As a developer of social communication apps, you'll know that people are bombarded with social media messages all the time, so it's never been more important to cut through the noise by targeting users with prompt, accurate, and relevant messages.
HUAWEI Push Kit is a stable, efficient, and precise push channel which enables your apps to push personalized messages to huge groups of users at the same time, so you can engage your audience and keep them coming back for more.
1. Reliable, On-time Messages
By establishing a stable and system-level persistent connection, Push Kit sends messages in real time, whether your app is open or not. What's more, if users are offline, Push Kit will cache messages until they are back online before sending the messages. This enables the kit to hit delivery rates of 99% or higher. Push Kit also provides a system-level channel which you can use to send tens of millions messages every second.
2. Emojis
With Push Kit, you can add emojis to your messages, to better convey your brand tone-of-voice.
For example, you can add an emoji next to message "XX has looked at your photos". This will keep your app relevant as a place where conversations happen.
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3. Audience Segmentation
With Push Kit's audience segmentation function, you can segment audiences based on their user attributes, behavior, or custom tags you've set, and push messages to them. For example, you could create an audience of female users who have browsed their horoscope within the latest 7 days, and push relevant messages to them based on their star sign.
Easy Integration
Integrating Push Kit is really straightforward. We'll provide you with a tool you can use to integrate the kit into your app within half a day, as well as sample code that you can reuse in your app server.
If you run into any problems, we have a dedicated technical support team who can help you with the integration process.
Click>>Find out more on our official website
Click>>Access guide
Click>>Technical support
Related
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If you develop education apps, it's important to provide diverse teaching resources for your learners, so they can learn more efficiently and conveniently. A great way of doing this, and attracting new users, is through message pushing.
Push messages are useful in all kinds of situations, including:
Teaching learners how to make learning plans
Push messages to new learners telling them how to create learning plans, and helping them understand products.
Reminding learners to complete tasks
Remind learners of any outstanding tasks in their learning plans, so they can complete them on time.
Recommending new courses
Recommend relevant new courses to learners.
Generating learning reports
Generate and push learning summary reports, so learners can reflect on their recent studies and adjust their plans based on their progress.
HUAWEI Push Kit provides you with everything you need to make sure your messages reach your target audience.
1. High Delivery Rate
By establishing a stable and system-level persistent connection, Push Kit uses the Push Service app, which is preset on users' devices, to display messages in the notification panels of the devices, even if your app isn't running in the background. This means that 99% of your messages will reach their target devices within 10 minutes.
2. Scheduled Messaging
Sending messages at the wrong time can affect open rates and even annoy learners. With Push Kit's scheduled messaging function, you can set the time you want to push in advance. This enables you to flexibly arrange your work and choose the most suitable time for your audience. For example, you can remind users to complete a learning task on the morning of the day it's due, or the evening before.
3. Audience Segmentation
With Push Kit, you can classify target audiences using tags. For example, you can classify audiences by consumption capability and recommend different paid courses, improving the payment conversion rate.
4. A/B Testing
With A/B testing, you can test users' reactions to different content variations, and select the messages which performed best to push out to your wider audience.
Easy Integration
Integrating Push Kit is really straightforward. Huawei provides a tool for you to integrate Push Kit[Z(1] into your app within half a day, and provides sample code[Z(2] for you to reuse in your app server. If you run into any problems, we have dedicated technical support who can help you with the integration process.
Click>>Find out more on our official website[Z(3]
Click>>Access guide[Z(4]
Click>>Technical support[Z(5]
We hope you enjoy using Push Kit!
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As a developer, you'll know that people these days have all sorts of apps to make their lives more convenient. But with so much competition, how do you make your utility apps indispensable to users?
With HUAWEI Push Kit, you can maintain closer ties with your users by pushing them information that matters to them. This boosts awareness of, and engagement with, your apps.
Push messages are useful in all kinds of situations, including:
Browser: Recommend news stories to users so they can keep up with current events.
Weather: Send users daily messages about weather, and warn them if sudden and extreme weather conditions are expected.
Game accelerator: Recommend new games and send users game-related benefits.
Input method: Recommend the latest themes and functions of an app.
HUAWEI Push Kit provides you with everything you need to make sure your messages reach your target audience.
High Delivery Rate
Generally, news-related messages are pushed to a large number of users. As Push Kit is a system-level channel, you can use it to send tens of millions of messages every second, and tens of billions of messages every day. By establishing a stable and system-level persistent connection, Push Kit uses the Push Service app, which is preset on users' devices, to display messages in the notification panels of the devices, even if your app isn't running in the background. This means that 99% of your messages will reach their target devices within 10 minutes.
Audience Segmentation
With Push Kit, you can classify target audiences using tags. For example, if you have a weather app, you can send alerts about extreme weather to devices based on specific attributes, such as the user's region.
Scheduled Messaging
Sending messages at the wrong time can affect open rates and even annoy users. With Push Kit's scheduled messaging function, you can set the time you want to push in advance. This enables you to flexibly arrange your work and choose the most suitable time for your audience. For example, players don't want to be disturbed in the middle of a game, so when you're pushing messages using game accelerator, you can select a more appropriate time, such as during meals or before they go to sleep.
Easy Integration
Integrating Push Kit is really straightforward. Huawei provides a tool for you to integrate Push Kit into your app within half a day, and provides sample code for you to reuse in your app server. If you run into any problems, we have dedicated technical support who can help you with the integration process.
