How does Push Kit help you precisely reach users? - Huawei Developers

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Dear developer,
A key thing to consider when building a financial management platform is how you'll keep your users up to date with what's going on with their accounts. With pushing messages, you can send users information about their personal accounts and your platform, so that they can keep track of any changes as soon as they happen. This improves the user experience, keeps users active, and is cheaper than sending SMS messages.
There are many ways HUAWEI Push Kit can help you enhance the user experience of your finance app:
1. Audience Segmentation
With HUAWEI Push Kit's audience segmentation feature, you can create audiences based on users' attributes and behavior, and push tailored messages to them. This is useful whether you want to encourage users to invest or borrow money, or send them coupons to persuade them to purchase products
For example, you can send promotional campaign messages advertising fixed-income products to users who have subscribed to or browsed these kinds of products within the last 30 days.
2. Topic Subscription
Push Kit's topic subscription feature enables you to push messages to users based on the topics they have subscribed to, so you know they have an interest in the content.
For example, you can push stock trading strategies and recommend individual stocks to users who have subscribed to the topic "Stock Trading Tips".
3. Automated Notifications
We will soon be adding an automated notification feature to Push Kit. This will enable you to set messages to trigger automatically when users display certain behaviors in your app. For example, you could send a notification each time a user completes a transaction. This is not only cheaper than sending an SMS, but also more timely and reliable.
Easy Integration
Integrating Push Kit is really straightforward. Huawei provides a tool for you to integrate Push Kit into your app within half a day, and provides sample code for you to reuse in your app server. If you run into any problems, we have dedicated technical support who can help you with the integration process.
Click>>Find out more on our official website
Click>>Access guide
Click>>Technical support

Related

HDD | Easily, Fast, Precisely Develop One Game by HMS Core? Yeah, you can

What is HDD?
HUAWEI Developer Day (HDD) is a platform built by HUAWEI Developer for in-depth communication with developers. It provides developers with the latest open capabilities and services and brings them the latest industry trends of mobile devices. With this communication platform, Huawei and developers will jointly create the ultimate smart experience for hundreds of millions of end users.
what is HMS Core?
It is a shelter for Huawei mobile service. It is a collection of abundant open capabilities, provided by Huawei Cloud Service.
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Safety Defect and FIDO capabilities as the mobile safety solution
Firstly, Game Archive. It could save players' game archives from Huawei Cloud server. Players can retrieve the archive profile from any device anytime.
This capability could save rich archive elements, including archive name, last modified time, total game duration, archive pictures or descriptions.
Secondly, we allow the developers to customize achievements.
Thirdly, Leaderboard capability could allow developers to create the leaderboard for your games.
How to know your game players more
User behaviors is necessary for creating better game experience accordingly.
Huawei can provide the customized events with autonomous report and multi-dimensional data analysis.
How to precise operation capabilities
Huawei Push Kit is a reliable solution, with real-time message receipt, and 99% online arrival rate.
It could also give the precise operation capabilities with the capabilities combining with analysis and DTM Kit.
It also has the rich-style, including voice broadcasting and multi-language. It is not only for a joint platform, but also for IOS and web.
Business Monetization
I would like to share two developer stories with you.
The first story is from Conquerors: Golden Age, which is a popular strategy game focuses on history and warfare.
They want to have the flexible product management capabilities to change their packages frequently to attract users to buy more.
The final result shows just in 5 months, the monthly In-App Purchase times has increased by 13%.
Another story (is) from Tower Defense Empire, which is a 3D mobile game of tower defense.
In the beginning, they have the challenge that the activation to registration conversion rate was less than 50%. And the 3-day retention rate dropped by 10%.
We can see the final result is quite good. 92% of the event of the promotion shows the good result and feedback and (is) proved successful, even the chain rate was dropped by 10%.
Interested in this, you can visit HUAWEI Developer Forum to view more.​

