The rapid speed and convenience of mobile data have seen more and more people use smart devices to surf the Internet. This convenience, however, appears to have compromised their privacy as users often find that when they open their phone after a chat, they will come across product ads of things they just mentioned. They believe their device's microphone is spying on their conversations, picking up on keywords for the purpose of targeted ad push.
This train of thought has good ground, because advertisers these days carefully place ads in locations where they appeal the most. Inevitably, to deliver effective ads, apps need to collect as much user data as possible for reference. Although these apps request users' consent before letting users enjoy the app, on one hand, many users are worried about how their private data is managed and do not want to spend time reading lengthy personal data collection agreements. On the other hand, there is no global and unified advertising industry standards and legal framework, especially in terms of advertising service transparency and obtaining user consent. As a result, the process of collecting user data between advertisers, apps, and third-party data platforms is not particularly transparent.
So how can we handle that? IAB Europe and IAB Technology Laboratory (Tech Lab) released the Transparency and Consent Framework (TCF), and the IAB Tech Lab stewards technical specifications for TCF. TCF v2.0 now has been released, which requires the app to notify users of what data is being collected and how advertisers cooperating with the app intend to use such data. Users reserve the right to grant or refuse consent and exercise their "right to object" to the collection of their personal data. Users are better positioned to determine when and how vendors can use data processing functions such as precise geographical locations, so that users can better understand how their personal data is collected and used, ultimately protecting users' data rights and standardizing personal data collection across apps.
Put simply, TCF v2.0 simplifies the programmatic advertising process for advertisers, apps, and third-party data platforms, so that once data usage permissions are standardized, users can better understand who has access to their personal data and how it is being used.
To protect user privacy, build an open and compliant advertising ecosystem, and consolidate the compliance of advertising services, HUAWEI Ads joined the global vendor list (GVL) of TCF v2.0 on September 18, 2020, and our vendor ID is 856.
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HUAWEI Ads does not require partners to integrate TCF v2.0. This section describes how HUAWEI Ads interacts with apps that have integrated or will integrate TCF v2.0 only.
Apps that do not support TCF v2.0 can send user consent information to HUAWEI Ads through the Consent SDK. Please refer to this link for more details. If you are going to integrate TCF v2.0, please read the information below about how HUAWEI Ads processes data contained in ad requests based on the Transparency and Consent (TC) string of TCF v2.0. Before using HUAWEI Ads with TCF v2.0, your app needs to register as a Consent Management Platform (CMP) of TCF v2.0 or use a registered TCF v2.0 CMP. SSPs, DSPs, and third-party tracking platforms that interact with HUAWEI Ads through TCF v2.0 must apply to be a vendor on the GVL.
Purposes
To ensure that your app can smoothly use HUAWEI Ads within TCF v2.0, please refer to the following table for the purposes and legal bases declared by HUAWEI Ads when being registered as a vendor of TCF v2.0.
The phrase "use HUAWEI Ads within TCF v2.0" mentioned earlier includes but is not limited to:
Bidding on bid requests received by HUAWEI Ads
Sending bid requests to DSPs through HUAWEI Ads
Using third-party tracking platforms to track and analyze the ad performance
For details, check the different policies of HUAWEI Ads in the following table.
PurposePurpose/FunctionLegal Basis1Store and/or access information on a device.User consent2Select basic ads.User consent/Legitimate interest3Create a personalized ad profile.User consent4Deliver personalized ads.User consent7Measure ad performance.User consent/Legitimate interest9Apply market research to generate audience insights.User consent/Legitimate interest10Develop and improve products.User consent/Legitimate interestSpecial purpose 1Ensure security, prevent frauds, and debug.Legitimate interestSpecial purpose 2Technically deliver ads or content.Legitimate interest
Usage of the TC String
A TC string contains user consent information on a purpose or feature, and its format is defined by IAB Europe. HUAWEI Ads processes data according to the consent information contained in the TC string by following the IAB Europe Transparency & Consent Framework Policies.
