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As a developer, you'll know that people these days have all sorts of apps to make their lives more convenient. But with so much competition, how do you make your utility apps indispensable to users?
With HUAWEI Push Kit, you can maintain closer ties with your users by pushing them information that matters to them. This boosts awareness of, and engagement with, your apps.
Push messages are useful in all kinds of situations, including:
Browser: Recommend news stories to users so they can keep up with current events.
Weather: Send users daily messages about weather, and warn them if sudden and extreme weather conditions are expected.
Game accelerator: Recommend new games and send users game-related benefits.
Input method: Recommend the latest themes and functions of an app.
HUAWEI Push Kit provides you with everything you need to make sure your messages reach your target audience.
High Delivery Rate
Generally, news-related messages are pushed to a large number of users. As Push Kit is a system-level channel, you can use it to send tens of millions of messages every second, and tens of billions of messages every day. By establishing a stable and system-level persistent connection, Push Kit uses the Push Service app, which is preset on users' devices, to display messages in the notification panels of the devices, even if your app isn't running in the background. This means that 99% of your messages will reach their target devices within 10 minutes.
Audience Segmentation
With Push Kit, you can classify target audiences using tags. For example, if you have a weather app, you can send alerts about extreme weather to devices based on specific attributes, such as the user's region.
Scheduled Messaging
Sending messages at the wrong time can affect open rates and even annoy users. With Push Kit's scheduled messaging function, you can set the time you want to push in advance. This enables you to flexibly arrange your work and choose the most suitable time for your audience. For example, players don't want to be disturbed in the middle of a game, so when you're pushing messages using game accelerator, you can select a more appropriate time, such as during meals or before they go to sleep.
Easy Integration
Integrating Push Kit is really straightforward. Huawei provides a tool for you to integrate Push Kit into your app within half a day, and provides sample code for you to reuse in your app server. If you run into any problems, we have dedicated technical support who can help you with the integration process.
Click>>Find out more on our official website
Click>>Access guide
Click>>Technical support
We hope you enjoy using Push Kit!
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In today's oversaturated Internet, the cost of attracting new users has skyrocketed, and users tend to spend less time on specific apps. According to the data report, the total number of apps downloaded and installed per mobile netizen increased to 60 in 2019. But as the QuestMobile: 2020 Mobile Internet Panorama Ecology Report has noted, the number of apps launched monthly per netizen in 2019 was only 23, meaning that more than half of installed apps have a low launching rate.
Due to this reality, it's essential for apps to establish an effective communication channel with users, and activate users in a timely manner. Message pushing has thus come into being, as the preferred method for helping activate and retain app users.
What Is Message Pushing?
Pushing messages to users via the device notification panel can activate users and enhance their loyalty to your app. However, undifferentiated message pushing can annoy users, even causing them to uninstall apps, in certain cases. Therefore, it's necessary to not only guarantee message content, but also formulate appropriate policies for push messages. Fortunately, Push Kit has got you covered in every regard.
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HUAWEI Push Kit
As a stable, precise, and efficient messaging channel, HUAWEI Push Kit enables you to push custom messages to users in a timely manner, while also archiving valuable notifications.
1. Efficient Messaging Channel for Quick Delivery
You can push messages, even when your app has not launched or is not running in the background, ensuring that users receive messages in a timely manner.
2. Custom Messages for Niche Audiences
You can segment audiences by conditions, such as the device model, system language, or subscribed topic, and send custom messages to each audience. For a news app, you could distinguish between audiences by separating them according to the content that they are most interested in, select the audience for a specific type of content, and send the latest relevant news to them, for example, sending the latest sports news to users who are avid sports fans. This function helps you send messages with greater precision, for an increased user tap-through rate.
3. Scenario-Based Message Pushing
You can trigger automated messaging in real time based on usage behavior or geographical location, when authorized by users, a stark contrast with traditional undifferentiated marketing models. For instance, you could push messages to users who are near a coffee shop, informing them that there are relevant promotion associated with the coffee shop.