DTM Helps You Establish Your Analytics System

During product operations, your operations personnel may want to perform in-depth event tracking of every stage of a marketing activity or service function, in order to gain insights into user behavior during such activities or services. However, modifying code to track a large number of events poses unique challenges to app or website operations, as well as having potential negative impacts on user experience. As services change, your operations personnel will also need to continuously optimize the event tracking. To do this, they will need to regularly submit requirements for modifying tracking code to the product's development personnel, which can be an inefficient and time-consuming process.
Is there a way to make event tracking easier for operations personnel?
HUAWEI Dynamic Tag Manager (DTM) offers such a way. DTM supports visual event tracking, which allows you to track events quickly without the need to write new code.
Take an e-commerce app as an example. With DTM, you can add tracking events for each button on the product details screen, as shown in the figure below.
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DTM allows you to track events for both Android apps and websites. The figure below shows the page for adding tracking events for a website.
With DTM's visual event tracking feature, you can considerably reduce the workload of your operations and development personnel, freeing them up to perform other tasks. Tracked events will be reported to HUAWEI Analytics which can generate dozens of types of analysis reports, offering you comprehensive insights into users and helping you refine your operations.
In addition, DTM can collectively manage your tags, and allows you to report data to different analytics platforms to perform various kinds of analysis.
Currently, DTM provides zero barriers to entry enterprise-level support, enabling you to enjoy high-quality services without financial investment.
How to Integrate DTM?
To learn more about DTM, visit HUAWEI Developers.
For details about how to integrate the DTM SDK, read the following guides:
Android app integration guide
Web app integration guide

Push Kit Helps You Perform Refined Operations for Game Users

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Driven by increasingly fierce competition, refined operations for game users is becoming an inevitable trend, in which pushing messages will play an important role. Thanks to Push Kit, we can provide you with a solution that will help you efficiently implement refined operations using the kit's capabilities.
Generally, messages are sent in the following scenarios for game user operations:
(1)Recommending discounted in-app products to new and existing users, encouraging them to make a purchase.
(2)Sending messages relating to social activities such as a friend coming online, friend invitations, and game ranking changes, which improves user participation in games.
(3)Notifying users of changes in in-game ranking, bonus points, gold coins, and in-game resources.
(4)Pushing personalized messages, such as sending gift packages to a user on their birthday or sending messages about special holiday activities.
Once you know when you want to push messages to users, Push Kit then provides the following functions to help you perform refined operations:
1. Scheduled Messaging – Message Pushing at Just the Right Times
Mobile gamers must maintain a high level of concentration while gaming, and therefore often choose to game when they have free time such as after meals or before going to bed – these are the best times to push messages to them. With scheduled messaging, you can set push tasks in advance and make sure that they are executed on time, which helps you implement your operations strategies, and maximize user activity.
2. Subscription – Precise Message Pushing, with In-Depth Insight into Players' Preferences
Players' interests tends to change as they progress through the game, and therefore it is important to change the content of your push messages accordingly. Thanks to Push Kit's subscription function, you can now precisely push messages tailored to game stages, payment habits, and player interests, ensuring that the pushed content is suitable for every user.
3. A/B Testing – Message Content Based on Test User Feedback
With A/B testing, you can use test user feedback to select messages with the best performance, and push them out to targeted audiences.
4. Engaging Emojis – Enriching Message Content, for a Higher Tap-Through Rate
You can add emojis to messages to attract more players and send your game's tap-through rate soaring through the roof.
Integration of Push Kit
Since the Cocos game engine has integrated Push Kit, you can click the following link to complete the integration process:
>> Integrating Push Kit using Cocos
>> HUAWEI Push Kit official website
If you encounter any problems while using the service or have any questions, you can send logs and submit tickets online so that our support personnel can provide you with assistance. You can also join our dedicated section on Stack Overflow
We are looking forward to your participation!