If you are a publisher and your app supports TCF v2.0, you can use setConsent(String consent) in the HUAWEI Ads SDK to pass a TC string to HUAWEI Ads. For details, please refer to setConsent(String consent).
The sample code is as follows:
Code:
// Set the user consent string that complies with TCF v2.0.
RequestOptions requestOptions = HwAds.getRequestOptions();
requestOptions.toBuilder().setConsent("tcfString").build();
If you are an SSP or Ad Exchange (ADX) provider and your platform supports TCF v2.0, you can add a TC string to an ad or bidding request and send it to HUAWEI Ads. HUAWEI Ads will then process users' personal data based on the consent information contained in the received TC string. For details about the API, please contact the HUAWEI Ads support team.
If you are a DSP provider and your platform supports TCF v2.0, HUAWEI Ads, functioning as an ADX, determines whether to send users' personal data in bidding requests to you according to the consent information contained in the TC string. Only when users' consent is obtained can HUAWEI Ads share their personal data with you. For details about the API, please contact the HUAWEI Ads support team.
For other precautions, see the guide on integration with IAB TCF v2.0.
References
Ads Kit
Development Guide of Ads Kit
Related
Ads are one of the most prominent monetization sources for mobile app developers. The challenges are how to strike a balance between user experience and stable revenue, as well as how to protect user privacy while releasing personalized ads. HUAWEI Ads can be a powerful assistant for you to achieve business success.
About HUAWEI Ads
HUAWEI Ads aims to build an open and regulation-compliant advertising ecosystem. It provides developers with the Publisher service and advertising identifiers (OAID) to monetize app traffic while protecting user privacy.
Costs more than monetization revenue: business failure
Costs less than monetization revenue: continuous growth
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HUAWEI Ads: Your First Choice for Fast Monetization
What will affect ad revenue? The following formula illustrates the factors contributing to ad revenue growth.
Ad revenue = Ad requests x Fill rate x eCPM x Revenue sharing ratioGenerally, the number of ad requests is determined by the number of app users, daily active users, and ad slots. The fill rate is determined by the number of advertisers, ad platform stability, as well as countries and regions. There are many factors that determine the eCPM, such as ad slot positions, ad formats, and ad assets.
So how can HUAWEI Ads help you easily obtain high monetization benefits? HUAWEI Ads has the following advantages for implementing a high fill rate, high eCPM, and competitive revenue sharing ratio.
High-Value Advertisers
In the past three years that HUAWEI Ads has been in operation in China, it has attracted a large number of global brands and performance-based advertisers from the automobile, luxury goods, tourism, and e-commerce industries, just to name a few. It was launched to markets outside China on January 15, 2020. With the expansion of the ad ecosystem, more advertisers will join and bring more ad resources.
Competitive Revenue Sharing Ratio
HUAWEI Ads offers the most appealing revenue sharing policy in the industry to bring higher revenue for developers. Developers will receive 90% of ad revenue in 2020 and 80% in 2021. In the future, developers can still get 70% of ad revenue. In other words, the sooner you join, the more money you can earn.
Various Innovative Ad Formats
HUAWEI Ads provides more options for you, covering most mainstream ad formats like native ads, rewarded ads, and banner ads.
What's more, HUAWEI Ads has made great efforts to help developers achieve a balance between app monetization and user experience.
Personalized Ads
Based on the hundreds of millions of Huawei end users, HUAWEI Ads deeply explores user profiles and only recommends personalized ads to target users, preventing irrelevant ads from affecting user experience.
App Installs with Just One Tap
HUAWEI Ads enables app installs from performance-based ads with just one tap, ensuring that users can enjoy an uninterrupted experience by not being redirected away from apps.
Consistent Visual Experience Across Devices and Platforms
You can quickly integrate dynamic native templates and adjust the UI layout based on your needs, reducing ad development time. In addition, intelligent matching makes ads fit seamlessly into the contextual environment and guarantees a consistent advertising experience across devices and apps.