4. Diverse Message Display Styles
In addition to the common text, you also can choose from a range of other styles, including large text, emojis, and buttons, in order to improve the efficacy of message displays. If a message is relatively lengthy, you can simply select the large text style to have it displayed across multiple lines. You can also add emoji emoticons to messages, enticing more user taps.
With Push Kit, you'll have access to a range of message customization capabilities, to tailor content to suit users, for optimally efficient and effective user activeness and retention.
Push Kit currently serves over 50,000 high-quality apps, covering 200+ countries and regions, with a staggering 50 billion messages sent on a daily basis. We look forward to working together with you in the future!
Click View Original to view the development guide, or contact us by sending an email to [email protected].
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https://developer.huawei.com/consumer/en/hms/huawei-pushkit?ha_source=z
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If you develop education apps, it's important to provide diverse teaching resources for your learners, so they can learn more efficiently and conveniently. A great way of doing this, and attracting new users, is through message pushing.
Push messages are useful in all kinds of situations, including:
Teaching learners how to make learning plans
Push messages to new learners telling them how to create learning plans, and helping them understand products.
Reminding learners to complete tasks
Remind learners of any outstanding tasks in their learning plans, so they can complete them on time.
Recommending new courses
Recommend relevant new courses to learners.
Generating learning reports
Generate and push learning summary reports, so learners can reflect on their recent studies and adjust their plans based on their progress.
HUAWEI Push Kit provides you with everything you need to make sure your messages reach your target audience.
1. High Delivery Rate
By establishing a stable and system-level persistent connection, Push Kit uses the Push Service app, which is preset on users' devices, to display messages in the notification panels of the devices, even if your app isn't running in the background. This means that 99% of your messages will reach their target devices within 10 minutes.
2. Scheduled Messaging
Sending messages at the wrong time can affect open rates and even annoy learners. With Push Kit's scheduled messaging function, you can set the time you want to push in advance. This enables you to flexibly arrange your work and choose the most suitable time for your audience. For example, you can remind users to complete a learning task on the morning of the day it's due, or the evening before.
3. Audience Segmentation
With Push Kit, you can classify target audiences using tags. For example, you can classify audiences by consumption capability and recommend different paid courses, improving the payment conversion rate.
4. A/B Testing
With A/B testing, you can test users' reactions to different content variations, and select the messages which performed best to push out to your wider audience.
Easy Integration
Integrating Push Kit is really straightforward. Huawei provides a tool for you to integrate Push Kit[Z(1] into your app within half a day, and provides sample code[Z(2] for you to reuse in your app server. If you run into any problems, we have dedicated technical support who can help you with the integration process.
Click>>Find out more on our official website[Z(3]
Click>>Access guide[Z(4]
Click>>Technical support[Z(5]
We hope you enjoy using Push Kit!
As a developer of social communication apps, you'll know that people are bombarded with social media messages all the time, so it's never been more important to cut through the noise by targeting users with prompt, accurate, and relevant messages.
HUAWEI Push Kit is a stable, efficient, and precise push channel which enables your apps to push personalized messages to huge groups of users at the same time, so you can engage your audience and keep them coming back for more.
1. Reliable, On-time Messages
By establishing a stable and system-level persistent connection, Push Kit sends messages in real time, whether your app is open or not. What's more, if users are offline, Push Kit will cache messages until they are back online before sending the messages. This enables the kit to hit delivery rates of 99% or higher. Push Kit also provides a system-level channel which you can use to send tens of millions messages every second.
2. Emojis
With Push Kit, you can add emojis to your messages, to better convey your brand tone-of-voice.
For example, you can add an emoji next to message "XX has looked at your photos". This will keep your app relevant as a place where conversations happen.
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3. Audience Segmentation
With Push Kit's audience segmentation function, you can segment audiences based on their user attributes, behavior, or custom tags you've set, and push messages to them. For example, you could create an audience of female users who have browsed their horoscope within the latest 7 days, and push relevant messages to them based on their star sign.