Click>>Find out more on our official website
Click>>Access guide
Click>>Technical support
We hope you enjoy using Push Kit!
Very useful.
Thanks for sharing
As a developer, you’ll know that mobile data is more expensive than ever, and this makes it increasingly difficult to attract new users. Optimizing your apps’ user experience and improving user loyalty are crucial to retaining users, and to do this, you need to personalize your app’s content, appearance, and style for different users.
Fortunately, HUAWEI Analytics Kit and Remote Configuration make this easier than ever.
What Is HUAWEI Analytics Kit
HUAWEI Analytics Kit is a free data analysis tool that you can use across a range of platforms (Android/iOS/Web) and on different devices (such as mobile phones/tablets). It automatically generates more than 10 kinds of analysis reports based on your users’ behavior and event data, so you can get a better understanding of your users and take a data-driven approach to marketing.
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What Is Remote Configuration
Remote Configuration enables you to personalize your app’s content and appearance for different users based on the user attributes and audience groups you create in HUAWEI Analytics Kit. This can be done without even requiring users to update the app.
Application Scenarios of HUAWEI Analytics Kit and Remote Configuration
Ø With HUAWEI Analytics Kit's retention analysis function, you can monitor the retention rate of your app version. If you find that the latest version is more effective at retaining users, you can target those who are still using older versions and prompt them to upgrade.
Ø If you find that users who love animations, historical dramas, and suspense dramas are the most active of your video app, you can customize the app style to cater to these users.
Ø You can customize the appearance and content of e-commerce apps based on the characteristics of individual users. For example, you could show a different version of your app to young people and middle-aged people.
Streamlined Integration Process
Once you’ve integrated Remote Configuration, it only takes 5 minutes to integrate HUAWEI Analytics Kit. You can then customize your app’s appearance, content, and style for different users.
For more details, you can visit:
Our official website
Our Development Documentation page, to find the documents you need:
Android SDK
iOS SDK
Web SDK
Quick APP SDK
We’re looking forward to seeing what you can achieve with HUAWEI Analytics!
User retention is one of the most important factors you need to consider in your operations. A high user retention rate is a prerequisite for monetization, and is also an important way of defining an app's value. With ever increasing user expectations and competition, user retention has become a major challenge for every kind of app.
To resolve the issue of low user retention, marketing budgets have continued to increase to try to pull in new users. However, the downside to this is that non-organic users are even harder to retain, as such users are not actively seeking to use the app. A better solution would be to accurately predict user churn and take the right actions accordingly.
Luckily, Push Kit and HUAWEI Prediction allow you to do just that.
What Can Push Kit and HUAWEI Prediction Offer You?
Powered by machine learning technologies, HUAWEI Prediction precisely predicts the behavior of specific audiences based on user behavior and attribute data reported from Analytics Kit. Audiences are further divided into several sub-audiences, according to their behavior as predicted by the service. This allows you to take targeted measures to increase user retention and conversion.
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Push Kit is a messaging service that establishes a messaging channel from the cloud to devices. By integrating Push Kit, you can send messages to your app on users' devices in real time. This helps you maintain closer ties with users and increases user awareness of and engagement with your apps.
Push Kit and HUAWEI Prediction Example Usage Scenario
The operations team of a game planned to increase the engagement of users at high risk of churning in the next 7 days, as predicted by HUAWEI Prediction, but who still occasionally opened the app in the last 7 days.
With this information at hand, the app's operations team designed a time-limited event particularly for this audience, and used Push Kit to push messages for the event precisely to the audience.
Experience HUAWEI Prediction for yourself by going to AppGallery Connect > Grow > Prediction.
Click here to learn more about HUAWEI Prediction service.
Express services are vital to the e-commerce industry. In fact, for some customers, how fast an item takes to arrive is sometimes the most important buying factor. And that's why SF Express is favored by so many users.
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To meet increasingly diversified user requirements, SF Express hopes to approach this challenge head on by improving user experience. Lv Mingxi, frontend development engineer of SF Express, said, "We are always thinking about what else we can do for users in addition to making our deliveries faster."
Their success underlines their effort. With the SF Express app, users can quickly scan barcodes to place orders and batch sign for packages. The app can also automatically fill in address information, identify tainted barcodes, and help users track their packages. In addition, SF Express also launches a quick app, making their services more easily to access for users.
Scanning barcodes once to sign for multiple packages
Lv Mingxi said, "The rich and powerful open capabilities of Huawei HMS Core have inspired us and helped us implement our services more efficiently." Scan Kit is able to recognize up to five barcodes at once, for quick sending and delivery. Its accurate recognition in challenging conditions also helps SF Express improve barcode recognition accuracy. Also, with the help of Push Kit, the SF Express app can efficiently push delivery information to users in time. By developing the lightweight quick app version that supports diverse scenarios, SF Express has extended channels and achieved the goal in traffic growth. Users now can enjoy a smoother experience with the additional help of one-tap sign-in using their HUAWEI ID.
Easily tracking packages in time
"Express delivery is more than just being quick," emphasized Lv Mingxi, "Only by innovating our products and improving our processes can we better serve more users." The open capabilities of Huawei HMS Core help to not only improve user experience but also increase revenue. By joining forces with HMS Core, SF Express will strive to innovate even more and provide more users with smarter and more convenient services.