More Open and Compliant Ecosystem
HUAWEI Ads has already established partnerships with many top worldwide mobile attribution and marketing analytics platforms from around the globe such as AppsFlyer, Adjust, and Kochava. This enables HUAWEI Ads to provide ad tracking and optimization services for developers and advertisers and to help them carry out configurable cross-device attribution, analytics, and remarketing.
Streamlined Integration Process
To use the powerful functions of HUAWEI Ads, you can start to integrate it now in as little as 3 days.
For guidance during the HUAWEI Ads integration process, please go to the HUAWEI Developer website, where you will find the integration guide and other resources for reference, or you can contact us by work order for further technical assistance.
For more information, you can visit https://developer.huawei.com/consumer/en/
More information like this, you can visit HUAWEI Developer Forum
With the rapid growth of digital marketing, a myriad of ad attribution platforms and analysis tools have appeared on the market. In addition, organizations’ data requirements are becoming increasingly complex, which means their marketing strategies need to be much more flexible. But traditional coding is neither efficient nor flexible, because it requires a great deal of time-consuming work. Organizations need a tag management system which helps them manage all their tags in one place, so they don’t need to integrate multiple ad attribution platforms and analysis tools. That’s precisely what HUAWEI Dynamic Tag Manager (DTM) does, and best of all, it is completely free to use.
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With DTM, your marketing team can dynamically update all tracking tags using a user-friendly UI. They can then track specific events, and report data to third-party analytics and ad attribution platforms, without needing to do any coding.
Advantages of DTM
Dynamically Adjust Data Reporting Rules Without Coding
Generally, you’ll carry out marketing activities more frequently than you release app updates. This means if your marketing activity data monitoring is reliant on app updates, you will need to frequently modify your app’s code, and then wait until the next app update before your changes take effect. As a result, you may miss out on the best marketing time window. With DTM, you can do all of this from an easy-to-use DTM portal. You don’t need to do any coding, and your changes will take effect straight away, without needing to release an app update.
Simplify Advanced Tracking
With preset tags in DTM, you can complete advanced tracking that usually takes days or weeks in just a few minutes.
For example, instead of adding tracking codes for each of the Submit buttons on your website, you can create a tag with a group of specific rules to track click events for all Submit buttons.
Increase Website Access Speeds
In DTM, tags are deployed in asynchronous mode, so tags that load slowly will not affect the triggering of other tags.
Centralize Your Tag Management
DTM manages all tags on your website or in your app, and simplifies the procedure for adding, editing, and deleting tags, greatly improving your tag management efficiency.
Free Enterprise-level Services
DTM is free of charge and provides enterprise-level support, so you can enjoy high-quality services without financial investment.
Fast Track Visual Events Without Coding
DTM provides visual event tracking. With this function, you can scan the QR code on the DTM portal to synchronize your app screen or web page with the DTM portal. You can then add visual events and parameters by simply clicking elements on the app screen or web page within the DTM portal.
UI for adding visual events for an app
UI for adding visual events for a web page
You can also use DTM together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.
Once visual events have been added and the relevant authorized data has been reported to HUAWEI Analytics with users’ consent, you can group users based on their behavior, attributes, and lifecycles. This helps you understand different users groups’ behaviors and demands, and enables you to target specific groups through targeted marketing activities, to continuously improve your user conversion rate and achieve business growth.
Quick Integration
Not sure how to integrate DTM? We have a wide range of documents, such as our development guide, API reference, and sample code, to help you get started. You can find these documents on the HUAWEI Developers website. If you have any questions, feel free to submit a ticket or send an email to [email protected].
For more details, you can go to:
Our official website
Our Development Documentation page, to find the documents you need
Reddit to join our developer discussion: https://www.reddit.com/r/HMSCore/
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Tag management can yield lots of great benefits, such as faster sites, decreased technology maintenance, and improved marketing agility. It's becoming a required component in every site's stack. But over the past three years, it's gone from a point solution to a commodity feature in a larger data services portfolio for most vendors. I haven't tried this one yet, but it appears to be a good option.