HUAWEI Account Kit Helps Games Share Digital Assets from Device-to-Device with Unmatched Ease

Imagine that one of the players for your game has spent a lot of time and effort becoming an advanced player, but is then unable to use his/her props, level, or points in the game on a new device, simply because they are not signed in to their account. The user would need to start from scratch, which could be so frustrating that they'd opt to uninstall the game. Account Kit can help you avoid this nightmare scenario, by enabling your game to share its digital assets across devices.
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Gameloft, an acclaimed and award-winning game publisher, has chosen to integrate Account Kit. Now Gameloft game apps allow for sign-in via one-click authorization on new devices, after which digital assets owned by the user, and linked to the user's HUAWEI ID, can be accessed on the new device. This has substantially enhanced user experience and user loyalty, by integrating Account Kit and other services like In-App Purchases, the game apps not only bring high-quality gaming experience to AppGallery users, but also see a great increase of their own downloads.
In addition, Account Kit incorporates two-factor authentication and facial or fingerprint sign-in technologies, and complies with international standards such as OAuth 2.0 and OpenID Connect, to keep user data and privacy under lock-and-key. A lot of financial apps from around the globe have integrated with Account Kit after their rigorous internal evaluation and have released the new version, due to the kit's formidable security and privacy protection capabilities.
More than 900 million users in 190+ countries and regions use HUAWEI IDs, a massive, global user base that can expand the reach and audience for your app to unexpected new heights. Account Kit will continue to upgrade to serve as an intuitive and accessible method of entry to your apps, helping you attract and retain users with unprecedented success.
For more information, please visit:
Account Kit Development Guide:
https://developer.huawei.com/consum.../introduction-0000001050048870?ha_source=hms1
Account Kit Codelab:
https://developer.huawei.com/consumer/en/codelab/HMSAccounts/index.html#0?ha_source=hms1

Accurately Reach Users and Improve the Conversion Rate of Active Users

As an app developer, you’ll no doubt want to tell users about any new functions you launch, but there’s a few things you need to think about:
l How can you push messages that users care about without disturbing them?
l How can you accurately push different messages to different groups of users?
l How can you make sure messages are relevant to users' behavior and interests?
Fortunately, HUAWEI Analytics Kit and App Messaging have the answer to all of these questions.
What Is HUAWEI Analytics Kit
HUAWEI Analytics Kit is a free data analysis tool that you can use across a range of platforms (Android/iOS/Web) and on different devices (such as mobile phones/tablets). It automatically generates more than 10 kinds of analysis reports based on your users’ behavior and event data, so you can get a better understanding of your users and take a data-driven approach to marketing.
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Application Scenarios of HUAWEI Analytics Kit and App Messaging
Ø By using the HUAWEI Analytics Kit's funnel analysis function, the developers of one game app found that the pass rate for the fourth level of their game was far lower than those of the earlier levels. This gave them an idea: when players failed to pass the fourth level more than twice, the developers set the app to push messages to them containing links to claim gift packages. This helped more players overcome the level so they could continue playing the game.
Ø Using HUAWEI Analytics Kit's retention analysis and audience analysis functions, the developers of one online education app found that users who favorited courses were more likely to continue using their app. The developers decided to send in-app messages to users encouraging them to favorite courses.
Ø When a user completes a beginner-level task, you can send them a message including a link to claim a gift package.
Ø When a user adds a product to their shopping cart then leaves the page without placing an order, you can send them a message offering them a coupon or telling them that the item is selling out fast to encourage them to act quickly.
Streamlined Integration Process
Once you have integrated App Messaging, it only takes 5 minutes to integrate HUAWEI Analytics Kit. Then, you can accurately target users based on their specific scenario, and improve the conversion rate of active users.
For more details, you can visit:
Our official website
Our Development Documentation page, to find the documents you need:
Android SDK
iOS SDK
Web SDK
Quick APP SDK
If you have any questions about HMS Core, you can post them in the community on the HUAWEI Developers website or submit a ticket online.
We’re looking forward to seeing what you can achieve with HUAWEI Analytics!

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