flexible product management capabilities to change their packages frequently to attract users to buy more.
The final result shows just in 5 months, the monthly In-App Purchase times has increased by 13%.
Another story (is) from Tower Defense Empire, which is a 3D mobile game of tower defense.
In the beginning, they have the challenge that the activation to registration conversion rate was less than 50%. And the 3-day retention rate dropped by 10%.
We can see the final result is quite good. 92% of the event of the promotion shows the good result and feedback and (is) proved successful, even the chain rate was dropped by 10%.
Interested in this, you can visit HUAWEI Developer Forum to view more.
During product operations, your operations personnel may want to perform in-depth event tracking of every stage of a marketing activity or service function, in order to gain insights into user behavior during such activities or services. However, modifying code to track a large number of events poses unique challenges to app or website operations, as well as having potential negative impacts on user experience. As services change, your operations personnel will also need to continuously optimize the event tracking. To do this, they will need to regularly submit requirements for modifying tracking code to the product's development personnel, which can be an inefficient and time-consuming process.
Is there a way to make event tracking easier for operations personnel?
HUAWEI Dynamic Tag Manager (DTM) offers such a way. DTM supports visual event tracking, which allows you to track events quickly without the need to write new code.
Take an e-commerce app as an example. With DTM, you can add tracking events for each button on the product details screen, as shown in the figure below.
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DTM allows you to track events for both Android apps and websites. The figure below shows the page for adding tracking events for a website.
With DTM's visual event tracking feature, you can considerably reduce the workload of your operations and development personnel, freeing them up to perform other tasks. Tracked events will be reported to HUAWEI Analytics which can generate dozens of types of analysis reports, offering you comprehensive insights into users and helping you refine your operations.
In addition, DTM can collectively manage your tags, and allows you to report data to different analytics platforms to perform various kinds of analysis.
Currently, DTM provides zero barriers to entry enterprise-level support, enabling you to enjoy high-quality services without financial investment.
How to Integrate DTM?
To learn more about DTM, visit HUAWEI Developers.
For details about how to integrate the DTM SDK, read the following guides:
Android app integration guide
Web app integration guide
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Driven by increasingly fierce competition, refined operations for game users is becoming an inevitable trend, in which pushing messages will play an important role. Thanks to Push Kit, we can provide you with a solution that will help you efficiently implement refined operations using the kit's capabilities.
Generally, messages are sent in the following scenarios for game user operations:
(1)Recommending discounted in-app products to new and existing users, encouraging them to make a purchase.
(2)Sending messages relating to social activities such as a friend coming online, friend invitations, and game ranking changes, which improves user participation in games.
(3)Notifying users of changes in in-game ranking, bonus points, gold coins, and in-game resources.
(4)Pushing personalized messages, such as sending gift packages to a user on their birthday or sending messages about special holiday activities.
Once you know when you want to push messages to users, Push Kit then provides the following functions to help you perform refined operations:
1. Scheduled Messaging – Message Pushing at Just the Right Times
Mobile gamers must maintain a high level of concentration while gaming, and therefore often choose to game when they have free time such as after meals or before going to bed – these are the best times to push messages to them. With scheduled messaging, you can set push tasks in advance and make sure that they are executed on time, which helps you implement your operations strategies, and maximize user activity.
2. Subscription – Precise Message Pushing, with In-Depth Insight into Players' Preferences
Players' interests tends to change as they progress through the game, and therefore it is important to change the content of your push messages accordingly. Thanks to Push Kit's subscription function, you can now precisely push messages tailored to game stages, payment habits, and player interests, ensuring that the pushed content is suitable for every user.
3. A/B Testing – Message Content Based on Test User Feedback
With A/B testing, you can use test user feedback to select messages with the best performance, and push them out to targeted audiences.
4. Engaging Emojis – Enriching Message Content, for a Higher Tap-Through Rate
You can add emojis to messages to attract more players and send your game's tap-through rate soaring through the roof.
Integration of Push Kit
Since the Cocos game engine has integrated Push Kit, you can click the following link to complete the integration process:
>> Integrating Push Kit using Cocos
>> HUAWEI Push Kit official website
If you encounter any problems while using the service or have any questions, you can send logs and submit tickets online so that our support personnel can provide you with assistance. You can also join our dedicated section on Stack Overflow
We are looking forward to your participation!
Precise targeting of users is very important when you release new product features or organize marketing activities. Precise targeting, however, is not a simple process. For example, how do you push messages that users are interested in without disturbing them, divide users into groups and push messages accordingly, and trigger message sending based on users' behavior and interests?