Really it's very good news.
I used to think of digital marketing as something difficult. I was never really good at programming because I didn't memorize any programming languages. But a lot of popular software nowadays is developed so that even the most unsophisticated user can use it. So a few years ago, I created an SEO company, which is now a big part of the country's marketing services. We've benefited greatly from working with Belkins, who have been our partners since the company's inception. They found us clients and built our client base. Many of our first clients started coming to us yearly because of our effective and high-quality services. And I still don't know how to code!
More information about HDC, you can visit HUAWEI Developer Forum
At the HDC.Together 2020 conference, HUAWEI Dynamic Tag Manager (DTM) received widespread attention thanks to its flexible and efficient mobile app and website data tracking functionalities, and the fact it does not require coding. It is also cost-efficient and supports multiple analytics platforms.
Tag managers help developers deploy and organize the tags on their websites or apps, so third-party data analytics platforms can collect and share the data they need. They can solve the issue of website and app performance deteriorating due to too many tags being deployed.
"DTM may be the first tool in the industry to enhance a tag management system (TMS) by adding visual event tracking. The usability of visual event tracking, combined with the flexibility of TMS, make DTM both efficient and flexible, and will empower enterprises to achieve rapid growth through digital marketing. Thanks to its user-friendly portal, enterprise marketing personnel can dynamically update tags and easily track specific visual events, so they can stay on top of their marketing data without needing to code."
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DTM's Product Manager demonstrated its functions by using an example:
After delivering an ad through a range of media channels, an enterprise marketing team needs to analyze its performance by looking at metrics such as purchases and subscriptions. This enables them to see which channels were most successful, so they can optimize their ad delivery to achieve the best results at the lowest possible cost.
Traditionally, this would require the enterprise to modify its app code to track specific events.
This creates the following challenges:
1. Heavy workload: The enterprise would need to integrate multiple SDKs if it wants to use multiple analytics platforms.
2. Long period: To modify the conditions and rules for sending data to meet different marketing requirements, the enterprise would need to modify the app's code and then release an update, which is usually time-consuming.
3. High cost: To send data to multiple analytics platforms, the enterprise would need to maintain multiple sets of code.
These challenges undermine the efficiency, flexibility, and results of digital marketing. HUAWEI DTM can help enterprises to easily overcome these challenges.
DTM offers a simple and reliable tag management solution that is free and easy to integrate, allowing developers to flexibly manage their tags without the hassle of coding.
Advantages of DTM:
① Dynamically adjust data reporting rules, without having to release updates
Generally, enterprises carry out marketing activities more frequently than they release app updates. This means that if their marketing activity data monitoring is reliant on app updates, they will need to frequently modify their app's code, and then wait until the next app update before their changes will take effect. As a result, they may miss out on the best marketing time window. With DTM, they can do all of this from an easy-to-use DTM portal. It requires no coding, and their changes will take effect straight away, without them needing to release an app update.
② Everything is faster
Enterprises can configure rules for collecting, processing, and reporting data on the DTM portal, and this configuration will take effect in just 6 hours.
③ Multi-platform distribution
Enterprises often need to deliver ads through different channels and use different data analytics platforms to compare performance. DTM can collect data from different digital marketing systems and report the collected data to multiple analytics platforms, such as HUAWEI Analytics, AppsFlyer, Adjust, Google Ads, and Google Analytics for Firebase.
④ Lower cost, higher efficiency
Enterprises can directly add, delete, and modify tags on the DTM portal, which is cheaper and requires less IT resources. They can also manage all tags centrally, considerably improving the efficiency of their tag management.
⑤ Data privacy and security
DTM has data centers in China, Singapore, Russia, and Europe. It strictly complies with privacy laws and regulations of a wide range of countries and regions such as the GDPR, so it protects developers' data privacy and security.
During the HDC, DTM's visual event tracking function caught the eyes of many developers.