Easy Integration
Integrating Push Kit is really straightforward. We'll provide you with a tool you can use to integrate the kit into your app within half a day, as well as sample code that you can reuse in your app server.
If you run into any problems, we have a dedicated technical support team who can help you with the integration process.
Click>>Find out more on our official website
Click>>Access guide
Click>>Technical support
User retention is one of the most important factors you need to consider in your operations. A high user retention rate is a prerequisite for monetization, and is also an important way of defining an app's value. With ever increasing user expectations and competition, user retention has become a major challenge for every kind of app.
To resolve the issue of low user retention, marketing budgets have continued to increase to try to pull in new users. However, the downside to this is that non-organic users are even harder to retain, as such users are not actively seeking to use the app. A better solution would be to accurately predict user churn and take the right actions accordingly.
Luckily, Push Kit and HUAWEI Prediction allow you to do just that.
What Can Push Kit and HUAWEI Prediction Offer You?
Powered by machine learning technologies, HUAWEI Prediction precisely predicts the behavior of specific audiences based on user behavior and attribute data reported from Analytics Kit. Audiences are further divided into several sub-audiences, according to their behavior as predicted by the service. This allows you to take targeted measures to increase user retention and conversion.
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Push Kit is a messaging service that establishes a messaging channel from the cloud to devices. By integrating Push Kit, you can send messages to your app on users' devices in real time. This helps you maintain closer ties with users and increases user awareness of and engagement with your apps.
Push Kit and HUAWEI Prediction Example Usage Scenario
The operations team of a game planned to increase the engagement of users at high risk of churning in the next 7 days, as predicted by HUAWEI Prediction, but who still occasionally opened the app in the last 7 days.
With this information at hand, the app's operations team designed a time-limited event particularly for this audience, and used Push Kit to push messages for the event precisely to the audience.
Experience HUAWEI Prediction for yourself by going to AppGallery Connect > Grow > Prediction.
Click here to learn more about HUAWEI Prediction service.
A product will go through many stages in its lifetime. Of these, product maturity involves long-term exploration of how to mine value from existing users for monetization. At this stage, operations personnel commonly launch promotions to encourage purchases and cultivate regular payments. These activities advertise themselves with in-app and push notifications. In-app messages reach users in the app and appear in diverse formats, such as modal, banner, and image. Such messages redirect users to activity landing pages with purchase options, a shortcut to monetization.
However, in-app messages are not always welcome. Not everyone wants their app usage interrupted, and their affected experience can cause user churn. To wisely wield this double-edged sword, operations personnel should first target audiences by attribute and behavior so in-app messages they send are tailored to the audience. Since users in these audiences are more willing to make purchases, they are considered of high value in these operations activities.
Let's learn how a tool app attempted to grow revenue from member subscriptions. It sent its users a daily modal in-app message at a scheduled time, but this activity resulted in a less than 0.1% payment conversion rate. Operations personnel then enabled the Prediction service and adjusted their strategy to message only users with high payment potential. Such users were offered limited-time-only promotions that were tailored to their subscription periods. This adjustment increased the payment conversion rate to over 20%, while also increasing overall revenue and retention rate despite the message audience being smaller.
So how do we leverage the Prediction service to mine users with high payment potential, and App Messaging to send them relevant messages?
i. Identifying high-value audience.
First, target users who are more likely to make purchases based on their attributes and behavior.
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ii. Configuring a modal in-app message.
Next, create a modal message in App Messaging, and set the title, image, buttons, and so on for your upcoming activity.
iii. Selecting a trigger event.
Choose when to display the message. This could be upon app launch or whenever a user launches the password protection module.
iv. Targeting users
Use the Prediction condition and then select the target audience.
Boost your own app's payment conversion with Prediction + App Messaging today.
To learn more, please visit:
HUAWEI Developers official website
Development Guide
Reddit to join developer discussions
GitHub or Gitee to download the demo and sample code
Stack Overflow to solve integration problems
Follow our official account for the latest HMS Core-related news and updates.
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