HUAWEI Analytics Kit, along with App Messaging, can help answer these questions.
What are HUAWEI Analytics Kit and App Messaging?
HUAWEI Analytics Kit is a free-to-use data analysis service for app operations personnel to track how users behave in apps and facilitate precise data-driven operations. Applicable to multiple platforms such as Android, iOS, and web, and various types of devices such as mobile phones and tablets, it can automatically generate more than 10 types of analysis reports based on users' behavior events.
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App Messaging triggers in-app messages in specific scenarios according to users' behavior events. It provides a large selection of templates for message display, including pop-ups, banners, and images, and supports custom formats with a variety of configurable message elements, encompassing images, colors, content, buttons, and redirections.
Message recipients vary according to dimensions, including the app version, system version, language, country or region, audience generated by HUAWEI Analytics Kit, and user attribute. App Messaging can help you enhance user loyalty for sustainable growth.
Examples of scenarios where HUAWEI Analytics Kit and App Messaging are applicable
Example 1: The funnel analysis function of HUAWEI Analytics Kit was used for a game app, and it was discovered that the pass rate of the fourth level of the game was far lower than that of previous ones. To prevent users from churning, the operations team decided to push in-app messages about gift packs that could help pass the fourth level to players who failed to pass this level more than twice, so as to encourage the players to continue trying and therefore reducing the churn rate.
In addition, when new players complete a task designed for beginners, a message about gift packs for new players can be pushed to them to help enhance their interest in the game and improve user retention.
Example 2: Through HUAWEI Analytics Kit's retention analysis and audience analysis functions, the operations team of an online education app found that users who added courses to favorites were more likely to be retained than others. Therefore, to enhance the user retention rate, the operations team decided to push a message that encouraged users to add the course they have joined to favorites.
Moreover, for e-commerce apps, messages about discounts and stock shortage can also be automatically pushed to users after they add a product to the shopping cart but have not paid, in order to improve the payment rate.
It takes you only 5 minutes to integrate HUAWEI Analytics Kit, which helps you achieve scenario-specific precise targeting and improve the conversion rate of active users.
Integration guide:
Android
iOS
Web
Sample code:
Android
iOS
Web
If you encounter any problems during the integration, you can submit a ticket online.
We look forward to your participation!
Since the release of various industry reports and corresponding event tracking solutions, Analytics Kit has helped a large number of developers from various industries achieve efficient operations and business growth. Recently, a number of performance and function updates have been made to Analytics Kit 6.3.2, for more convenient user data analysis.
Here's what's new:
Added the function of audience creation by importing files, helping you group users for precise operations.
Added the function of audience synchronization to HUAWEI Ads, for targeted marketing.
Added the server SDK, allowing you to quickly call relevant capabilities.
Enhanced analysis models, for in-depth data analysis.
Create Audiences by Importing Files for Easy User Grouping
Audience creation using user labels and events relies on users' in-app behavior. However, for some scenarios, such as offline purchases, this method does not work because payment-related labels are unavailable for such users. Luckily, Analytics Kit 6.3.2 has solved this problem. You can download and fill in the template with AAIDs or user IDs, and upload it to easily create an audience.
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After importing the audience, you can use the filter function to analyze the audience in a detailed manner. Meanwhile, you can create another audience by combining imported audiences.
Synchronize Audiences to HUAWEI Ads for Targeted Marketing
Over recent years, payment conversion results have been poor compared to the rising cost of marketing, and this has highlighted the need for targeted marketing.
To meet your need, Analytics Kit allows you to synchronize audiences created through the audience analysis function to HUAWEI Ads. You can analyze the audiences to learn about their product needs, and then deliver corresponding ads through HUAWEI Ads to realize targeted operations. In this way, you can effectively promote the payment conversion of potential customers and boost the ROI of ads.
Reduce Workload with the Server SDK
Currently, Analytics Kit provides the APIs for importing custom user attributes and reporting user behavior. To reduce your workload and allow you to call API capabilities more conveniently, the server SDK is now available for you to integrate.
Analyze Data with Advanced Analysis Models
For you to implement in-depth data analysis, the current analysis models have been optimized from dimensions including user experience, performance, and UI.
For instance, when analyzing a parameter of a specific event, you can select a value from the drop-down list box, while in earlier versions, you have to manually enter a value. On top of this, tables on the Paid traffic and Payment analysis pages have also been optimized to display user data clearly.
To learn more about the updates, refer to the version change history. Click here to get the free demo trial, or visit our official website to access the development documents for Android, iOS, Web, Quick App, HarmonyOS, and WeChat Mini-Program.