With visual event tracking, marketing personnel can synchronize app screens or web pages to the DTM portal, and then click the relevant screen or page elements on the portal to quickly add visual events and parameters for these elements without coding, greatly improving data collection efficiency.
Page for adding visual events for an app screen
Page for adding visual events for a web page
DTM can be used together with HUAWEI Analytics and Push Kit to further improve the operational efficiency.
To learn more about DTM, go to the HUAWEI Developers website or send an email to [email protected].
For more details, you can go to:
Our official website
Our Development Documentation page, to find the documents you need
Reddit to join our developer discussion
GitHub to download demos and sample codes
Stack Overflow to solve any integration problems
Konstantin Stepanenko, Chief Product Officer at the Russian company CardsMobile, shared with developers the success story of CardsMobile's leading wallet app Koshelek which cooperates with Huawei's HMS ecosystem. By integrating the open capabilities of Huawei's HMS Core, Koshelek's e-payment efficiency is greatly improved and payment security is ensured.
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Digitalization of Cards with Koshelek
Back in 2013, CardsMobile launched its first Near Field Communication (NFC) payment project. Today, Koshelek has established partnerships with most top retailers in Russia and can now digitalize physical cards that have already been issued and directly issue new virtual mobile cards within the app. For newly issued in-app cards, Koshelek can also aggregate various account details provided by partners, such as the reward balance and personal discounts.
In order to support bank cards in Koshelek, CardsMobile teamed up with Mastercard and Visa's international payment systems, and received an international license to manage tokenization and transactions for cards of any banks connected via Mastercard MDES and Visa VTS. Konstantin, Chief Product Officer at CardsMobile and the developer of Koshelek, attributed the seamless and smooth payment services on new Huawei smartphones to HMS.
The premium payment experience brought by the cooperation with Huawei HMS has instilled confidence in CardsMobile's further development. As part of its plan to deepen the integration with HMS Core, Konstantin said that CardsMobile has aimed to create a unified payment experience on Huawei smartphones using HUAWEI IDs. Meanwhile, CardsMobile has devoted itself to explore different ways to implement its payment platform on Huawei smartphones and Huawei's other smart devices.
HUAWEI Safety Detect Service Protects User Data
Koshelek allows users to digitalize and store their wallets and personal cards in the app, which involves security issues of sensitive user data in the industry.
Koshelek creates a separate user profile for each user to store user information. In this way, users won't need to enter their information twice, which improves the card issuance efficiency. Koshelek also generates a dynamic bar code based on the algorithm provided by a partner retailer, which many retailers use to authenticate loyalty members.
To prevent security risks caused by attacks on user information and credentials, CardsMobile makes HUAWEI Safety Detect an important element of mobile app operations, which is an effective way of detecting interference.
For example, when a user uses an electronic credit card account such as Visa or MasterCard in Koshelek, the user will need to enter a card verification code (CVC) to check the system environment safety of the device. If Koshelek's safety detection system which integrates HUAWEI Safety Detect indicates that the device system environment fails the SysIntegrity detection, Koshelek will not allow the user to use the app on that device so as to ensure transaction security.
In addition to the SysIntegrity detection, HUAWEI Safety Detect also provides fake user detection (UserDetect), app security check (AppsCheck), malicious URL check (URLCheck), and malicious Wi-Fi detection (WifiDetect) functions to quickly determine whether the device system has been maliciously attacked, rooted, or unlocked. In this way, users can be informed of risks or have their behavior restricted so as to protect user privacy and fund security.
Nikolay finished by thanking Huawei for providing high-quality functions and services via the HMS ecosystem. "We thank Huawei for providing new opportunities for developers. It was the introduction of the Safety Detect service that enabled our company to develop a technical solution able to satisfy all the international payment systems' requirements and to provide resources for all Russian users of new Huawei devices to tokenize bank cards and conduct contactless NFC payments."
Future: dedicated to providing globally unparalleled payment services
CardsMobile aims to provide users with globally unparalleled payment services through in-depth cooperation with HMS, and to lead the industry and market in terms of security, service quality, and convenience.
As mobile Internet continues to grow while user attention spans continue to shrink, it is becoming increasingly important for app developers and operations personnel to find effective ways to direct users to specific in-app content or pages with a single tap.
A real-life example of this would be delivering app install ads to various channels, and then redirecting users to an in-app activity page when users open the app for the first time after downloading it so as to improve the activity participation rate.
Another example would be sending SMS messages containing links that direct users to a specific page in the app if they have installed the app. However, if a user has not installed the app, the download page will be displayed instead, and once the user downloads and installs the app, they will be taken to the specified activity page when they open the app for the first time. This function helps increase user acquisition and activation, enhance conversion, and reduce user churn.
Analytics Kit, together with App Linking, not only makes the preceding examples a reality, but also collects and analyzes a wide range of ad performance data for all channels, thereby helping you maximize user acquisition, activity, and retention.
What are Analytics Kit and App Linking?
Analytics Kit is a one-stop industry-based solution for products such as Android apps, iOS apps, web apps, and quick apps. Applicable to a wide range of devices, it offers scenario-specific data collection, management, analysis, and usage, helping enterprises achieve effective user acquisition, product optimization, precise operations, and business growth.
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App Linking is a cross-platform service provided by HMS Core, and allows you to create deep links which take users to specific pages in your app. It is applicable to scenarios such as ad delivery, targeted user activation, and content sharing.
The following gives you some examples about how Analytics Kit can be used synergistically with App Linking.
l Analyzing app installation sources and measuring user acquisition performance of each channel
You can take advantage of Analytics Kit to track app installation sources, and use App Linking to enable one-tap access to specific pages in your app. In this way, you'll be able to know which channels outperform others in terms of user acquisition, which helps enhance your acquisition and conversion rates.
* Data for reference only
To be more specific, you can use App Linking to create an app promotional link containing UTM parameters, and deliver the link to various marketing channels. When users download your app through the link and open the app for the first time, the Analytics SDK will automatically collect the link tap events and generate an analysis report. You can then adjust your ad delivery strategy according to data contained in the report, such as the real-time number of link taps, number of users who tap the link, and number of new users acquired by each marketing channel and task.
l Efficiently winning back users
Acquiring new users is often a challenge, and you may find that shifting to a strategy of winning back inactive users provides much better results.
Analytics Kit, in conjunction with App Linking, can help you do this in three easy steps:
1. First, use the user revisit report to identify the turning point when users change from inactive users to lost users, and reasonably define inactive and lost users.
2. Second, use session path analysis, audience analysis, channel analysis, and user lifecycle analysis to create a profile for inactive and lost users. This reveals the behavioral characteristics of users before they became inactive or churned, and whether they tend to come from specific channels.
3. Lastly, use this information to determine which group of users should be won back first, select appropriate winback strategies and activities, and use other services such as Push Kit and SMS to target these users by sending them deep links created using App Linking.
l Adopting viral marketing to facilitate user activation and retention
Viral marketing can be used to improve both user activation and new user acquisition by leveraging the power of social media.
For example, you can design a coupon activity which encourages existing app users to forward the activity to social media in order to obtain coupons. Non-users who tap the activity link will then be redirected via deep linking to the app activity page or download page. From here, they can perform operations such as downloading the app, helping existing users obtain the coupon, forwarding the link to others, or making in-app purchases. This can facilitate user activation and at the same time attract new users.
After that, you can utilize Analytics Kit's retention analysis, page analysis, and session path analysis features to compare the changes in retention before and after the activity was conducted, and analyze the characteristics of users' behavior paths in your app, laying a foundation for subsequent review and optimization.
For more details, you can go to:
l Our official website
l Our Development Documentation page, to find the documents you need
l Reddit to join our developer discussion
l GitHub to download demos and sample codes
l Stack Overflow to solve any integration problems
lDemo of Analytics Kit
lAndroid SDK integration documentation
liOS SDK integration documentation
lWeb SDK integration documentation
lQuick app SDK integration document
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